Va Va Voom Lashes with Physicians Formula Eye Booster Instant Lash Extension Kit

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There is an impressive amount of launches coming out of Physicians Formula right now. Last month I attended a breakfast with the brand and by far the product most excited about is their new Eye Booster Instant Lash Extension Kit.

Spring it on in Sperry

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Spring is in the air! At least in beautiful Austin, which is such a refreshing change from the never-ending winter we’ve been experiencing in NYC. This trip has been the perfect opportunity to take my drawstring pants and crop tops out of retirement and wear my new Sperry Authentic Original Washed Canvas 2-Eye boat shoes! They are super lightweight and insanely comfortable (and easy to pack). With non-marking runner outsole and shock absorbing heel cup for added comfort, I’ve been basically living in them since getting to Texas.

Whether you’re going for a preppy look with khakis or something more nautical to go out boating in (or do as I do and wear them as a casual every-day shoe), Sperry is mixing up their classic silhouettes this spring. Having invented the original boat shoe in 1935, the brand has come a long way at 80 years young and are more versatile and trendy than ever. Expanding into casuals, they now offer a variety of styles spanning beyond boat shoes to include wedges, flats and sandals.

I’ve owned many a Sperry boat shoes (my step-mother gets them for me every Christmas!), and what I really love about the Authentic Original Washed Canvas 2-Eye boat shoe is how soft the top part of the shoe is. My other pairs are more traditional boat shoes and stiffer. These are so comfortable they feel like slippers on. Available in six shades and patterns (I’m rocking the Turquoise) for $80, check them out at sperry.com

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Disclosure: This post was sponsored by Sperry through their partnership with POPSUGAR Select. While I was compensated to write a post about Sperry, all opinions are my own

Promotional Items People Actually Want (As Seen at SXSW)

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If there’s one thing every person has is a promotional item. Whether it’s a pen, reusable bag, or a tee shirt, you see brand logos on everything. Personally, I’m not big on being a walking advertisement and normally pass on taking them — however since being out at SXSW I have to say the tech brands know what’s up! Mixed in with all the usual branded merchandise I past on accepting, I thought I’d give a shout out to all the brands that are doing it right! Take note PR peeps, this is the stuff we actually want!

Headed to SXSW? Here are some parties to have on your radar

It’s official, I just extended my trip to stay in Austin a stay a bit longer to be here for all of SXSW. Rather then post individual invites like I’ve been doing, I’ll just keep updating this post with new events that seem worth checking out!

Here’s just a few of the events I plan on making it to… join me!

Cosmopolitan Magazine Style Lab SXSW

March 14 – 16th – Starting at 10:30am have coffee with Cosmopolitan Magazine and kick off the opening of their Style Lab! Sponsored by Intel and COVERGIRL see their lineup of events and speakers from 10am-5pm at the JW Marriott HERE

GE sxsw party

March 14 – 16th – GE is cooking up some BBQ. See invite above for more info and RSVP at GEBBQLab.Everbrite.com

DJ-51 App launch

March 17th theme your drinks to the music from 7pm-2am at the DJ-51 App launch party at The Contemporary Austin. Details above.

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March 18th – 21st Join NOISETRADE for a series of SXSW Day Parties, presented by Clif Bar GreenNotes. RSVP at http://found.ee/NTSXSW15RSVP

March 18 – March 20th Neiman Marcus Make Some Noise Event featuring Marina and The Diamonds, Rebecca Minkoff, Laura Dern, Frieda Pinto, and so many more. Full lineup and RSVP: HERE

March 19 – March 20th Dr. Martens at SXSW event at Bar 96 Rainey St. Full lineup and RSVP HERE

March 20th at 11am join SPIN at Stubb’s with a complimentary taco brunch available until 12:30 PM.  From the time doors open in the morning, until 5:00 PM, SPIN at Stubb’s will host 9 bands on the club’s north and main stages. The lineup will include hip-hop duo Run the Jewels, the new wave-flavored pop of Twin Shadow, the mesmerizing indie punk of Screaming Females, the acclaimed folk stylings of Australian singer-songwriter Courtney Barnett, the transcendent noise rock of METZ, Will Butler of Arcade Fire, the spiraling post-punk of Viet Cong, the smoldering electro pop of Kate Boy, and the skillful rhymes of hip-hop whiz kid Earl Sweatshirt. SPIN at Stubb’s is sponsored in part by Esurance, MixRadio, Jack Daniels, Tito’s Handmade Vodka and Steel Reserve Alloy Series. RSVP: HERE

March 21st from 12-5pm SPIN and AXE® are making SXSW 2015 extra special with the AXE White Label Collective Party at Cheer Up Charlies. Headlined by John Legend and lineup will also feature live performances by YG, Lolawolf, ASTR, James Davis, and an eclectic lineup of handpicked new talent.

AXE White Label is a refined grooming line designed to boost guys’ confidence by helping them look and feel their finest. The AXE White Label Collective mentorship program is designed to help rising talent “take the leap” (#taketheleap) by giving budding creators the tools they need to take their skills to the next level, in both music and style. RSVP: HERE (Note: This is open to the public with badge holders having priority to enter).