NIVEA New Look, New Size

Nivia announces new packaging Attention value shoppers, NIVEA recently announced it’s getting a new look and here’s the best part — it’s 25% bigger! As in 25% more product in each container without a price increase.

Saks Launches New Fragrance Floor

Saks Fifth Avenue Fragrance Floor

This morning, I stopped by Saks Fifth Avenue for the official unveiling of their new fragrance floor. While the location has not changed, just about everything else about the space has. For starters ten of the brands (including Creed, Hermes, Bond No.9 New York, Diptyque, Le Labo, Panhaligon, Kilian, Acqua di Parma, Cartier and CHANEL) are now separated as if they we’re their own boutique, allowing the brands to use their counter space to show off their distinct personalities.

Swoon: A Dating App that Makes Dating Fun (for real)

SwoonApppI know what you’re thinking, how can anything about online dating be fun. And I get it, the dating world — especially for my fellow sista’s in NYC is particularly challenging. But here’s the deal, last week I attended the relaunch event for the Swoon App and in a sea of online dating services this is definitely one that stands out.

Molly Messenger, product head manager for the app, explained it well when saying, “there are no long forms to fill out (who reads those anyway?).  It’s an iPhone app that is linked to your Facebook profile.  Don’t worry it doesn’t post anything on your wall.  The app just pulls you pictures so you have a few decent ones to start.”

Wilmer Valderrama, Lara EurdolianRemember that site, “hot or not?”, it’s like that with some Pandora like algorithms that basically tries to find men based on your preferences, interests and age range. Here’s how it works, the app links to your Facebook profile and then pulls up friends of your friends pictures, interests, age as well as displays your mutual friends and you either swipe ‘left’ if you’re interested, ‘right’ if you’re not. Either way, it’s completely anonymous and in no way will that person find out you’ve reviewed their profile (nor will your mutual friends) unless they have reviewed yours to and you’ve both swiped accordingly as interested. From there you can go on a date and live happily ever after and then cancel your account. Did I mention the app is free?

The video says it all…

Notable guests, at the event included that ’70s Show actor Wilmer Valderama, Real Housewives of New Jersey‘s Albie Manzo and socialite Tinsley Mortimer. Naturally my swoon date match was Wilmer — or at least I like to think so if we weren’t both happily taken.

What are you waiting for, go swoon and send me a wedding invite!

First look: Emma Stone + Olivia Wilde in Revlon Evening Opulence Campaign

Evening Opulence Ad CampaignRevlon’s glam gal duo Emma Stone and Olivia Wilde are set to appear in their first Revlon campaign together. The duo is promoting the Revlon’s Evening Opulence Collection, which features a royal palette of rich purples, violets and emeralds for the eyes, plums and fuchsias for the lips and graphites and matte sparkles for the nails. The make-up artist on set was celebrity artist and Revlon Global Artistic Director Gucci Westman, who designed the color scheme of the collection. The campaign was shot by Steven Klein in LA and is set to launch in October.

So what do you think ladies? Leave a comment or tweet me @prettyconnected