In celebration of the 20th anniversary of Pink Pony, Ralph Lauren Fragrances continues this important initiative and commitment to the fight against cancer, with an exclusive scent, ROMANCE Pink Pony Edition. Throughout the month of October, Ralph Lauren Fragrances will donate 100% of the profits to the Pink Pony Fund.
As part of the launch I got to attend an exclusive floral arrangement class with Lewis Miller, who is partnering with the brand for an upcoming Flower Flashes, which will be inspired by the fragrance and will pop up throughout NYC during October.
The first Pink Pony “Flower Flash” will pop-up on October 13 in front of the Memorial Sloan Kettering Ralph Lauren Center (RLC). Since its founding in 2003, RLC has cared for thousands of patients making it a beacon for accessible, compassionate cancer care for residents of Harlem and beyond. RLC provides high-quality care in a warm, welcoming, and culturally sensitive environment.
To further the Pink Pony initiative, additional bud vases inspired by the ROMANCE Pink Pony Edition will be delivered to health care workers at MSK Ralph Lauren Center.
The second “Flower Flash” will take place on October 23 in front of Macy’s Herald Square. Consumers will be encouraged to take flowers from the installations to continue spreading positivity and love using #PinkPony.
For a limited time beginning October 13, 2020 Lewis Miller Design x Ralph Lauren ROMANCE Pink Pony Edition Flower Flash boxes will be available for purchase on Lewis Miller’s website, with 50% of the sale price benefiting the Pink Pony Fund.
ROMANCE Pink Pony Edition is currently available on Macys.com in 100ml/$98.00.