Curel Launches Itch Defense Lotion for Dry, Itchy Skin

Eczema-prone individuals and itchy skin victims take note! Curel wants to help you fight the battle with the launch of their newly reformulated Itch Defense Lotion for Dry, Itchy Skin ($7.99/13 fl oz).

I met with members of the Curel team, as well as dermatologist Dr. Sapna Westley, and Julie Block, a representative from the National Eczema Association to learn more about the formula; but before I can even get into the product, I just need to take a moment to say how effected I was by their presentation. I don’t have eczema, but I remember being a kid and having dry, itchy skin on the inside of my thighs. It was so agonizing and would keep me up at night so I can sympathize. I was fortunate enough to grow out of it, but so many are not as lucky. I watch this video on some real-life patients talking about how this condition has impacted their life and I kept thinking about what it would be like to be at a job interview or just suddenly out in public and feeling like your skin was on fire. What these kids (and adults) and their families go through is so much. My heart completely sank.

However, on a more optimistic note, I was delighted to learn about the National Eczema Association (NEA). They are an incredible resource for anyone with Eczema and their families and are

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Wella Professionals Launches Flagship Salon at Pipino 57 in NYC

Lara Eurdolian (me!), Rebecca Romijn

Model and actress, Rebecca Romijn and celebrity hairstylist Ric Pipino hosted the opening of Wella Professionals first North American flagship salon at Pipino 57 and the launch of Wella’s new product line in New York City.

I’ll be the first to admit that I didn’t know nearly enough about Ric Pipino when I received the invitation (aside from his Pipino salon in Nolita somewhere –which I’ve been meaning to try). The cool factor of the new salon alone and that it carries the Wella Professionals line (not to mention Ric Pipino’s celebrity clientele, runway work and unbeknownst to me he has a signature hair line, Revolution In Cut) has me so excited to go back and try both locations.

The grand opening attracted the likes of Bridget Moynahan, Kelly Rutherford (Gossip Girl), Leigh Lezark (from The Misshapes), Alison Brie (Mad Men), and Fern Mallis (the originator of New York Fashion Week!). And while everyone showed up looking fabulous –Kelly Rutherford is as effortlessly chic in person as she is on Gossip Girl (the photos don’t do her justice). And as much as I’m not into all that Hills/City stuff, I have to say Whitney Port is stunning, and the girl can dress! Meanwhile I got caught in the rain and my hair couldn’t have looked more tragic if I tried.

Ric Pipino, Kelly Rutherford
Whitney Port looking very stylish!
Kelly Rutherford, Lara Eurdolian
Leigh Lazark, Lara Eurdolian

Fun fact! I caught up with Leigh Lazark at the event who shared that she became a fan of the Wella line when she was traveling in Ukraine and was coloring her own hair. Turns out she’s

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Ladies Fragrance Has Bieber Fever

Someday by Just Bieber Fragrance

WWD reported this morning that Justin Bieber will be launching a, wait for it… women’s prestige fragrance! And what does the 17 year old pop sensation know about lady scents? Does it matter? He knows a lot about the epidemic thats been sweeping the country (ahem “countries”) — Bieber fever. He was quoted saying, “Let’s be real, the way a girl smells is very important to a guy! I have such a deep connection with my fans, so creating a fragrance that I personally love is another way I can bring them closer to my world”.

And we all know there are plenty of girls out there that want to be in his “world”, so it will likely be a huge hit no matter what it smells like. The good news is (as if the excitement over

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My Motto in Life

The next person to ask me “how do I get your life”, i’m sending them this! It’s filled with both terrible and great advice and describes my impulsive ways and views on life to a tee. And for the record, ‘no you don’t’. I’m terribly behind on updating you on all the wonderful products I’ve tried, parties I’ve attended, and adventures I’ve been having. Although this weekend is going to be a write-fest!

It’s easy to read and agree with, but to actually put into practice and live by is a lot more challenging and in my case at the expense of stability. So my life is unpredictable. So what? Life’s an adventure. Do something that inspires you today!

Thank you Mariko for sending this to me!

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