As a beauty blogger, hair color is that one category of hair that still baffles me. Especially since I’m neither a brunette or blonde (or red head for that matter) but with black hair I don’t have as many options but I still find it fascinating the lengths and hours spent by people have to maintain their hair color. And if there’s one major hair trend we’re seeing right now is taking salon services at home. Or at least trying to cut down the visits in between those salon visits. John Frieda has always been an innovator in the category and are pushing the boundaries even further with their “Rethink Everything Rethink Color” campaign.Their newest breakthrough products allow you to alter your hair color right at home in the shower. Wash your hair in brighter or deeper tones in minutes, perfectly blur regrowth to give your color extra mileage between touchups, and conjure up satiny-soft, air-dry waves you can run your fingers through all under $10. For all you blondes and brunettes, some new products to have on your radar:
Blondes – If you’re a natural or color-treated blonde, the brand’s new Go Blonder In-Shower Treatment instantly lifts blonde hair up to 1 shade in just one wash, to help you maintain a bright, natural-looking blonde. It softens dark roots and lightens blonde tones to give you shimmering color from root to tip. The peroxide-based lightener lifts melanin from the hair cuticle to brighten strands and is designed to be used once a month or 1-2 times between your coloring cycle.
Brunettes – Brilliant Brunette Visibly Brighter In-Shower Treatment instantly lifts brunette color up to 1 shade, bringing out its lighter, warmer dimensions. It’s designed to be used once a month to deliver gentle, all-over permanent lightening without radically altering your color. The Brilliant Brunette Visibly Deeper In-Shower Treatment (keyword: darker, vs the Visibly Brighter In-Shower Treatment) instantly darkens hair by up to 1 shade, locking in rich, cool brunette colour with dimension and shine. The semi-permanent formula can also be used to refresh fading brunette hues. Unlike the Brighter In-Shower Treatment, the Deeper In-Shower Treatment, can be used after shampooing, once or twice a week and not just once a month. For day-to-day use, Frieda also announced Brilliant Brunette Visibly Deeper Shampoo and Conditioner, which gradually infuse cool tones to keep brunette shades fresher, longer and Visibly Brighter Shampoo and Conditioner to gradually brighten & illuminate glowing brunette tones for a natural looking, sun-kissed glow.
All Hair Colors – While the Brilliant Blonde and Brunette lines are a build on their already established Brilliant collections, Frieda is also launching an entirely new product: Root Blur. Available in four palettes, Root Blur is a temporary root cover-up that lets you blend your ideal color match to disguise dark roots or grey regrowth instantly and seamlessly. Tell your colorist we’re sorry you missed you next appointment! Another product for all hair colors is under the brand’s legendary Frizz Ease line: the reintroduction of Dream Curls Air-Dry Waves Styling Foam, which is an innovative air dry styler that gives you beautifully defined, touchable waves without a hint of crunchiness.
These game-changing haircare innovations are available on Target.com.