Home Authors Posts by Lara Eurdolian, Pretty Connected Beauty Blog

Lara Eurdolian, Pretty Connected Beauty Blog

2754 POSTS 39 COMMENTS

Patricia Field x UGG

It’s been almost a year in the making but I’m so excited to announce that Patricia Field is partnering with UGG Australia for the launch of Nordstrom’s NYC store to create two limited edition UGG boots!

As many of you know Nordstrom recently opened their first flagship store in NYC and to celebrate they launched Perfect Pairs, an exclusive collaboration with 14 customer favorite brands, each pairing with a muse and for UGG, that muse is Patricia!

Makeover at Macys featuring me!

And we’re live! Kicking off my debut on Macy’s “Makeover at Macy’s” series that’s available on Macy’s Youtube and IGTV featuring the lovely Ciara and me! Talking about Macy’s 4 Step Skincare Routine! Their pillar skincare categories are: Cleanse, Prep, Nourish and Protect! Take a look at the products we’re loving in each category and why you need them in your life!

Also I share my 3 cardinal rules of skincare! 1) Don’t sleep with your makeup on, 2) Invest in a good moisturizer (and use it), 3) Wear an SPF 30-50.

Check it out at https://www.youtube.com/macys

SpaceNK Beauty Edit Event

SpaceNK Beauty Edit event featuring over $500 work of product!

It’s time for the Space NK Fall Beauty Edit 2019, which means you get an epic gift with purchase. This season SpaceNK is offering everything photographed above, 30 deluxe beauty treats from some of their bestselling and new brands including Oribe, Dr. Barbara Sturm, Briogeo, Rodial, Eve Lom, Hourglass and more. FREE with any $285 Space NK purchase! The bag is valued at over $500 worth of product so if you’re thinking about splurging on some must haves, now is the time! (See the full list of what’s in the bag HERE).

The event is happening in store and online through November 3rdwhile supplies last, so get on it! Learn more and shop at spacenk.com

Hacks to Maximize Your Rent the Runway Unlimited Membership + Promo Code

Pretty Connected featured in the Rent the Runway Newsletter Unlimited Life! Promo code ($100 off 2 months of Unlimited with code: RTRLARA).

You know how when you love something and you talk about for years, tag them all the time  and then the company recognizes your obsession and puts you in their 2+million person newsletter? Right, that doesn’t actually ever happen, except with Rent the Runway.

After being an Unlimited Member since forever, it’s really an honor to be recognized and an ambassador for Rent the Runway. The majority of my TV, events, weddings, hosting, panels, and everyday outfits are from them. I have so much pride and appreciation for how much this membership saved my bank account and changed my life.

Over the years so many of you had questions about how Rent the Runway works and how to maximize your account. Below are all my hack!

First the facts… on the average I borrow $6,228 in designer brands a month using their Unlimited 4 items/month plan. It’s a $159/month plan (which includes all the dry cleaning and shipping costs). That might seem impossible but just look at the designers from the newsletter: I wore outfits from brands including Marni, Tonya Taylor, Badgley Michka and more! (I’m literally wearing a $1200 romper from Christian Siriano to an award ceremony!), it’s insane the value a membership like this can offer. It gives me the Carrie Bradshaw wardrobe to match the lifestyle.

With the plan I’m able to stretch about 12-20+ outfits/month depending on how diligent I am and how much I’m traveling.

Here are my tips to maximize your Unlimited account. PS my promo code ($100 off 2 months of Unlimited with code: RTRLARA):

  1. When you order your first 4 items, immediately try them on to see what you like whatever doesn’t make the cut, mail back or drop off to the store same day.
  2. It’s 4 pieces at a time, they don’t need to all be rented/returned at the same time. I like to have 2 at home and 2 in transit at all time. This way it’s a constant flow.
  3. Return immediately after you wear. Don’t wait to return everything together. When you’re done with 1-2 items send it back so you can open new spots. And thus, reorder new things. If you want to do all 4 at the same time you lose time since you have to wait a few days for them to get back to the warehouse and for the spots to open up on your app.
  4. Order to the store (you just change the shipping address from your apt/work to the store address). This is especially good if you’re in NYC. Not every city has a store but with NYC’s it gets me my items same day if I order in the AM or do so the night before for a guaranteed next day pick up. If I use my apartment address it takes 2-3 days and also there is room for delays and errors. With the store I like to order the night before and then pick it up the next day. Another perk of ordering to the store is you can try it on there and return anything that doesn’t fit instantly and then either replace them with items in the store or start ordering new things on the site.
  5. You might wonder why not just always shop in store. I like to order pieces to the store instead of assuming I’ll find something because the assortment online is far greater. Also I find they are limited in sizing so the store makes a great backup or place to look when I’m not shopping for a specific look/occasion. I sometimes get lucky and find 4 amazing pieces in the store, and other times just 1. Putting in a pre-order online just gives me more options since I’m heading there anyways to rent.
  6. If you travel a lot here are 3 tips: 1) have the clothes sent to your destination so you don’t have to carry it and/or return it from your destination in the bag (or ask them for an envelope), this way you don’t have to pack it and save luggage space. NOTE: ship times can take longer depending on which city you return from. Lastly, know your stores. I’m based in NY but I’ve returned/swapped out clothes in DC and LA for trips there. When a city has a store it means I need to pack less since I can swap out my outfits for new ones.
  7. If this is your first time signing up for Unlimited, never pay full price your first month! I have the code LARA50, which offers $100 off your first two months, and I also encourage you to check their promo page since they are always changing the promotions – currently they have one for $80 off your first two months so you’re better off with my promo, but always check before spending full price!
  8. Nervous about signing up? Wait until a big month, like when you have a wedding and a graduation and need multiple outfits. That’s always a great way to kick off and use the discount. If you find it doesn’t work for you, cancel. At least you got a discount and outfits for your big events.

Meet me in Vegas!

I’m so excited to announce I’ll be hosting the digital studio and doing the on-air for Unfiltered Experience, which will be hosted in Downtown Las Vegas, July 27th. I’ll also be speaking on “the age of social influencer” panel that day, which will be moderated by Faith Xue, Editorial Director at Byrdie.

This is a great opportunity to connect with brands, influencers, and hear some amazing panels and workshops (click HERE for the lineup).

The event is open to the public, for tickets and to learn more visit unfilteredexperience.com

I’ll also be in town for Las Vegas Market, Cosmoprof and the ICMAD Beauty Awards, which I’m excited to be judging again. If you’re in town and want to connect email me at [email protected] or shoot me a DM @prettyconnected.

Pretty Woman x Time Out New York x ME!

Scream!!!!! I got to be in a all day photoshoot with the cast of Pretty Woman the Musical and take them around NYC to some of the best spots to cool down in NYC, read the full article in timeout.com/newyork.

Ice Cream at Ample Hill. Photo Credit: Joshua Simpson.

Our visit included stops to Canal Street Market which is divided by shops on one end and a food market on the other. Followed by drinks at Gallow Green on the rooftop of the McKintrick Hotel (which is an epic rooftop bar/event space), and also houses the fantastically creepy interactive show/experience, Sleep No More, that is definitely worth checking out if you’re in NYC.

Gallow Green rooftop. Photo Credit: Joshua Simpson.

Lastly we stopped at Ample Hill for ice cream!!!!!!!!! Read all about at timeout.com/newyork.

All photos by Joshua Simpson, cast members from Pretty Woman the Musical included Orfeh, Eric Anderson, Allison Blackwell, Robby Clater, and Lauren Lim Jackson. Pretty Woman the Musical is showing through August 18th in NYC, if you haven’t seen it yet, drop everything! To call it engaging, and the most fun you’ll have sitting down is an under-statement. I smiled the entire time! For tickets visit prettywomanthemusical.com/tickets

Sharing our Favorite New Product in the NewBeauty Beauty Report Issue!

New Beauty Report Lara Eurdolian

It’s no secret, I’m a HUGE New Beauty fan! And I’m so honored to share one of my new favorite products in the latest Beauty Report issue. New Beauty introduced me to Definage a few years ago and I finally started using them at the beginning of the year. It’s a 4 step (mask, cleanser, moisturizer, serum) turned 5 step system with the addition of a new DefenAge 3D Eye Radiance Cream.

Happy National World Bee Day + a Tour Burt’s Bees HQ in North Carolina

To say I’ve had an awesome few weeks with Burt’s Bees would be an understatement. They are so aligned with everything I’ve been working on with my @insteadofmovement, and encouraging brands to be more sustainable and they share my love and appreciation of bees. We did some fun activations in Palm Springs during Coachella and recently in New York with my water bottle chain promoting hydration from the inside and out (their new Hydrating Stick is amazing on planes or when you need a hit of moisture and is so cooling!). Earlier this month I got to visit their headquarters in Durham, North Carolina and see where all the magic happens.

Welcome to Burt’s Bee’s! Tour inside Burt’s house and the offices!

Today, the UN celebrates the first ever World Bee Day (May 20th) to raise awareness of these tiny helpers and the role they play in ending hunger and achieving sustainable development. And in honor of this day I wanted to give you a tour of the office, Burt’s original cabin in Maine (which they moved onto the property), interior and all, and for you to meet their bees!

How to Organize Your Beauty Closet – Expert Tips from my Elle Decor and Spotlyte Features

My best organization hack: Ikea Alex organizers (the wide and skinny ones)

Spring cleaning is here and I’m also currently moving offices so I’ve been decluttering, donating and reorganizing my beauty closet like a mad woman. I had two amazing features this month, one with Elle Decor, the other with Spotlyte all focused around tips for storing/organizing your beauty products. I was also featured in an awesome article in Self last year that goes super in depth with their recommendations.

In the 10+ years of blogging and 15 years in the beauty industry, I’ve literally tried it all. And for me the Ikea Alex Drawers — both sizes, ALEX™ Drawer ($89) and ALEX Drawer Unit ($129) are the holy grail. For the latter I remove the casters and I stacked two on top of each other.

Most of the suggestions I read in these articles by other contributors are good for smaller beauty stashes (I definitely recommend reading them all for inspiration) but I’m highlighting a few that inspired me from each article. Check them out below but between all of these articles you should have what you need to get organized!

Elle Decor 7 Brilliant Ways to Organize and Store Your Makeup

Highlights: Mugs and candles to hold brushes (I do this too) and it’s a common hack but definitely noteworthy.

Acrylic Organizers in Drawers, amazon to container store have a lot of options but containers for inside your shelves is so necessary.

Spotlyte Tips For Spring Cleaning Your Beauty Stash — Straight from Editors and Influencers.

Highlights: Whitewashed Wooden Storage Bins with Handles ($12.99). You definitely need some type of box to put your products on a shelf, and I like the aesthetic of this suggestion by Andrew Fitzsimons, Celebrity Hairstylist.

The Clear Stackable Large Shoe Drawers (on sale $9.74 each) from The Container Store, another winner for when you need to see through your stash. A lot of the acrylic organizers are cute but not practical if you have a large stash I found this one to be genius and affordable. Awesome recommendation by Christen Dominique, Founder of Dominique Cosmetics

Brand spotlight: Aveda

Photo credt: Glamazon Photos

Part of why I started this ‘Instead of’ movement (@insteadofmovement) was to share tips on how to live a more sustainable life but in an approachable, fashionable, way. And also inspire brands to recognize they have choices when it comes to how they package their products and how they run their companies. For me Aveda embodies everything we’re all about. Efficacious products, mindful packaging, giving back… and frankly they’re cool.

Aveda partnered with Fashion Institute of Technology for their 13th Annual Sustainable Business and Design Conference + gala

Started in 1978 by one of my personal heroes and complete visionary Horst Rechelbacher with the vision to bring beauty professionals botanical products that would be good for them, their guests, and the Earth and its communities.

Antoinette Beenders, Global Creative Director of Aveda (2 min and 40 seconds in) and others share how they make a difference.

Aveda cares for the world we live in and sets an example for environmental leadership and responsibility. Antoinette Beenders, Aveda’s Global Creative Director participated in our first ever ‘Instead of’ video shown above and shared some of Aveda’s initiatives including their annual ‘Trashion Show.’