That Lily Collins this week at a premiere of her new movie, Rules Don’t Apply (in theaters 11/23). Sharing her #1 brow product and movie review on prettyconnected.com {link in profile}. #lilycollins #rulesdontapply
The most anticipated show from Darren Star, Emily in Paris features our Pretty Connected straps on the show! As many of you know our signature multi-use strap which became popular during the pandemic as the original multi-use face mask chain has been in existence for years! And pre-Covid it was a popular as a bag strap and necklace. I made a custom chain for the show last year, when their costume designer, Patricia Field (who also carries the straps on patriciafield.com), was headed to Paris to film.
Almost a year later, the show is in the top 10 for Netflix! Catch The strap being worn by actress, Ashley Park, who plays Mindy Chen, Emily’s bestfriend. She’s rocking our Pretty Connected chain ($36) as a necklace in Episode 7, 5min in while at dinner with Emily and Camille.
The chain is customized with charms which we do for special orders. For inquiries email us at [email protected].
Hi everyone! Over the past few months I’ve been on a whirlwind of podcasts, interviews and DMs with many of you asking business questions. I have a few speaking gigs coming up, that I wanted to share!
Quilt app Entrepreneur panel with Lara Eurdolian, Sylwia Wiesenberg, and Rachel Liverman
I’ll be speaking on the ‘WTF Is An Entrepreneur?’ Quilt app panel with Sylwia Wiesenberg of Bawdy Beauty + Rachel Liverman of GLOWBAR on Thursday 5PM PST/8 PM EST.
From starting your own retail space, getting into major retailers to getting press, product development and beyond, you can ask us anything!
To join sign up at wearequilt.com, mention my name (Lara Eurdolian) in the ‘Who told you about Quilt’ box, and they will send you a link to download the app and participate. The app is currently private and features a network of incredible woman making change and sharing their knowledge for free, so get on board!
Then on November 4th, I’ll be on two panels for UNFILTERED Experience for their live sessions, #UnfilteredXP #unfilteredexperience
WEDNESDAY, NOVEMBER 4, – 10:00 am pst/1 pm est, MASTER YOUR OWN BRAND Panel
Let’s face it… at some point you’ve thought about how to evolve your content creator business to the next level. Maybe you’ve done successful campaigns with brand partners and it gave you a taste for what you can generate from your posts…or maybe you just want to develop an income stream stemming from products that reflect your own personality. How do you get started and fund your business? Do you merch under your own name or not? Hear first hand some of the key learnings from an influencer turned business founder. Q & A w/ leading influencers
WEDNESDAY, NOVEMBER 4, – 11:00 am pst/2 pm est – INFLUENCERS UNPLUGGED: CREATING HOLISTIC BRAND RELATIONSHIPS Panel
While influencer marketing has catapulted many companies into financial darlings with private equity investors and to avid social media fandom, working with influencers is more of an art than science. Yes, data matters – audience fit, engagement, content fit are all very important metrics. But more so, the relationship that you develop with social media influencers who become your brand ambassadors and spokespeople matters even more. How do you cultivate long lasting relationships? Hear directly from influencers how they have nurtured relationships with favorite companies and what are the key tactics you can use to connect in a more holistic way with content creators.
There’s only a few days left to snag the NewBeauty September TestTube box before we release the next tube at the end of the week. As many of you know I joined the NewBeauty team as a Guest Editor, and have been helping curate their beauty subscription service, TestTube. TestTube is the original, editor curated beauty box and features 8 full + travel size beauty products valued at $180+ for $29.95! The September box is epic and valued at $255!!!!!!!!!!!
TestTube comes out every other month (6 tubes/year). Each box is $29.95 + shipping (or you can subscribe for 1 year for $149.75). While you do have to subscribe to get the tube, you can cancel after the first month — although trust me November’s tube is so epic, you’re going to want to hold onto this membership. Especially in this climate as it’s the most fun way to discover new beauty products at such an incredible deal! Learn more at https://testtube.newbeauty.com/
In celebration of the 20th anniversary of Pink Pony, Ralph Lauren Fragrances continues this important initiative and commitment to the fight against cancer, with an exclusive scent, ROMANCE Pink Pony Edition. Throughout the month of October, Ralph Lauren Fragrances will donate 100% of the profits to the Pink Pony Fund.
As part of the launch I got to attend an exclusive floral arrangement class with Lewis Miller, who is partnering with the brand for an upcoming Flower Flashes, which will be inspired by the fragrance and will pop up throughout NYC during October.
The first Pink Pony “Flower Flash” will pop-up on October 13 in front of the Memorial Sloan Kettering Ralph Lauren Center (RLC). Since its founding in 2003, RLC has cared for thousands of patients making it a beacon for accessible, compassionate cancer care for residents of Harlem and beyond. RLC provides high-quality care in a warm, welcoming, and culturally sensitive environment.
In response to Wendy’s unisex comment, she’s not wrong when it comes to the chains paired with our exceptional female-founded partners listed above. They do sku more feminine. However, our mask chains alone offer tons of more unisex options. Our new Ryan ($30) gunmetal chain launching on Friday, the Dylan plastic chain ($22) in light blue, royal blue and black, as well as the Charlie Chain ($24) in silver (black and gold coming soon!), have been huge sellers for the boys. Although we try not to gender stereotype over here since we’re working hard to have an option for everyone, no matter how you identify. We’re all about personal style!
BIG NEWS! We’re teaming up with the award-winning virtual beauty app YouCam Makeup, as part of their female founder series to bring my signature beauty look to life, virtually!
You can now try on my beauty look with the click of a button! YouCam’s in-app virtual try-on brings my fall beauty look to life through hyper-realistic augmented reality (AR) and artificial intelligence (AI) try-on, inviting fans to experience content in an entirely new way.
Lara Eurdolian of Pretty Connected partners with YouCam to bring her signature beauty look to life
The unique partnership my signature two-toned makeup style complete with midnight blue liner and ombre lips, and a special edition photo frame highlighting Pretty Connected’s best-selling mask and multi-purpose chain strap accessories. The interactive try-ons allow fans to experience the trendsetting fall beauty style and chain-link photo frame with a tap of their smart device. This true-to-life digital try-on is powered by YouCam’s advanced AR and AI technologies.
“We are excited to partner with Pretty Connected to spotlight female founder and entrepreneur, Lara Eurdolian, inviting beauty fans to dive into a unique interactive try-on experience through their phones,” shares Perfect Corp. founder and CEO, Alice Chang. “It’s an honor to spotlight female visionaries like Lara, to bring her inspiring story to life through an advanced virtual try experience that connects with fans in a completely new way.”
“I’ve been a longtime fan of YouCam and spent many nights trying on different makeup looks, and changing my hair color with their app. I joined their community more than 5 years ago, to be profiled and collaborate on my signature look was a true honor,” says Lara Eurdolian of Pretty Connected.
I’ve previously partnered with YouCam for my beauty non-profit, Share Your Beauty where for National Lipstick Day we partnered with editors/influnencers to do a drive where they could donate their unused lipsticks to a women’s shelter in the tri-state area. It’s so amazing to be reconnected with my favorite VR makeup app to be spotlighted in their female founders series which debuted with one of my beauty hero’s, Sarah Potempa of the Beachwaver.
Sneak Peek of Pretty Connected Beauty Picks + Giveaways
Join me and NewBeauty this Wednesday, 9/9 at 8pm EST for our NewBeauty Live event featuring biggest names in beauty, their new product launches, demos and more! With over $10k in beauty prizes (all you have to do is RSVP and you’re automatically entered) and we’ll announce the winners live on camera! I’ll also be presenting some of my favorite brands and giving away sets from Sunday Forever, Foreo, Mamonde, Elemis, Sunglass Hut and NIGHT silk face masks coupled with my Pretty Connected Face Mask Chain necklaces. We’ll also be announcing exclusive discounts from the brands participating. It’s going to be a fun beauty-packed evening so join us! Details below and RSVP at: https://newbeautyliveseptember2020.splashthat.com
Like many, the dream of having my wedding be in the New York Times, felt just like that, a dream. And today, it happened for me. Well sort of. Instead of covering the soon to be ‘best day of my life’, it’s about the subject that keeps me up at night. Figuring out what to do and how to celebrate this amazing 14 year relationship I’ve been in and commemorate our love. In over a decade we’ve accumulated a lot of friends. Whether or not we’re now just Facebook friend or acquaintances, many of these people are a part of our love story, and as someone who is always of the ‘more the merrier’ mindset, I want every special human, that’s ever touched my/our lives to be a part of my big day.
I’m so excited to announce I’ll be LIVE with Century 21 department store at 7pm EST on their Facebook page! I shopped legendary NYC department store with Irene, Century 21’s Resident Fashion Insider to score some amazing deals and designer must haves of the season.
The store is currently running a 75% off in store promotion off the lowest red tag items so expect crazy designer deals at never before seen prices all from the convenience of home.
To tune in head to Facebook.com/century21stores tonight, Thursday 8/6 at 7pm to shop our picks! These are exclusive styles direct from the NYC store you can shop via comments using c21stores.commentsold.com, their super cool platform which lets you request items that get automatically added to your cart while we’re live!
It’s been an exciting time at NewBeauty! Our Summer Issue featuring Molly Sims on the cover just launched, and we’re hosting the first NewBeauty Live event virtually so everyone can join in (did I mention it’s free!?).
NewBeauty Live is taking place on Wednesday, 7/29 at 8pm EST! Join us for a night dedicated to all things beauty from the comfort of your home. Hear from the NewBeauty Editors as well as the biggest names in beauty. The list of brands is endless! Amika, Dr. Dennis Gross, Mario Badescu, C.O. Bigelow, Sunglass Hut, Sunday Forever… (full list HERE) and of course we’re bringing my mask chains and pairing them with NIGHT silk masks! We’ll be doing giveaways and offering an exclusive discount! And while the VIP box is sold out (I know, I know, we’ll make more next time!), we are giving away $10k worth of prizes throughout the night as well as exclusive discounts from many of the brands listed and many more. I’ll be speaking, which I’m super excited about and sharing/giving away some of my editor picks. And admission is FREE!!! To RSVP and get the details on brands participating, visit https://newbeautylive.splashthat.com/
There’s more… NewBeauty is opening their warehouse for the first time giving second chance access to some of their most beloved TestTube’s! As many of you know TestTube is NewBeauty magazines beauty subscription service that features 8 full size products valued at over $180+ and is always $29.95 + $8.95 shipping.
NewBeauty May TestTube now available for a limited time!
With quarantine these tubes have been more popular than ever and selling out faster than fast. Our July tube sold out so quick, we decided to bring some of our favorites legacy tubes since… well… we like to have our boxes available for the full month and this one sold out in under 2 weeks. And before you ask, yes, you can order multiple.
Over the course of the month, we will be releasing a limited amount of our most popular past Tubes, starting with our March 2020 Tube (valued at $234) and May 2020 Tube (photoed above and valued at $232). Shop them HERE.
Curated by the editors of NewBeauty, each Tube features a mix of beauty products allowing members to try some of our favorite beauty products before investing in them. Our limited-edition Award boxes ($50, including shipping) are also back. Learn more at https://beautybox.newbeauty.com/
