Last week, I joined Victoria’s Secret Angel, Behati Prinsloo and Victoria’s Secret Beauty President Susie Coulter at 620 Loft and Garden in Rockefeller Center for the launch of the brands new iconic fragrance, Victoria by Victoria’s Secret. While Prinsloo has been a VS Angel for some time this is her biggest campaign with the brand as the face of the fragrance. And she could not be more excited! As she took the stage in front of an audience of editors and bloggers, practically in tears (of joy that is), she expressed her gratitude to the brand, claiming this the best day of her life. And it’s easy to understand why. Coulter praised her for having all of the traits that embody this fragrance, which made her the natural choice for the campaign. The event also came mere days after she was proposed to by Maroon 5 front man and coach of “The Voice”, Adam Levine. Proving to be an exceptional week for the super model.
After the presentation I had some time with Angel who told me, “They came to me and told me the concept and I was really just so honored to be asked to be apart of it. I didn’t smell it until after we did the pictures, and I smelled it and I was like ‘thank the lord!’, it’s great! It’s like me, it’s subtle, it’s beautiful, it’s feminine, but it’s also got a little bit of an edge to it without being too over the top or too sweet.” Judging by the new campaign, it’s easy to see why Prinsloo this was such a perfect fit. Her downtown cool mixed with her corky charm and natural, flirty sweetness speaks volumes in this ad:
Packaged in a very pretty glass bottle, in the VS signature pink, this fragrance is inspired by everything women love about Victoria’s Secret: Forever-young glamour, sexy lingerie, Angels and Bombshells. Created by the finest perfumers in Paris and New York, this ultra summery scent is a fresh, floral fruity fragrance featuring top notes of Figi Apple, Red Berries, and Victoria Rose. Midde notes of English Rose, Rose Canina, Bulgarian Rose, English Primrose, and French Primrose. And Dry-down notes of Madagascar Vanilla, Creme Brulee, Drizzled Caramel and Tralie.
The collection is available in a Eau de Parfum in three sizes (.85oz/$35, 1.7oz/$52, 3.4oz/$68), Sheer Body Lotion (8.4oz/$20), Fresh Body Mist (8.4oz/$25) and Rollerball (.25oz/$18).
Victoria by Victoria’s Secret is available starting August 2013 exclusively at Victoria’s Secret and VictoriasSecret.com