Last Friday was epic! I spent the day indoor skydiving with It Cosmetics for the launch of their NEW Superhero Elastic Stretch Volumizing Mascara and Confidence in a Cream. If you’ve never used It Cosmetics, you’re missing out! Their CC Cream with SPF 50+ and Bye Bye Under Eye Concealer, are two of my staples and all time favorite products. As it turns out I’m not alone, as those are the two top selling products from the line. Here’s the official top 5 ranking as of now:
- Your Skin But Better CC Cream with SPF 50+
- Bye Bye Under Eye Anti-Aging Concealer
- Bye Bye Pores Silk HD Anti-Aging Micro Powder
- Brow Power Universal Eyebrow Pencil
- Hello Lashes Clinically Shown 5-in-1 Mascara
I have no doubt these new products, especially the Elastic Stretch Volumizing Mascara will be on this list shortly! Here’s what’s launching in February:
It Cosmetics Superhero Elastic Stretch Volumizing Mascara
I have a confession. I’m one of small minority of folks that isn’t obsessed with their Hello Lashes mascara (although as you’ve seen above, it’s one of their top five selling products). On the other hand, I’m completely in love with their NEW Superhero Elastic Stretch Volumizing Mascara and selfishly so excited they launched another mascara to their collection. Whatever the elastic stretch technology is it’s amazing. You can comb through your lashes on repeat and it’s lengthens and volumizing lashes so they are completely on their A-game!
As some of you may know we lose 1-4 eyelashes every day (tear drop) so they are all growing back at varying lengths. The brush is designed and cut — it kind of shaped like a Christmas tree! — to grip ALL of your lashes to give length, volume and stretch. It also does the job of an eyelash curler on me. I can literally bounce them up and back. The makeup artist that first put it on showed me the proper way to apply it: turn the brush clockwise while moving it up in a straight motion (none of the usual shake side to side and go up). If that sounds complicated, I had great luck with just brushing my lashes up in a straight motion. It’s pretty much dummy-proof, and has a lot of flexibility so you can brush through the product without it clumping.
The proprietary Elastic Stretch Technology they use has a powerful blend of peptides and proteins, bioten and lash-lifting polymers and plumping collagen so you can expect superhero lashes. It’s also super black, which is my shade of choice. Put this on your wish list!
It Cosmetics Confidence in a Cream
I’m not usually excited when cosmetics brands launch skincare, I like brands to stick to what they are good at, especially in such a saturated marked. However, considering It Cosmetics has the most amazing foundations and is known for working with plastic surgeons and dermatologists for their formulations you know they are going for the gold for their first skincare launch. The NEW Confidence in a Cream moisturizer has been 7 years in the making and contains my two favorite words (okay, technically it’s three): Ceramides and Hyaluronic Acid!
This cream is designed to transform your skin with every application and is suitable for all skintypes (including sensitive). The collagen and Hyaluronic acid work to plump fine lines and wrinkles, while the niacin, peptides and ceramide complex work to smooth texture, hydrate skin and enhance firmness. All of these great ingredients are mixed into their proprietary Anti-Aging Armour Regenerative Concentrate that is activated to immerse your skin in moisture, reduce the appearance of pores, discoloration, line and wrinkles, and increase skin’s firmness.
I’m so pumped over this product that I have been non-stop lathering it on my skin all week. It absorbs beautifully, and is super hydrating! There is an inherent plumping effect that I’ve noticed since the first time I started apply it and I will report back on my more longterm effects.
Both of these products launch this February on itcosmetics.com and in store and on ulta.com.
If you’d like to see a clip of me flying high during my indoor skydive session you can check the out video HERE.