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ED by Ellen DeGeneres takes over the world

Ellen DeGeneres is on a roll! Since recently launching her ED by Ellen clothing and home line, she has added some new partnerships to the mix! For starters we had the great honor of joining Ellen and wife Portia de Rossi for the launch of the ED home decor and ready-to-wear pop-up shop at Bergdorf Goodman! The event also celebrated the launch of her new book, Home.

ellen degeneres portia de rossi ed by elle bergdorf goodman launch partyEllen DeGeneres Home book launch at bergdorf goodmanAlso in case you missed all of the billboards plastered around NYC, Ellen is partnering with Gap Kids to create a clothing collection. Through Spring 2016, the Gap x ED collection and campaign will focus on empowering girls to feel pride for the very things that make them different, encouraging them to be exactly who they are. Talk about Girl Power!Screen Shot 2015-08-21 at 1.53.26 PM (700x526)

Furthering the empowerment message, social media plays a crucial role in the campaign. Using the hashtag #heyworld followed by a name, a girl’s friend, mother, father or mentor can issue a call to action for social messages of encouragement and love to any girl in need of positive support, cheering her on through the power of positive words.

The collection of clothing for girls, boy and a small assortment for adult launched globally in select Gap stores and gap.com.

Style Mondays: Dark Summer

Pretty Connected Style Mondays Buddah Girl Jewelry styled by Tiffany Pinero

Going back to black is a perfect curve ball to throw at your summer wardrobe (especially as we start to transition to fall). While brights and vibrant prints are always a staple for the season, there is an overwhelming presence of cool associated with a dark and daring ensemble. A maxi dress you’ve worn dozens of times over can be transformed with a different shoe choice and some bold accessories. I recently discovered BuDhaGirl, their wrap bracelets and necklace (even wore backwards) complete the look. Unleash your inner

Rebecca Minkoff Uncaps NIVEA “Style, Uncapped” Design Campaign

Rebecca Minkoff at the launch of NIVEA "Style, Uncapped"
Rebecca Minkoff at the launch of NIVEA “Style, Uncapped”

Today NIVEA is launching, “Style, Uncapped,” a customized lip care design campaign that lets you personalize their lip care lid. To celebrate the launch, NIVEA tapped fashion designer Rebecca Minkoff for the official unveil the campaign, hosted at The Standard Hotel in NYC. In support of the program, Minkoff created a limited edition design inspired by her spring 2013 collection which is also available for purchase.

Rebecca Minkoff Style Uncapped
Rebecca Minkoff Style Uncapped

“I’m thrilled to be partnering with NIVEA,” said Rebecca Minkoff. “Like the brand, I appreciate and encourage self-expression. With this first of it’s kind program, we will give everyone in America the opportunity to make their lip cap

Those Three Little Words… Fashion’s Night Out.

Are you ready for the craziness that is Fashion’s Night Out? It’s all going down September 6th in NYC, so be sure to get your beauty sleep the night before because the parties and events are never ending and it’s bound to be an amazing time! Here are some of the happenings, for starters:

Who: Karen Millen

When and where: Thursday, September 6th from 6PM – 9PM. Karen Millen SoHo, 114 Prince St.

Who: fresh

What: Join fresh for the launch of their limited edition Fresh Turns 21 Oval Soaps. Meet the artist R Nichols, creator of Exclusive Artisanal Pieces and received an exclusive custom stationary with your purchase of $125. Plus get a sneak peek at Fresh’s new Sugar Berry Tinted Lip Treatment Sunscreen SPF 15

When and where: Thursday, September 6th from 6-8PM, Fresh Union Square 872 Broadway, NYC

Who: Alexandra Taylor, Assouline and Fashion 4 Development (F4D)

What: Designer Alexandra Taylor has teamed up with F4D to advocate for the strengthening of collaborations between fashion and humanitarian efforts. FNO scarves will be sold for $55 and a portion of the proceeds will go to F4D.

When and where: Thursday, September 6th from 7PM – 9PM. X’TIGE SHOWROOM 37 West 57th Street, 11th Floor.

{FNO scarf, $55}

Who: Bergdorf Goodman

What: Bergdorf Goodman’s 111 birthday celebration! From 3PM – 6PM on the beauty level, expect guest appearances from beauty experts and makeup artists including Aerin LauderFrancis KurkdjianColette Malouf and Miss Pop nail barBrows by Sonjalashes by Taylor, DJ Johnny Dynell and more. Guests enjoy a gift with purchase fromBalenciaga Paris. From 6PM – 9PM on the third floor, celebrate Bergdorf’s new book Scatter My Ashes at Bergdorf Goodman with author Sara James Mnookin and contributing designers like Bobbi BrownEdward BessLela RoseMichael BastianNaeem KhanRachel Zoe, and Thakoon Panichgul. From 6PM – 10PM on the main level, enjoy a dance party with Lady Bunny.

When and where: Thursday, September 6th from 3PM – 10PM at Fifth Avenue and 58th Street.

The Future of Fashion: Tech Edition

I wouldn’t consider myself “techie” per se, but after attending last week’s Future of Fashion event, (which is part of the Emerging Startup Series held at Projective Space), there are several tech/app start-up companies that are now on my radar.

Several founders presented their creations to a crowd and high profile panelists, who included Steven Alan, fashion designer (@Steven_Alan), Philippe von Borries, Co-Founder of Refinery29 (@refinery29), and Keegan Vance Forte, Chief of Staff at AOL Ventures (@keeganforte). If you’re into fashion and keep up with current trends, here are some apps you should check out:

Cloth – If you’re that girl who posts outfit pics, then take note. The app allows you to snap a pic and keep track of what you wore and how you wore it, while connecting you to social media sites so you can get feedback from friends and fans. The best part is the creators recently started collaborating with wunderground.com so you can get real time weather data – these two sites working together means real time advice as to what outfits you should and should not wear for the current conditions! Follow @clothapp and visit clothapp.com for more information.

Bazaart – Pinterest meets scrapbooking with this creative and fun app. The idea behind it is a user-generated fashion catalogue. Users can shop while making art. This allows for each person to make personal shopping