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Lara Eurdolian, Pretty Connected Beauty Blog

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Pretty Connected Mask Chains As Seen on Wendy Williams

Valerie Greenberg sharing her mask chain pick on The Wendy Williams Show

Our mask chain straps are on Wendy Williams! Lifestyle Expert, Valerie Greenberg shares Pretty Connected mask chains as part of the Stay Safe & Chic segment for the Wendy Williams Show!

During the segment Wendy commented, “Now here are the usual masks but these are more fabulous” followed by “these are really creative!” Mega sigh!

The masks shown on air are part of our Simple Satch x Pretty Connected collaboration ($45-$50 for the mask+chain set, $30 just the metal chain), and the BOY MEETS GIRL x Pretty Connected Dylan folding mask + plastic chain set ($32 for the mask and chain set, mask available in kids and adult sizes, $22 for just the plastic Dylan chain separate).

In response to Wendy’s unisex comment, she’s not wrong when it comes to the chains paired with our exceptional female-founded partners listed above. They do sku more feminine. However, our mask chains alone offer tons of more unisex options. Our new Ryan ($30) gunmetal chain launching on Friday, the Dylan plastic chain ($22) in light blue, royal blue and black, as well as the Charlie Chain ($24) in silver (black and gold coming soon!), have been huge sellers for the boys. Although we try not to gender stereotype over here since we’re working hard to have an option for everyone, no matter how you identify. We’re all about personal style!

Thank you Val and Wendy for an amazing show!

YouCam Makeup Partners with Pretty Connected’s, Lara Eurdolian to Bring her Signature Beauty Look to Life!

BIG NEWS! We’re teaming up with the award-winning virtual beauty app YouCam Makeup, as part of their female founder series to bring my signature beauty look to life, virtually!

You can now try on my beauty look with the click of a button! YouCam’s in-app virtual try-on brings my fall beauty look to life through hyper-realistic augmented reality (AR) and artificial intelligence (AI) try-on, inviting fans to experience content in an entirely new way.

Lara Eurdolian of Pretty Connected partners with YouCam to bring her signature beauty look to life

The unique partnership my signature two-toned makeup style complete with midnight blue liner and ombre lips, and a special edition photo frame highlighting Pretty Connected’s best-selling mask and multi-purpose chain strap accessories. The interactive try-ons allow fans to experience the trendsetting fall beauty style and chain-link photo frame with a tap of their smart device. This true-to-life digital try-on is powered by YouCam’s advanced AR and AI technologies.

“We are excited to partner with Pretty Connected to spotlight female founder and entrepreneur, Lara Eurdolian, inviting beauty fans to dive into a unique interactive try-on experience through their phones,” shares Perfect Corp. founder and CEO, Alice Chang. “It’s an honor to spotlight female visionaries like Lara, to bring her inspiring story to life through an advanced virtual try experience that connects with fans in a completely new way.”

“I’ve been a longtime fan of YouCam and spent many nights trying on different makeup looks, and changing my hair color with their app. I joined their community more than 5 years ago, to be profiled and collaborate on my signature look was a true honor,” says Lara Eurdolian of Pretty Connected.

I’ve previously partnered with YouCam for my beauty non-profit, Share Your Beauty where for National Lipstick Day we partnered with editors/influnencers to do a drive where they could donate their unused lipsticks to a women’s shelter in the tri-state area. It’s so amazing to be reconnected with my favorite VR makeup app to be spotlighted in their female founders series which debuted with one of my beauty hero’s, Sarah Potempa of the Beachwaver.

Download the free YouCam Makeup and YouCam Perfect apps to experience my look at https://youmakeup.page.link/prettyconnected_ymk

Learn more about the collaboration HERE!

App Availability
YouCam Makeup is available for free download on the App Store and Google Play.

YouCam Perfect is available for free download on the App Store and Google Play.

NewBeauty Live Invite: 9/9 at 8pm EST Join Our Favorite Beauty Brands!

NewBeauty Live event with Lara Eurdolian of Pretty Connected featuring Mamounde, Sunday Forever, Foreo, Sunglass Hut, Versace, Elemis and Nigtht silk masks
Sneak Peek of Pretty Connected Beauty Picks + Giveaways

Join me and NewBeauty this Wednesday, 9/9 at 8pm EST for our NewBeauty Live event featuring biggest names in beauty, their new product launches, demos and more! With over $10k in beauty prizes (all you have to do is RSVP and you’re automatically entered) and we’ll announce the winners live on camera! I’ll also be presenting some of my favorite brands and giving away sets from Sunday Forever, Foreo, Mamonde, Elemis, Sunglass Hut and NIGHT silk face masks coupled with my Pretty Connected Face Mask Chain necklaces. We’ll also be announcing exclusive discounts from the brands participating. It’s going to be a fun beauty-packed evening so join us! Details below and RSVP at: https://newbeautyliveseptember2020.splashthat.com

Learn more and RSVP at https://newbeautyliveseptember2020.splashthat.com

What do we do about our Wedding? As seen in The New York Times!

Like many, the dream of having my wedding be in the New York Times, felt just like that, a dream. And today, it happened for me. Well sort of. Instead of covering the soon to be ‘best day of my life’, it’s about the subject that keeps me up at night. Figuring out what to do and how to celebrate this amazing 14 year relationship I’ve been in and commemorate our love. In over a decade we’ve accumulated a lot of friends. Whether or not we’re now just Facebook friend or acquaintances, many of these people are a part of our love story, and as someone who is always of the ‘more the merrier’ mindset, I want every special human, that’s ever touched my/our lives to be a part of my big day.

TONIGHT at 7pm EST! Join our FB Live Shopping Event with Century 21!

I’m so excited to announce I’ll be LIVE with Century 21 department store at 7pm EST on their Facebook page! I shopped legendary NYC department store with Irene, Century 21’s Resident Fashion Insider to score some amazing deals and designer must haves of the season.

The store is currently running a 75% off in store promotion off the lowest red tag items so expect crazy designer deals at never before seen prices all from the convenience of home.

To tune in head to Facebook.com/century21stores tonight, Thursday 8/6 at 7pm to shop our picks! These are exclusive styles direct from the NYC store you can shop via comments using c21stores.commentsold.com, their super cool platform which lets you request items that get automatically added to your cart while we’re live!

See you there!

You’re Invited! 7/29 NewBeauty Live Event

It’s been an exciting time at NewBeauty! Our Summer Issue featuring Molly Sims on the cover just launched, and we’re hosting the first NewBeauty Live event virtually so everyone can join in (did I mention it’s free!?).

NewBeauty Live is taking place on Wednesday, 7/29 at 8pm EST! Join us for a night dedicated to all things beauty from the comfort of your home. Hear from the NewBeauty Editors as well as the biggest names in beauty. The list of brands is endless! Amika, Dr. Dennis Gross, Mario Badescu, C.O. Bigelow, Sunglass Hut, Sunday Forever… (full list HERE) and of course we’re bringing my mask chains and pairing them with NIGHT silk masks! We’ll be doing giveaways and offering an exclusive discount! And while the VIP box is sold out (I know, I know, we’ll make more next time!), we are giving away $10k worth of prizes throughout the night as well as exclusive discounts from many of the brands listed and many more. I’ll be speaking, which I’m super excited about and sharing/giving away some of my editor picks. And admission is FREE!!! To RSVP and get the details on brands participating, visit https://newbeautylive.splashthat.com/

There’s more… NewBeauty is opening their warehouse for the first time giving second chance access to some of their most beloved TestTube’s! As many of you know TestTube is NewBeauty magazines beauty subscription service that features 8 full size products valued at over $180+ and is always $29.95 + $8.95 shipping.

NewBeauty May TestTube now available for a limited time!

With quarantine these tubes have been more popular than ever and selling out faster than fast. Our July tube sold out so quick, we decided to bring some of our favorites legacy tubes since… well… we like to have our boxes available for the full month and this one sold out in under 2 weeks. And before you ask, yes, you can order multiple.

Over the course of the month, we will be releasing a limited amount of our most popular past Tubes, starting with our March 2020 Tube (valued at $234) and May 2020 Tube (photoed above and valued at $232). Shop them HERE.

Curated by the editors of NewBeauty, each Tube features a mix of beauty products allowing members to try some of our favorite beauty products before investing in them. Our limited-edition Award boxes ($50, including shipping) are also back. Learn more at https://beautybox.newbeauty.com/

The Original Face Mask Chain Strap + Note to Small Business’ Everywhere

Pretty Connected Gold Face Mask Necklace Strap ($30-$36)

For some of you that have been following me for some time, you know I pioneered the chain Mask Strap holder. Having launched a collection of multi-use chains a few years ago, it’s been such an incredible journey from journalist to entrepreneur. Also for anyone looking for added inspo on how to use my mask straps:

While nothing about this time has been easy, your support has helped me in ways that I don’t think I’d otherwise be able to do all of this as a 1 woman show.

Star Magazine named our Mask Chains the Hot Accessory Pick of the Week! On stands now!

The journey has really made me appreciate the struggles of small business’ and why it’s so important we support them. Especially in today’s climate. When it comes to the Pretty Connected Shop, I’m currently my own pr, marketing person, and warehouse. I pack all of the orders, I am the web master, social media manager, advertiser, photographer, product developer and just about every other hat you can imagine. And I’m not alone, small business’ everywhere are hustling hard to get noticed, so if you love them, show them some love. Like their posts, share them to your stories, tell your friends… send them a DM with a quick note or comment about how you love them.

Happy National Sunglasses Day!

It’s hard to believe that 3 years ago, I made my debut as an on-air for National Sunglass Day for Sunglass Hut doing a segment for Extra. Today holds a special day for me.

Photo Credit: Jessica Andrews of Glamazons Blog

While our annual shoot was canceled this year due to Covid, we did partner on the cutest #NationalSunglassesDay mailer that I’m so excited my Mask Chains got to be a part of.

Salon’s are opening back up. What you need to know/ask before going in.

carlos west vibe
Before and After. Hair by Carlos Lopez at West Vibe, NYC

It’s the moment most of us have been waiting for. After 3+ months, we can finally say goodbye to our gray hairs, our split ends and remember what we looked like in the old normal. For us in NYC, this was the week! I went to see Carlos Lopez at West Vibe, a gem in Hell’s Kitchen in NYC. He took me from Quarantine Lara to pre-Quarantine Lara in a few hours. Just look at that before and after, I’m literally a new woman. I will not miss my DIY hair cuts.

For anyone looking to book an appointment here are a few tips.

  1. Do a virtual consultation, less is more when it comes to the amount of time you spend in salon.
  2. Ask if they accept Venmo for tips.
  3. Make sure a full PPE staff uniform will be worn at the salon you go to.
  4. Try to get the first appointment of the day, less bodies before you = less risk. That’s one of my general hacks, but you can also ask for a less busy time but it’s good to have an understanding of what you’re walking into — how many active stations does the salon have, how many booking they are taking at a time…
  5. Make sure the salon is offering plexiglass dividers or some type of separation policy.
  6. Make sure to read/ask their policies in advance of going in and what you need to know.
  7. I don’t recommend considering any salon that isn’t requiring/enforcing masks and taking all guests temperatures upon arrival.
  8. Make sure each station and tools will be sterilized in between each and every client.
  9. Lastly, wear a disposable or mask you don’t mind ruining a bit if you’re doing color. It’s inevitable you might get a little dye on it if you’re getting your hair colored.

For anyone wanting to visit my colorist, ask for Carlos Lopez at West Vibe, 451 West 46th Street btw 9th and 10th ave. Set up a virtual consultation in advance!

NewBeauty TestTube: The Must Have Beauty Subscription Box – July Edition

The NewBeauty July TestTube box is here and I’m so excited to share it with you! As some of you know I recently joined the NewBeauty team as a Guest Editor, and have been helping curate their beauty subscription service, TestTube. TestTube is the original, editor curated beauty box and features 8 full + travel size beauty products valued at $180+ for $29.95! The July box is epic and valued at $267!!!!!!!!!!!

Here’s what’s in the July TestTube:

  1. Commodity EDP 10ml (deluxe size) – $26
  2. Grande Cosmetics GrandeGLOW Plumping Liquid Highlighter (full size) – $25
  3. Hanhoo Beauty Fix Collagen + Vitamin C Dietary Supplement (2 packs) – $3/each
  4. Klorane Dry Shampoo with Oat Milk (full size) – $20
  5. Luminess Crème Confession Lipstick (full size) – $24
  6. Neuma reNeu Scalp Therapy (full size) – $26
  7. Sunday Riley Good Genes Glycolic Acid Treatment (full size) – $122
  8. 10 Free Chemistry Prep with Peptides Clear Base Coat (full size) – $18 + BONUS: Free $18 Top Coat or Nail Color

Total Value$267

20% of all proceeds from the July TestTube for new orders will be donated to The Loveland Foundation.

TestTube comes out every other month (6 tubes/year). Each box is $29.95 + shipping (or you can subscribe for 1 year for $149.75).