AVEENO Wants You To Take Steps For The Planet

Walking through the Aveeno Forest in Times Square

With Earth Day right around the corner (April 22nd), AVEENO kicked off the month with an ACTIVE NATURALS Forest in New York’s Times Square to launch their BE AN ACTIVE NATURAL campaign. While I’ve been to many pop-up shops, this is definitely my first pop-up forest and most enjoyable (and natural) walk through Times Square!

The forest was part of the AVEENO BE AN ACTIVE NATURAL™ program, which is in an initiative to help raise awareness for healthy living and environmental sustainability. The program, encourages consumers to make small changes in their daily lives and they are rewarding everyone who joins them on FACEBOOK (www.facebook.com/aveeno), and makes a pledge towards a healthier planet. By doing so, you will earn points that

Inside Angelo David Salon

Angelo David, Lara Eurdolian (post-styled hair!)

Celebrity hairstylist Angelo David, needs very little introduction. Notorious for his Couture Hair extensions and additions, the man can transform any type of hair –short, damaged, thinning, and create length and volume. Extensions, fillers, wigs…his salon, does it all using 100% human hair perfectly matched with your hair type, color, texture and wave pattern.

As someone with long, full hair (don’t hate me), I haven’t explored extensions, although they fascinate me. They have been such an ongoing trend, and their ability to serve as a decoy to transform a head of hair (when done properly) is amazing. While Angelo David salon does specialize in hair extensions, they also offers a full menu of hair styling, beauty and nail services.

Inside Angelo David Salon

There’s something to be said about a salon that from the street level has no storefront or signage, yet still manages to be busy. The environment was very warm and friendly and from the moment I stepped off the elevator it felt like I was walking into a family establishment. While sitting in the waiting room, Angelo David, came out and asked if I wanted a tour (of course I did). I perused

Susan G. Komen Launches First Fragrance ‘Promise Me’

The Susan G. Komen for the Cure foundation has partnered with TPR Holding to create their first signature fragrance ‘Promise Me’, to honor those who have been touched by breast cancer. While we’ve seen many beauty products donate proceeds to the Susan G. Komen fund, this is the first and only proprietary fragrance for the cause.

When I first heard about the fragrance launch, I was perplexed by what it would smell like. How do you bottle bravery or strength? Let alone a tribute to all that have been touched by breast cancer? That curiosity turned to excitement when I found out one of my favorite perfumers, Jean Claude Delville of Drom fragrances developed it.  When speaking with him I got the sense that he was completely immersed in the identity of the fragrance and how that would translate into the fragrance notes. Promise Me contains top notes of mandarin, bergamout. Blood orange,

GIVEAWAY ALERT: Alicia Silverstone for EcoTools Brush Set + Bag


The Alicia Silverstone Collection for EcoTools

Earth-friendly beauty brand, EcoTools, has a lot to celebrate! This month they finally introduced their official website www.ecotools.com and launched their second collection with actress and eco-advocate, Alicia Silverstone! To commemorate all the excitement, we’re giving away a few pieces from the collection! One lucky winner will get the very limited edition custom designed Alicia Silverstone eco-bag, which is so limited that it’s not even available for purchase! AND the EcoTools by Alicia Silverstone 5-Piece Brush Set & Bag.