Nail polish powerhouse, Essie has teamed up with TOMS Shoes in support of the shoe brand’s global campaign, One Day Without Shoes (April 5th), which helps raise awareness of the millions of children at risk for disease and infection as they grow up without shoes. As most of you TOMS Shoes as the do-gooder shoe company where for every pair purchased, a new pair is donated to a child in need of shoes.
How does going a day without shoes make a difference?
Through change! And it gives us just a very, very, very, microscopic taste of what children in developing countries go through barefoot for miles to go to school, get clean water and medical help.
Essie created a special limited edition nail color, in the signature TOMS Shoes baby blue color appropriately named, One Day Without Blues. Although technically you’ll be wearing blue –but it’s all still very clever!
Side note: People often think TOMS is the name of the owner, or a name of someone, when actually the brand was started by Blake Mycoskie. TOMS actually started with the idea of “Shoes for Tomorrow” then shortened to “Tomorrow Shoes”, which didn’t fit on the label so it was finalized to ‘TOMS’. It stands for a better tomorrow.
It will be a better tomorrow! So sign up and take your shoes off!