Today NIVEA is launching, “Style, Uncapped,” a customized lip care design campaign that lets you personalize their lip care lid. To celebrate the launch, NIVEA tapped fashion designer Rebecca Minkoff for the official unveil the campaign, hosted at The Standard Hotel in NYC. In support of the program, Minkoff created a limited edition design inspired by her spring 2013 collection which is also available for purchase.
“I’m thrilled to be partnering with NIVEA,” said Rebecca Minkoff. “Like the brand, I appreciate and encourage self-expression. With this first of it’s kind program, we will give everyone in America the opportunity to make their lip cap their best accessory – and I know all too well about the importance of a great accessory.”
With over 400 patterns (including Minkoff’s design) and symbols, as well as an array of colors and text functionality, the skies the limit in possibilities for your customized cap. Prices range from $4-$6 depending on the quantity and all purchases include a NIVEA Lip Care product.
So get out there and create your own signature design! Learn more at styleuncapped.com.