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Shiseido NYC Pop-Up Celebrates their NEW Makeup Collection

shiseido powder lipstickWe’re used to seeing new products, especially during New York Fashion Week, but Shiseido took everything next level with a complete re-package and re-launch of the brands color products. And there’s more… Shiseido will be hosting a NYC pop-up gallery to show the new line which is also available online and rolling out to stores over the weekend.

Pop-up details: Shiseido Japanese Beauty Gallery
September 6-9th from 12 - 8pm daily
150 Wooster Street, NYC

*The first 50 people each day ill receive a limited edition Hello From Tokyo tote and sample product.

I had a sneak peek of the pop-up and caught up with one of my longtime favorite makeup-artists, James Boehmer, the brand’s Global Artistic Director. He took me through the collection and while I want it all (LITERALLY ALL), the two products I NEED — spoiler alert,

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NARS Climax Mascara Review

NARS Climax Mascara Review, $24

NARS certainly knows how to hit the sweet spot! The brand is no stranger to racy, sexual names, Orgasm, Super Orgasm — there was even the time where their makeup kits included condoms (anyone remember that?). Now there’s a newcomer on the block called Climax mascara that’s quickly building it’s reputation as a new NARS classic.

In gorgeous red packaging (thank you for making it so easy to locate in my makeup case), the Climax formula is designed to be clump-free and smudge-resistant. It doesn’t flake and does a fantastic job at separating and lengthening. I love a big brush and the wand features unique ribbed bristles that deliver buildable volume and coat lashes, without

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This New Beauty Awards Box Features 20 Award-Winning Products for $60 ($400+ value)

New Beauty subscription boxVa va voom! New Beauty magazine is known for their beauty content has one of the most exceptional beauty subscription boxes. And you can buy them as one offs (no actual subscription required. For their latest one they took it next level with the new limited edition New Beauty Awards Box. Featuring 20 award-winning products in full size and trail, it’s a value of over $400 for $59.95! There isn’t a shortage of brands and products in this box that I’m all about oh hey Kate Somerville, Lancome, Revision, Grande Lip, Laniege, Sunday Riley… and also ones I’ve been dying to try like Briogeo! Also did I mention they included free shipping?!!? The Revision Nectifirm, made it reason enough… that’s literally my favorite neck cream but it’s so $$$. I really didn’t think I needed another beauty product but now I feel like I need 10 of these boxes.new beauty subscription box

Here’s what’s in the limited edition box includes, (f) full size, (t) travel size:

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Bawdy Beauty Kicks Butt

Sheet masks are all the rage, so is showing off your butt on Instagram (ah excuse me I mean barely-anything-on bikini bottom) #SunsOutBunsOut and yet what are we doing to up keep our derrieres in tact? My brilliant friend, Sylwia Wiesenberg bleeds beauty, inside and out. You may know her from her incredible clean supplement brand, Dope Naturally, you can find it at cool girl stores, like Revolve, Free People and Anthropologie. She just launched Bawdy Beauty, the world’s first sheet mask targeted for your butt and thigh area. At only $8/set she is rocking the beauty industry. Barely out of the gate, and they have been featured on the Today Show, WWD, Brit+Co and won a trendsetter award at Cosmoprof and making headlines every which direction I turn.  Oh and they are very Instagramable…

I’m so proud of her! Expanding the beauty universe to your butt and beyond, Bawdy Beauty has launched an intergalactic brand that carries from the website to the amazing packaging. They can also be found at clean beauty super store, Credo as well as Free People.

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La Prairie Skin Caviar Essence In Foundation

The La Prairie foundation dynasty continues with the launch of their latest Skin Caviar Essence-In-Foundation SPF 25 cushion foundation. This is the first compact foundation infused with Caviar Water offering complexion benefits while you conceal. La Prairie is known for their caviar science and skin benefits, marrying the two with their foundation is something we saw with their original Skin Caviar Concealer + Foundation SPF 15 — a product I still use. You pop the cap for the concealer and twist the bottle for the foundation, it’s an amazing two in one. 

The new Skin Caviar Essence-In-Foundation SPF 25 cushion is a win in formula but I’m not a fan of the packaging. Yes, it’s luxurious but for being marketed for travel I find it overly bulky.  The mirrored edge is wider than it needs to be and I somehow get makeup all over it so I’m wiping it down in between uses. Granted if you don’t travel a lot and just use it in your bathroom in the AM’s it will keep. I’m just always on the go — you can even see from the original foundation that I weather my products living from suitcase to suitcase. I do appreciate that it’s refillable though so you keep the base and pop in a replacement cushion when it’s used up.  The formula is great, it’s buildable for a light to medium coverage and I love that it’s infused with Caviar Water and has an SPF 25. I apply with a Beautyblender and then buff with the compact provided if I’m feeling fancy. It’s great for discoloration and evening out your skintone. I do prefer the original foundation for my wrinkles but the two products work well in tandem.

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Meet me at Cosmoprof

My bags are packed and I’m ready to fly out to Vegas in the AM (PS this will be me on the flight with me Avene Thermal Water and Klorane Eye Patches attempting to look human for when I land).  I will be doing the on-air for Cosmoprof’s youtube channel and social media! If you’re a brand heading out you can meet me at the Cosmoprof Beaut-E Reviews Zone in the filming studio located on the show floor. I’ll be there Sunday, July 29th and Monday, July 30th from 1-3pm and brands can line up with their products for a quick segment. I’m also happy to hang out a little bit after to chat off camera with brands.

I’ll also be on the “How Influencers are Shaping the Beauty Industry” influencer panel moderated by my loves, Jessica and Jennifer of The Fat Mascara podcast! The panel is Tuesday, July 31st from 11am-12:30pm. I’m also the Beauty ID awards so if you’re at the awards come say hi!

Cosmoprof is arguably the largest beauty show and the leading B2B beauty trade show hosted in Las Vegas, with over 36,000 attendees at the show and 1,278 exhibitors from 45 countries around the world. While I’d love to meet you all, I’m already overwhelmed with the amount of requests in my inbox so I’m posting my schedule so you can catch me at my speaking engagements.

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The 411 on the Nordstrom Anniversary Sale #NSALE

Nordstrom Anniversary Sale #NSALE

Well kids, it’s that time of year again when every department at Nordstrom goes sale for the Nordstrom Anniversary #NSALE with insane perks and gift with purchases. I got a sneak peek at the beauty sale a few days ago and it’s major! The savings, the exclusives, the events! We’re talking over 450 beauty exclusives from top brands including Charlotte Tilbury, Diptyque, La Mer, Le Labo, MAC, Jo Malone and more. Your social media is about to blow up from everyone telling you what to buy and the best deals so I’m going to cut to the chase on the other things you should know from events, dates to sampling hacks (scroll to the bottom for my top beauty picks):

THE IMPORTANT DATES:

  • Early Access U.S. In-Store + Online: 7/12-7/19
  • Public Sale U.S. In-Store + Online: 7/20-8/5
  • Beauty Glam Out days: 7/20 through 8/5 (daily for duration of public event). Throughout the duration of the Anniversary Sale, Nordstrom will also be hosting Glam Out Days in partnership with top beauty and fragrance brands, offering free samples, gifts, and more. More information on these events is available at: https://shop.nordstrom.com/content/beauty-glam-out.
  • Beauty Bash in-store events in all doors: 7/21

    The Beauty Bash is happening at all Nordstrom locations and is offering complimentary beauty touchups, beauty and skincare advice and a special tote with purchase over $125 plus other fun!

The 2018 Anniversary Sale runs July 20th through August 5th on Nordstrom.com and in Nordstrom stores. Nordstrom Rewards Members can access the sale from July 12th through 19th and earn reward points while shopping! Learn more at: http://shop.nordstrom.com/c/rewards.

What else you need to know! Nordstrom is also offering the following to make your shopping experience that much easier:

SAMPLING: TRY BEFORE YOU BUY

Nordstrom wants you to love your beauty purchase, so why not try it first? We offer in-store samples of almost any beauty product, every day.

FREE SHIPPING AND FREE RETURNS ALL THE TIME

Nordstrom ships for free – no minimum purchase ever! Don’t love it? Returns and exchanges are free via mail, in-store or over the phone – it’s that easy.

BUY ONLINE AND PICK-UP IN STORE

Nordstrom customers can enjoy the convenience of shopping online and the ease of picking it up at their local store, complete with complimentary gift boxes.

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Make It Happen: My podcast episode with Avon is Live!

lara eurdolian beauty bossThey say empowered women, empower women and there’s no greater example of women’s strength and unity then that of Avon. Since the company came about in 1886, they have built a strong community built on women’s empowerment, financial independence and giving back. All things that are deeply routed in my brand. As some of you know I started one of the first beauty blogs in NYC, have a beauty charity where we’ve donated over 115,000 beauty products to shelters and I also my own accessories line. What you might not know is that my blogging journey started when I was consulting in marketing for Avon. The brand taught me so much about being an entrepreneur and giving back that things came full circle for me when avon asked me to be one of their first guests on their new podcast series ‘Make it Happen: Powered by Avon‘.

The show will feature their top-selling representatives and industry insiders for powerful storytelling and inspirational advice. Bringing together some serious beauty boss’ the show is all about entrepreneurism, success stories, the wins, the fails and candid obstacles we all face in light of launching new ventures and growing our brands.

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Advanced Clinicals Activated Charcoal Peel-Off Mask + the Face Cream I Use on My Hands

advanced clinicals charcoal mask

You guys know how much I love that charcoal! From toothpaste to powders, face masks and foot pads (I even used to ingest capsules at one point), it works wonders to suck the impurities and toxins out. Advanced Clinicals recently launched a new Activated Charcoal Peel-Off mask, which I was excited to get my hands on.

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BOSS SERIES: Talking Entrepreneurship with Maria Hatzistefanis AKA Mrs. Rodial of Rodial Skincare

Celebrating Maria Hatzistefanis on the launch of her new book, How to be an Overnight Success

I’m an old school Rodial fan, so much so that I checked the blog and saw I’ve been talking about the brand since 2013 thanks to one of my favorite retailers, SpaceNK, who always curates the best products, especially out of the UK where both brands originated! I had the pleasure of meeting their founder, Maria Hatzistefanis aka @mrsrodial when they launched makeup in the US in 2015! The throwback photo of us is worth the click for that blog post. Over the past few years, I’ve watched this brand explode and Maria take her Boss status next level. She’s the definition of a beauty boss, and earlier this year launched a book, How to be an Overnight Success.

We sat down with the bombshell at the Whitby hotel for the launch of their latest Diamond Concealers (they are creamy and magical with a thick wand ready to cover it all up) and Suede Lips intense matte lip colour (9 shades that manage to be creamy and matte at the same time), two new Dragon’s Blood products, the Cleansing Micellar Water with Hyaluronic Acid and Essence Mist and to talk all things being an entrepreneur.

Tell me about your new book

Maria: We launched it in the US in the beginning of the year, How to be an Overnight Success and the message of the book is you can be a success, it just won’t be overnight. It took me 18 years to be where I am today. And the book is all about inspiring and motivating people, entrepreneurs and freelancers to keep doing what they are doing and work hard and to not get disappointed if things don’t happen immediately. It takes time and it’s a positive message to keep going and keep on being the best you can be!

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