Like many, the dream of having my wedding be in the New York Times, felt just like that, a dream. And today, it happened for me. Well sort of. Instead of covering the soon to be ‘best day of my life’, it’s about the subject that keeps me up at night. Figuring out what to do and how to celebrate this amazing 14 year relationship I’ve been in and commemorate our love. In over a decade we’ve accumulated a lot of friends. Whether or not we’re now just Facebook friend or acquaintances, many of these people are a part of our love story, and as someone who is always of the ‘more the merrier’ mindset, I want every special human, that’s ever touched my/our lives to be a part of my big day.
Lara Eurdolian, Pretty Connected Beauty Blog
I’m so excited to announce I’ll be LIVE with Century 21 department store at 7pm EST on their Facebook page! I shopped legendary NYC department store with Irene, Century 21’s Resident Fashion Insider to score some amazing deals and designer must haves of the season.
The store is currently running a 75% off in store promotion off the lowest red tag items so expect crazy designer deals at never before seen prices all from the convenience of home.
To tune in head to Facebook.com/century21stores tonight, Thursday 8/6 at 7pm to shop our picks! These are exclusive styles direct from the NYC store you can shop via comments using c21stores.commentsold.com, their super cool platform which lets you request items that get automatically added to your cart while we’re live!
See you there!
It’s been an exciting time at NewBeauty! Our Summer Issue featuring Molly Sims on the cover just launched, and we’re hosting the first NewBeauty Live event virtually so everyone can join in (did I mention it’s free!?).
NewBeauty Live is taking place on Wednesday, 7/29 at 8pm EST! Join us for a night dedicated to all things beauty from the comfort of your home. Hear from the NewBeauty Editors as well as the biggest names in beauty. The list of brands is endless! Amika, Dr. Dennis Gross, Mario Badescu, C.O. Bigelow, Sunglass Hut, Sunday Forever… (full list HERE) and of course we’re bringing my mask chains and pairing them with NIGHT silk masks! We’ll be doing giveaways and offering an exclusive discount! And while the VIP box is sold out (I know, I know, we’ll make more next time!), we are giving away $10k worth of prizes throughout the night as well as exclusive discounts from many of the brands listed and many more. I’ll be speaking, which I’m super excited about and sharing/giving away some of my editor picks. And admission is FREE!!! To RSVP and get the details on brands participating, visit https://newbeautylive.splashthat.com/
There’s more… NewBeauty is opening their warehouse for the first time giving second chance access to some of their most beloved TestTube’s! As many of you know TestTube is NewBeauty magazines beauty subscription service that features 8 full size products valued at over $180+ and is always $29.95 + $8.95 shipping.
With quarantine these tubes have been more popular than ever and selling out faster than fast. Our July tube sold out so quick, we decided to bring some of our favorites legacy tubes since… well… we like to have our boxes available for the full month and this one sold out in under 2 weeks. And before you ask, yes, you can order multiple.
Over the course of the month, we will be releasing a limited amount of our most popular past Tubes, starting with our March 2020 Tube (valued at $234) and May 2020 Tube (photoed above and valued at $232). Shop them HERE.
Curated by the editors of NewBeauty, each Tube features a mix of beauty products allowing members to try some of our favorite beauty products before investing in them. Our limited-edition Award boxes ($50, including shipping) are also back. Learn more at https://beautybox.newbeauty.com/
For some of you that have been following me for some time, you know I pioneered the chain Mask Strap holder. Having launched a collection of multi-use chains a few years ago, it’s been such an incredible journey from journalist to entrepreneur. Also for anyone looking for added inspo on how to use my mask straps:
While nothing about this time has been easy, your support has helped me in ways that I don’t think I’d otherwise be able to do all of this as a 1 woman show.
The journey has really made me appreciate the struggles of small business’ and why it’s so important we support them. Especially in today’s climate. When it comes to the Pretty Connected Shop, I’m currently my own pr, marketing person, and warehouse. I pack all of the orders, I am the web master, social media manager, advertiser, photographer, product developer and just about every other hat you can imagine. And I’m not alone, small business’ everywhere are hustling hard to get noticed, so if you love them, show them some love. Like their posts, share them to your stories, tell your friends… send them a DM with a quick note or comment about how you love them.
It’s hard to believe that 3 years ago, I made my debut as an on-air for National Sunglass Day for Sunglass Hut doing a segment for Extra. Today holds a special day for me.
While our annual shoot was canceled this year due to Covid, we did partner on the cutest #NationalSunglassesDay mailer that I’m so excited my Mask Chains got to be a part of.
It’s the moment most of us have been waiting for. After 3+ months, we can finally say goodbye to our gray hairs, our split ends and remember what we looked like in the old normal. For us in NYC, this was the week! I went to see Carlos Lopez at West Vibe, a gem in Hell’s Kitchen in NYC. He took me from Quarantine Lara to pre-Quarantine Lara in a few hours. Just look at that before and after, I’m literally a new woman. I will not miss my DIY hair cuts.
For anyone looking to book an appointment here are a few tips.
- Do a virtual consultation, less is more when it comes to the amount of time you spend in salon.
- Ask if they accept Venmo for tips.
- Make sure a full PPE staff uniform will be worn at the salon you go to.
- Try to get the first appointment of the day, less bodies before you = less risk. That’s one of my general hacks, but you can also ask for a less busy time but it’s good to have an understanding of what you’re walking into — how many active stations does the salon have, how many booking they are taking at a time…
- Make sure the salon is offering plexiglass dividers or some type of separation policy.
- Make sure to read/ask their policies in advance of going in and what you need to know.
- I don’t recommend considering any salon that isn’t requiring/enforcing masks and taking all guests temperatures upon arrival.
- Make sure each station and tools will be sterilized in between each and every client.
- Lastly, wear a disposable or mask you don’t mind ruining a bit if you’re doing color. It’s inevitable you might get a little dye on it if you’re getting your hair colored.
For anyone wanting to visit my colorist, ask for Carlos Lopez at West Vibe, 451 West 46th Street btw 9th and 10th ave. Set up a virtual consultation in advance!
The NewBeauty July TestTube box is here and I’m so excited to share it with you! As some of you know I recently joined the NewBeauty team as a Guest Editor, and have been helping curate their beauty subscription service, TestTube. TestTube is the original, editor curated beauty box and features 8 full + travel size beauty products valued at $180+ for $29.95! The July box is epic and valued at $267!!!!!!!!!!!
Here’s what’s in the July TestTube:
- Commodity EDP 10ml (deluxe size) – $26
- Grande Cosmetics GrandeGLOW Plumping Liquid Highlighter (full size) – $25
- Hanhoo Beauty Fix Collagen + Vitamin C Dietary Supplement (2 packs) – $3/each
- Klorane Dry Shampoo with Oat Milk (full size) – $20
- Luminess Crème Confession Lipstick (full size) – $24
- Neuma reNeu Scalp Therapy (full size) – $26
- Sunday Riley Good Genes Glycolic Acid Treatment (full size) – $122
- 10 Free Chemistry Prep with Peptides Clear Base Coat (full size) – $18 + BONUS: Free $18 Top Coat or Nail Color
Total Value: $267
20% of all proceeds from the July TestTube for new orders will be donated to The Loveland Foundation.
TestTube comes out every other month (6 tubes/year). Each box is $29.95 + shipping (or you can subscribe for 1 year for $149.75).
Meet the limited edition Spicy Christians This Too Shall Pass Face Mask x Pretty Connected Mask Chain collaboration, brought to you by two small but mighty female entrepreneurs.
I’m so excited to announce I’m partnering with my friend Yazmin Ramos, Emmy nominated producer of The Wendy Williams Show and founder of Spicy Christians Clothing Brand. We’ll be collaborating to sell her “This Too Shall Pass” Face Mask with my Pretty Connected Mask Chain. 15% of all net proceeds from my site will be donated to Black Girl Ventures, which creates access to capital for black/brown women founders. Supporting small business’ is something important to both of us and as two female founders who have had to face a lot of obstacles we want to give back and create more opportunities for aspiring entrepreneurs.
Yazmin has been an amazing supporter of Pretty Connected accessories line, putting my multi-use chains on The Wendy Williams show several times. Last year, when she decided to launch her clothing line she asked if I would help mentor her on the ins and outs of starting an online store. We sat for hours going through Shopify and tips and tricks when it came to packaging, inventory and setting up a shop. She is one of the most ambitious women and quickest learners I’ve ever met.
This is not Yazmin and my first collaboration. I co-founded the non-profit, Share Your Beauty, which collects new beauty products from brands, magazines, editors, influencers and beyond and distributes them to women shelters and other organizations in need. Yazmin launched the non-profit, Polished Angels, which hosts regular beauty events at nursing homes and offers complimentary manicure, hair and beauty services to spread joy to the elderly. On several accounts, I had my program donate beauty products and raffle items for her events and have volunteered with her to paint nails for the elderly.
Finding new ways to work together and to be in a network of women who are committed to positivity, friendship and doing good in the world is probably one of my biggest joys.
You can shop the the limited edition This Too Shall Pass Face Mask x Pretty Connected Mask Chain ($40-$45): HERE
You can also head to spicychristians.com for more of her collection!
Meet my friend Makeda Saggau-Sackey, or glamazondiaries.com. She’s one of the most amazing creators and photographers, and a longtime friend to me and my brand. We’ve hosted events together, done the Women’s March and countless collaborations. She was one of the first influencers to support my Pretty Connected accessories line, rocking both my chain straps and boss rings when we first launched and so graciously agreed to be one of my models for my mask chains. She has incredible style and is a great Instagram follow @glamazondiaries. She wrote this great post introducing herself.
We’ve been through a lot in our almost 10 years as friends and more so then “ally’s”, a word that is being used a lot, we’re family. Our support has always been a two way street and when I think of words like equality, that a great way to look at our friendship, as equals. We’ve created opportunities for each other, supported each other and her wins are my wins and vice versa. We are stronger together.
With a heavy heart, I write this blog post. Like many of you I feel an overwhelming weight of sadness over the state of our country. I’m sad that it’s 2020 and racism still exists. I’m sad that we’re in a pandemic, and families are struggling, kids are out of school, hunger relief programs need our support, small business are going under and our economy is at the brink of collapsing, the planet is deteriorating and we are only now having a serious conversation around Black Lives Matter and that police brutality is not okay. So here’s a quick list:
The other note I’ll make is to ask your black friends questions. The amount of fear to speak up out of the potential to be attacked is breeding silence. So ask questions. If you don’t feel comfortable talking to one of your friend then Instagram is an amazing tool as well, DM someone you admire in the black community. Open up. Say something along the lines of I admire your you and your posts, I’m trying to have more conversations with my community, is this statement okay? Or I don’t understand x, y, z can you help explain it to me, I’m working to educate myself and be a bigger ally.
Other ways to help!