The Future of Fashion: Tech Edition

I wouldn’t consider myself “techie” per se, but after attending last week’s Future of Fashion event, (which is part of the Emerging Startup Series held at Projective Space), there are several tech/app start-up companies that are now on my radar.

Several founders presented their creations to a crowd and high profile panelists, who included Steven Alan, fashion designer (@Steven_Alan), Philippe von Borries, Co-Founder of Refinery29 (@refinery29), and Keegan Vance Forte, Chief of Staff at AOL Ventures (@keeganforte). If you’re into fashion and keep up with current trends, here are some apps you should check out:

Cloth – If you’re that girl who posts outfit pics, then take note. The app allows you to snap a pic and keep track of what you wore and how you wore it, while connecting you to social media sites so you can get feedback from friends and fans. The best part is the creators recently started collaborating with so you can get real time weather data – these two sites working together means real time advice as to what outfits you should and should not wear for the current conditions! Follow @clothapp and visit for more information.

Bazaart – Pinterest meets scrapbooking with this creative and fun app. The idea behind it is a user-generated fashion catalogue. Users can shop while making art. This allows for each person to make personal shopping catalogues that rival paper catalogues. Follow @bazaart_co and visit for more information.

Swaag – ­­­­­­­­­­­­­­­­­­­This beautifully created app allows you to take pictures of outfits, places, etc and tag brands in the pictures. Followers can award badges (i.e. “hipster”, “punk”, “preppy”, etc) to other users – this is a fun way to discover how others would describe your personal style. The app gets even more interactive when you challenge others to “battle mode” in which people can vote to decide which outfit they like better. Follow @swaagit and visit for more information.



Olapic – Have you ever been shopping online and were hesitant to buy something because you didn’t know if it would look good on you? Well this app will help rid you of your uncertainty. Users post pictures of themselves wearing items on the retailer’s page so that potential buyers can get a general idea as to whether or not the clothing will look good on them. This app makes ecommerce social – pictures can also be shared via Instagram and Twitter. Follow @olapic and visit for more information.

Stylyt – If you’ve ever dreamed of being a designer or you’re just a creative individual, then you’ll love this app. This app allows the user to become involved in the product development process with their favorite brands. The sites lets you choose and submit colors of product silhouettes of real designers . Each design is voted on or “wanted”, and the most popular colors will actually be sold! This app will launch in Fall 2012 with Rebecca Minkoff as the anchor brand.  Follow @stylyt and visit for more information.

These apps are truly the future – fun and creative ways to get involved in fashion! For more information and updates from the hosts, Projective Space and Fashion Digital Daily. You can also follow them on twitter for real-time updates at @projectivenyc and @fashionddaily.