It’s Fashion Week in NYC. From February 10-17th, I’ll be covering the shows both backstage and from the runway. For live updates, follow me on twitter @PCBeauty. Otherwise, stay tuned for full coverage of Mercedes-Benz Fashion Week.
And yes, this is what you get to do in the mysterious tents at Fashion Week –have a photograph taken on a Mercedes-Benz and the Daily Front Row turn you into a cover girl.
Event: Lucky Magazine Inaugural Fashion and Beauty Blogger (FABB) Conference When: February 8th Venue: Apella, NYC
Fellow Blogger Kimmy Scotti and Lara Eurdolian (me!) at FABB
Lucky Magazine did an extraordinary thing for us bloggers, when hosting their inaugural Fashion and Beauty Blogger (FABB) Conference last week. To have such an amazing publication show their support to the Blogger community and take the time to organize such an incredibly group of guest speakers and panelists shows a high level of acceptance of us in this industry. I mean HELLO! They got us Jenna Lyons, Tory Burch, Joan Rivers, Sohie Buhai, Lisa Mayock, Kerry Diamond, Erika Bearman (aka @OscarPRGirl) and so many more incredible speakers and notable bloggers. And proved that there’s no reason for all of this hype that magazines and bloggers are in competition, but rather can work to support each other to mutually grow and benefit. Of course on some level we are, but not any more so then we are with our fellow bloggers, and with this new social space it’s a great time for us to come together.
Brandon Holley and Tory BurchJenna Lyons (my inspiration), Lara Eurdolian
I was curious to meet Brandon Holley, the new editor in chief of Lucky magazine, who was hosting the event. She recently replaced former Lucky editor, Kim France who founded the publication. Clearly, she has big shoes to fill, however Holley came from Shine, Yahoo’s site for women and obviously has a strong digital and web background. And is putting that experience to good use; it was both innovative and monumental for Lucky to start FABB. Am I expressing the magnitude of this! Most of us would have been content with a digital director hosting the event and her making an appearance. The fact that Holley took the time out of her busy schedule to spend an entire day with us, and advocate for our growth is epic.
Okay, enough gushing, you get the point. The room was filled with bloggers at all levels; from ones who haven’t started their blogs to those who have created a business out of them. I walked out of the conference inspired and hopeful. My notebook was filled with advice including
Lara with Miles Ehan and his Inspiration Board for Three Custom Color
You may have noticed that I (and some fellow beauty bloggers) were tweeting up a storm recently at a tweet up hosted by one of my favorite bloggers, Felicia Walker Benson of ThisThatBeaty.com. We were celebrating the launch of the Sweetest Thing collection by Three Custom Color Specialists, inspired by up-and-coming fashion designer Miles Ehan, who designs gowns using unconventional materials. And in this case appropriately yummy ones like cotton candy and cupcake wrappers!
Some of you may be familiar with Three Custom Color for their unique ability to offer customers custom colors –or to re-create discontinued beauty product from any brand on the market. You just have to provide them with a sample! In addition to that ridiculously practical and helpful service, they also have a color line, which now includes the Sweetest Thing collection, just
Are you having Valentine’s Day issues? Don’t know what to wear on your blind date? Chronic attracting-the-wrong-man syndrome got you down? Well then you need Rachel.
Inspired by the brave fashionable ladies navigating the trenches of the dating scene, Rachel Roy + Leandra Medine, aka The Man Repeller, have teamed up to created a series of hilarious “how-to” videos to help save the day.
Case #1086 Problem: A Blind Date. You need to look hot, but not too hot. You can still find a diamond in the rough!
Case # 2125 Problem: A Boyfriend Breakup. What should you do for Valentine’s? Recover that happy glow!
Case #0014 Problem: Too many men? Tired of guys hitting on you, All. The. Time? Repel them!
Inspired? Share your favorite man repelling outfit with Rachel Roy on Facebook. I did! My theme was pink socks and pokadots, but the result is more seasonally confused than anything.
And in other exciting The Man Repeller news, Leandra Medine will be hosting the Lucky Magazine blog conference cocktail party, which I’m attending tomorrow night and is going to post the most man-repelling outfit from the event on her site. What do you think? Should I rock this look?
Check out a speak preview of Armani Exchange Spring 2011 Campaign. Inspired by Coachella the collection is themed “Style Festival”.
So if we can’t celebrate Coachella (and believe me I tried, by the time I got my act together tickets were sold out), at least we can enjoy this collection –and maybe blast a little Arcade Fire in the background.
Check out a sneak preview of Banana Republic’s Spring 2011 campaign, dubbed “Journey in Style,” and first ever video, starring models Angela Lindvall and Jamie Dornan.
This collection is inspired by the brand’s heritage of discovery. Drawing on the themes of exploration, travel, and the classic American road trip. Enjoy!
After months of posting, facebooking, tweeting and all around spamming the universe in a campaign to get my friends, followers, coworkers, family and well –just about anyone who was game to vote for me, I’m pleased to announce I was one of the winners of Ferragamo’s W List.
For anyone not familiar with the promotion, Ferragamo invited the public to sign up on their W List and disclose what inspires their style. Then through the ranking system, contingent on how many votes you received you would move up the list. The first person on the list received
Enjoy an exclusive sneak preview of Nicole Miller’s Spring 2011 Ad Campaign, before they’re in print! The collection, shot by Robbie Fimmano and styled by Natasha Royt, stars IMG model Sophie Holmes.
Hair by Anthony Turner and makeup by Yadim Carranza.
All items from the collection will be manufactured and available starting March 2011
Well football has been heating up this season, with the Jets out of nowhere, beating the Patriots last weekend. And as we gear up for the Superbowl the big question is will the Jets be able to take it all the way? I suppose we’re about to find out. And whether you’re in the sidelines or at a bar, how do you show your support? Generally it comes down to the wardrobe, the face paint and how loud you’re willing to yell.
For us ladies our apparel options are limited. In fact, growing up I used to buy large boy sizes just to get something close to being fitted –and even then it was just a better alternative to an over-sized males shirt. Which is why I’m excited to announce that the NFL launched a “Fit For You” campaign a few months ago offering female fans a new destination for NFL women’s apparel www.nfl.com/women.
Touch NFL is designed by actress (and Giants fan), Alyssa Milano, who appears in the ad campaign alongside notable football wives representing their teams. The collection includes a variety of styles and prints. Finally, we have options!
As many of you know on November 24th, Ferragamo launched a really cool social media campaign inviting fans to disclose what inspires them and their style. Then through a ranking system, the person who receives the most votes makes it to the top of the W List.
I entered and have worked my way up to the top 5 (and lucky me, there are 5 winners!), but I need you’re help to stay there.
Simple visit http://wlist.ferragamo.com/ and vote for me ‘LARA EURDOLIAN’ (I can currently be found in 5th place). You can vote today and tomorrow, the competition ends on January 22nd!
The winner has the opportunity to inspire a one-of-a-kind custom W bag designed just for you by Ferragamo Creative Director, Massimiliano Giornetti. If you