Taking time with Celebrity Hair Stylists Cherry Petenbrink and Mika Fowler

What happens when two of Beverly Hills most renowned celebrity hairstylists hit the NYC scene? I get one killer makeover and the opportunity to talk hair with two of the industry tops: Cherry Petenbrink and Mika Fowler.

{After a day with Cherry Petenbrink and Mika Fowler, I could be a hair model}

 Cherry Petenbrink, is a former salon owner turned celebrity stylist and color specialist– we’ve all seen her work on the big screen as the color consultant for the Hunger Games! Cherry also conducts regular workshops and trainings in the industry and is a member of the Joico’s elite Color Competency Team and Guest Artist for the brand.

Having dark hair sans grays, I’m challenged with limited color options. Cherry encouraged my pursuit of an Ombre (which will continue to trend through the fall/winter season) and introduced me to “Flash effects”, which offers a lightened effect that brightens the hair internally for a warmer softer look. Both are modern, with some edge while still managing to be polished and great for any age.

{With Cherry Petenbrink — Can you see my “Flash Effect”?}

What I appreciate about both color options is how well they compliment each other and require zero maintenance — they can grow out naturally without having to be redone, making them a very budget friendly option. Cherry’s trick when performing an Ombre or Flash Effect is to not work on a horizontal line (which just weighs hair down). Instead, Cherry works at a vertical

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PickN’Tell Welcomes you to the Future of Shopping

Fashionistas, rejoice! On July 16th, PickN’Tell was launched as an exciting way to make your shopping experience more interactive. Whether you’re perusing the streets of Soho, or in the comfort of your own home, you can use this app to shop, find the best deals, create and share wish lists, or give and receive feedback on that cute new outfit you recently saw in store.

How it works: retail stores can install interactive mirrors with unique codes that, when connected with a smart phone, allow shoppers to take pictures of themselves in an outfit and forward it to their friends via text or Facebook from the mirror itself. For the stores that don’t have the mirror installed, the app allows you to use your camera phone to upload pictures and videos directly to the main site and get instant feedback from your PickN’Tell network!

For more information visit the PickN’Tell website, and download the app for free on your smart phone. Happy shopping!

Keeping Up With Kiehl’s: 3rd Annual LifeRide for amfAR

This past Friday Kiehl’s president, Chris Salgardo, and other celebrity motorcyclists set out on a 1,800 mile journey to raise awareness for amfAR, The Foundation for AIDS Research. The third annual Kiehl’s LifeRide for amfAR is a 10 day adventure starting in Miami and working its way up to Washington, DC, with 8 celebratory stops along the way.

The remaining dates and times of the celebration stops are listed below. If you’re nearby, come out and speak with the riders to learn more about amfAR and support them on their journey!

July 20th:     Kiehl’s Georgetown store, Washington, D.C – 6pm – 8pm

July 21st:    Stop 1: EagleRider store, Fall’s Church, VA – 9:30 am-10:30 am

                         Stop 2: Kiehl’s at Tysons Corner Center, McLean, VA – 11am –12pm

As part of the LIfeRide initiative Kiehl’s is launching a social media campaign as well as a Limited Edition Active Lifestyle Essentials Kit, with proceeds form the sale benefitting amfAr. In total Kiehl’s hopes to raise $115,000 via events, social media, and the sale from the set.

Get involved! Visit any Kiehl’s free-standing store on the day of the events and Kiehl’s will donate $5 to amfAR. If you’re not able to make it to the store, don’t fret – become a part of their social media campaign by simply  hitting the “Like” icon on the Kiehl’s Facebook page. Kiehl’s will donate $1 for each new fan!

You can also purchase the Limited Edition Active Lifestyle Essentials Kit which includes Kiehl’s new Eucalyptus Lip Relief (available only in this kit), full-size bottles of Cross-Terrain All-In-One Refueling Wash, Ultra Facial Cream, Cross-Terrain UV Face Protector SPF 50, Facial Fuel Eye De-Puffer, and deluxe samples of Creme de Corps, Ultimate Strength Hand Salve, and Midnight Recovery Concentrate. The kit retails for $74 and 100% of the proceeds will go to benefit amfAR!

For more information, visit Kiehls.com and keep up with the remainder of the ride on twitter by following Kiehl’s at @KiehlsNYC and Christ at @KiehlsPrez.

Nina Garcia partners with jcpenney

Nina Garcia, Fashion Director of Marie Claire magazine, judge of Lifetime’s fashion reality competition Project Runway and New York Times best-selling author announced today a new partnership with jcpenney. In her new role, she will serve as the retailers resident Style Voice and fashion collection curator; working closely with jcpenney’s merchandise and design teams to offer trend direction and insight into the Company’s exclusive apparel collections. Garcia’s style advice will be made available to consumers nationwide through a variety of in-store activations, digital initiatives and social media chats throughout the year.

“I am thrilled to partner with jcpenney as their resident Style Voice during such an exciting time for the company,” said Nina Garcia. “Fashion and personal style are always evolving, and I’m excited to collaborate on a variety of amazing projects with the incredible team at jcpenney”.

And for any of you Jane By Design fans, did you happen to see Nina’s cameo last night?


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