The Pretty Connected brand has evolved so much over the past decade from when I first started as a beauty blogger/reporter 10 years ago! I was helping brands like NARS, Kiehl’s, Jurlique in marketing and grow before getting into the blogger world, with no idea blogs/social/influencers would explode to what they are now. Now we’ve expanded the content range to include fashion, travel, lifestyle and beyond and the doors Pretty Connected(™) has opened to major campaigns, magazine features, TV appearances and beyond still blows my mind. In 2014 we added, Share Your Beauty, an amazing non-profit program we started with Family-to-Family to help donate beauty products to women’s shelters and now we’re in a new chapter, my Pretty Connected accessories line.
Our multi-purpose straps have grown such a cult following, almost as big as our BOSS rings, which have been worn by so many powerhouses from Drew Barrymore, Patricia Field to Chloe Kim!
I recently launched with Urban Outfitters and our online store has grown so much to include bags, reusable straws and cell phone jackets, that we needed a party to celebrate and properly launch my little brand that could.
Since the House of Pretty Connected (should I start calling it that, lol!) has so many parts I wanted to take guests on a journey through the Pretty Connected World and my brands evolution over the past decade! We made passports for their trip and had each gifting stations gave them as a stamp as they traveled through my story.