First Look: Elizabeth Arden Liquid Assets Color Collection


Earlier this week, I hit up the #BRINGONTHEBOLD launch party for Elizabeth Arden’s new Liquid Assets Color collection consisting of the new Beautiful Color Bold Liquid Lipsticks ($22) in 9 shades, Beautiful Bold Defining 24HR Liquid Eye Liners ($24.50) in 5 shades and Beautiful Color Bold Illuminating Liquid Highlighter ($25) in one shade, Golden Kiss. The collection will launch in July and below are swatches and product details!


Beautiful Color Bold Illuminating Liquid Highlighter

Available in one shade, Golden Kiss gives a translucent golden shimmer that goes on smooth and with flexibility. The lightweight soft gel formula is easy to apply anywhere from cheeks to eyelid or under the brow for a pretty highlight that isn’t heavy or anything dramatic. Just a very pretty, natural shimmer and color enhancer. It features mineral pearls of mica and titanium dioxide that help reflect light and diffuse sparkle to create a multidimensional effect.Elizabeth-Arden-Beautiful-Color-Bold-Illuminating-Liquid-Highlight

Beautiful Color Bold Liquid Lipstick


Now that every brand has launched mattes and summer is here I’ve seen a definite trend towards liquid lipsticks being the next hot ticket — which I’m all for! Available in 9 shades, 8 of which I swatched above at thee event. They go on wet and then dry to a more neutral, smooth gloss finish that’s very comfortable and stays in place.

I took home shade, Pink Lover, which some of you may have seen me test on snapchat (@prettyconnected). I have dark lips and Pink Lover gave a very natural everyday dusted pink hue. I’ve been rocking it all week and put the above on instagram as part of Charlie and my look for tonights Pride party.


The packaging looks like a vaporizer (ignore the more standard gloss tubes two pictures up, those were just for testing. The final packaging is what you see above, with the clicker visible in the center that deposits the color to the sponge. 

Beautiful Color Bold Defining 24HR Liquid Eye Liner

The new liquid eyeliners are also amazing for a tight, controlled line or to do an easy quick wing. If you saw my demo on snapchat, it’s really about a defined line and probably the best eyeliner I’ve used for getting right on the lash line for thin line. For anything more filled in or a dramatic liquid look I would suggest Stila or Eyeko’s liquid liner and then use this one for more definition or gaps that need filling in. It’s 24 hour wear and the precision of the brush is awesome!

Look for them at department stores and in July!