It Cosmetics Lands at Sephora with these Exclusives


It’s happening! This month we no longer have to look to QVC or find a far away Ulta Cosmetics (I live in NYC, they are sparse) to buy It Cosmetics! The rockstar skincare makeup brand which is by the way amazing for sensitive and problematic skin is officially launching at Sephora and this month. And with it comes a handful of exclusive and new products, mostly from the Bye Bye collection that you should be on the lookout for!


Before I give you the 411, I want to highlight that I’m loving this whole color-infused skincare ideology. It’s something I’ve been noticing more of in the beauty industry where brands are approaching makeup from a skincare angle. The three products we see this the most in from the new It Cosmetics launches is the Bye Bye Under Eye Illumination, Je Ne Sais Quoi Lip Treatment and Anti-Aging Armour SPF 50+, which I talk more about below. For anyone not familiar with It Cosmetics they work with dermatologists and plastic surgeons on their formulas and as I mentioned before are ideal for everyone from problematic to perfect skin. Meet the Sephora Exclusives:it-cosmetics-new-products-sephora

Je Ne Sais Quoi Lip Treatment ($24)

If you’ve ever tried It’s Vitality Lip treatment, you know the drill! It may look like a clear lip treatment but it works with your natural lip color to create a beautiful pop of pink while hydrating and treating lips. Boosted with anti-aging favorites like hyaluronic acid, antioxidants and essential butters and oils to keep lips soft and hydrated.

Bye Bye Under Eye Illumination ($24)

Available in Light, Medium, Tan and Deep (swatched below in that order), this is their award winning full coverage anti-aging waterproof concealer mixed with their “Drops of Light Techbology” for added radiance and a lit-from-within glow. Basically, this is the stuff you go to when you need to fake 8 hours of sleep to get the job done and is completely no nonsense. It also takes that skincare approach to makeup so it’s not just a heavy duty concealer but also has anti-aging peptides, vitamins, antioxidants, hydrolyzed collagen and hyaluronic acid to and clinically tested shown to make skin look younger. it-cosmetics-bye-bye-under-eye-illumination-sephora

Heavenly Skin Bye Bye Pores Powder Brush #701 ($58) and CC+ Skin-Perfecting Brush #702 ($48)

It Cosmetics makes amazing brushes. They outdid themselves these. First off it has skincare-infused brush hair — how is that even possible *mind blown*.  Featuring patent-pending Heavenly Skin hair infused with anti-aging collagen, silk, peptides, niacin and antioxidants. The difference between the two is obviously the shape and #701 is more intended for powder while #702 can work since skincare and foundations. Both are super soft and work to blur the appearance of lines and imperfections. They are also cruelty-free, animal-free and pro-hygienic for even the most sensitive skin.

It Cosmetics Anti-Aging Armour Super Smart Skin-Perfecting Beauty Fluid + SPF 50+ ($38)

You can see from the below photo it has a slight tint to it to perfect your complexion, while delivering a high broad spectrum physical sunscreen SPF 50 to protect from the sun. It’s a little watery so shake it well before applying. It does even me out and control my redness but the SPF left a light white cast for my medium skintone. It’s light enough that I can wear it under my makeup for the sun protection, just not on it’s own. If you’re fair to light this is more ideal and it should blend better, but darker skintones may have a bit of an issue. For more coverage and zero white cast, I highly recommend the It Cosmetics Your Skin But Better CC+ SPF 50, it’s one of my favorite foundations.


Bye Bye Pores Primer Oil-Free Poreless Skin-Perfecting Serum Primer ($38)

Developed with plastic surgeons, it’s a pore-erasing, anti-aging skin perfector that instantly blurs the look of pares, fine lines, wrinkles and uneven texture while hydrating and treating skin. The verdict is still out with me on this one. I usually go for water-based primers but this one feels like a hybrid of a silicone based and water based one (if that makes sense). It does fill everything in so I have a more even canvas for my foundation and has a matte finish which I like. And it has all kinds of good stuff in it like Moroccan lava clay, colloidal clay, purifying charcoal and papaya fruit extract so clean out and perfect pores, and our anti-aging favorites like hydrolyzed collagen, hyaluronic acid (which helps plump skin), peptides and niacin.

Bye Bye Lines Serum Advanced Anti-Aging Wrinkle-Smoothing Miracle Concentrate ($58)

This serum was developed with plastic surgeons to deliver 10 powerful clinical resulst to your skin in just 10 days. Infused with their “Drops of Light Optical Blurring Technology”, the weightless serum visibly erases the appearance of fine lines and wrinkles while improving the look of tone, texture, firmness, suppleness and elasticity. It also aids skin barrier repair, boosts, hydration and instantly restores the look of youthful vitality and radiance to skin. So basically, I need a second for my mother since this is everything she talks wanting when it comes to her aging skin. I can’t part with mine because I love the texture and it smells like Vitamin C — which is my weakness. It’s great under makeup or on it’s own. I haven’t done my full ten days but I’m not stopping now that I’ve started using it since I want all of the results! I’m also using it on my neck.

Bye Bye Makeup 3-in-1 Makeup Melting Cleansing Balm ($38)

It’s a cleanser, makeup remover and anti-aging serum in one! I of course still use a serum after it since I’m a crazy person but I am addicted to this product. It melts everything off with minimal effort, it’s sulfate-free and ophthalmologist tested so you can use it to remove eye makeup. I can get really lazy at night so for those days when all I have energy for is taking off my makeup I feel like this product has my back. Especially since I love the way my skin feels after. It’s not dry or tight but really hydrated and ehalthy. I also just learned you can use it as a face mask and leave it on for 60 seconds to hydrate your skin. I’ll try that and report back.

Bye Bye Under Eye Eye Cream ($48)

It smooths, brightens and depuffs, it’s super hydrating on, it goes on like water and is quick absorbing. I’ve been playing with it for about a week but still using another eye cream but the consistency and formula feels amazing on. I need a little bit more time with it to see results it’s packed with all of my favorites to brighten, depuff and minimize the appearance of dark circles including copper, caffeine, vitamin C, collagen,  cucumber extract and peptides.

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