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Pretty Connected Accessories Launch Party

Pretty Connected launch party Sponsored by Bumble Bizz, Sunglass Hut and LeSportsac all photographed in this photo. Photo Credit: White Honey

The Pretty Connected brand has evolved so much over the past decade from when I first started as a beauty blogger/reporter 10 years ago! I was helping brands like NARS, Kiehl’s, Jurlique in marketing and grow before getting into the blogger world, with no idea blogs/social/influencers would explode to what they are now. Now we’ve expanded the content range to include fashion, travel, lifestyle and beyond and the doors Pretty Connected(™) has opened to major campaigns, magazine features, TV appearances and beyond still blows my mind. In 2014 we added, Share Your Beauty, an amazing non-profit program we started with Family-to-Family to help donate beauty products to women’s shelters and now we’re in a new chapter, my Pretty Connected accessories line.

Katya Kulyzhka + I rocking the Lara Chains + SandraD cell phone jacket. Charlie’s leash is a combination of our Jamie Strap + Lara mini chain.

Our multi-purpose straps have grown such a cult following, almost as big as our BOSS rings, which have been worn by so many powerhouses from Drew Barrymore, Patricia Field to Chloe Kim!

Alexa Luria, Ashlee Glazer, Val Greenberg showing off all the uses of our chain straps from a camera, to waterbottle and flip flop strap. Add it to you makeup case to make it a wristlet.

I recently launched with Urban Outfitters and our online store has grown so much to include bags, reusable straws and cell phone jackets, that we needed a party to celebrate and properly launch my little brand that could.

Our LeSportsac bag is packed, lets go on a Pretty Connected journey through my timeline.

Since the House of Pretty Connected (should I start calling it that, lol!) has so many parts I wanted to take guests on a journey through the Pretty Connected World and my brands evolution over the past decade! We made passports for their trip and had each gifting stations gave them as a stamp as they traveled through my story.

@savionron Pretty Connected passport ready for her trip…

The journey began with…

LeSportsac: Guests started at LeSportsac where they picked out their travel bag for our journey through Pretty Connected world!

LeSportsac makeup bag with our strap + folding reusable Suck Up straw!

Pretty Connected x LeSportsac HISTORY: LeSportsac runs my charity and since 2014 has helped me bag (in their bags!) over 130,000 beauty products to donate to women’s shelters, I’ve also literally traveled the world in their luggage and bags.

Patricia Field enjoying an Essie manicure

Essie: Next they headed to Essie for manicures (because you need a mani on your trip!) and enjoyed shades from the new Spring collection!

Hands up! Patricia Field and I had matching red Essie manicures. Photo Credit: Makeda Saggau-Sackey for GlamazonPhoto.com

Essie x Pretty Connected HISTORY: Essie was one of my first major campaigns (in 2012) when they put me in a BaubleBar x Essie campaign). We’ve also enjoyed many fashion weeks together, and was honored to have Alicia Torello (@aliciatnails) who leads their fashion weeks and who I’ve been backstage with covering her nail looks for years!).S

Alexa Luria rocking the new Sunglass Hut shades. Photo Credit: White Honey

Sunglass Hut: Next stop Sunglass Hut, because you can’t not travel without the chicest sunglasses. From top brands including Ray-Ban, Prada, Versace, Miu Miu and more, Sunglass Hut has everything to fit your style, and convenient locations, everywhere, which when you’re a girl on the go, like me you appreciate. My obsession with sunglasses is no secret so it was truly special for me to share them with my guests. Our History: I’ve done several TV segments and spokesperson work for Sunglass Hut and they have been apart of major milestones from doing Extra at Universal Studios in LA with Mario Lopez, to being streamed across Times Square for interviewing Sophia Bush on her top sunglass picks, this a brand I truly cherish and love to promote!

Liz Teich of The New York Stylist rocking Stila Cosmetics Beauty Boss lip gloss. Photo Credit: Michelle Rose Photo

Stila Cosmetics: They next headed to Stila Cosmetics, for a makeover (you have to look good for your passport photo), and were gifted the new Beauty Boss lip gloss (I’m wearing shade “in the red” in all my photos). After the amount of beauty awards I’ve judged from Glamour’s to ICMAD and beauty boss features I’ve had in Heath, Elle, Marie Claire, New Beauty and beyond, you can appreciate my excitement over a Beauty Boss lip gloss. Stila was also the first liquid eyeliner I fell in love with and we’ve enjoyed a long history of launches and fashion weeks together.

Erno Laszlo: The brand that introduced me to charcoal before it became an ‘it’ ingredient and constantly pushes innovation (their Exfoliate & Detox Hydrogel Mask will change your life). Erno Laszlo generously gifted their new Hydra-Therapy collection (Serum + Foaming Cleanser), Pore Cleansing Clay Mask and the new Multi-Task Eye Serum Masks (you know how obsessed I am with eye gels – these were a life saver for my sleep deprived, puffy eyes!). Literally everything you need to keep your skin plump and get photo/travel ready!

White Honey photography! Thank you Coterie Party (cups + photobooth signs) and Pura Still for sponsoring the Pretty Connected launch! PS: How chic are our reusable folding straws!

White Honey Photo Studio: White Honey is the top studio for photography and go to for top beauty brands from SkinCeuticals, Chanel, Kiehl’s, L’Occitane, SuperGoop, Marc Jacobs beauty (I could go on all day, check their work out HERE). OUR HISTORY: When I launched the website for Pretty Connected Shop, they did the photoshoot and have been my amazing partners for this next chapter and handling my product photography. They also shot some of my favorite beauty campaigns and excel in lifestyle, flat lays, head shots and product shots — so basically everything.

@rachelgregson passport photo aka headshot by White Honey

For the event White Honey offered 3 photoshoot rooms for all the guests photo needs. We had a Passport Shoot (jk we were doing headshots but for the sake of the theme lets call it passport shots). We also had a flat lay station, and a lifestyle room which Nourison, one of my favorite interior and carpet brands designed. The throw pillows, the poufs (which are a steal for $90!) and carpets are all from them! And so are the carpets in my apartment. I’m so glad they came on board to help re-create my home (although it’s a bit of fake news for me to pretend my living room is this organized and epic!). I love them because they are affordable and have so many amazing styles. You can also find a lot of their products on Overstock for an absolute steal!

Welcome to my Nourison filled living room where LeSportsac bags and Williamsburg Pizza is always in abundance.

Williamsburg Pizza: It’s no secret I’m a HUGE fan, I’ve been with them since their first opening in Williamsburg and now several locations later (Williamsburg, LES, UES, Clinton Hill, 310 Bowery Bar and soon to be Union Sq!), I’m so proud to be apart of their story as much as they are apart of mine. Over the years from when I hosted Patricia Field’s showroom party to other events which they have sponsored the pizza for. They are my one true addiction and favorite vice. They are also the first brand I did a Pretty Connected collaboration straw with and their iconic “Fresh” logo. Check them out HERE.

@sy.wendy’s amazing Pretty Connected Lara Chain DIY charm bar strap

The trip ended with a Pretty Connected shop DIY bar where guests could customize their straps with charms and a BOSS ring bar to get them fitted for their rings. Our Boss club is growing and I can’t tell you the joy it brings me to see my rings on so many powerful, smart, beautiful women (and men!).

We then through an epic 150+ person launch party with Bumble Bizz filled with brands, pr/TV peoples and friends who are the reason I get to do what I do! I’m a super networker, and while I planned this party and did all myself, it was my partners that made it possible. Bumble Bizz app, is the app version of who I am. It connects you with business professionals to fill the skills you need to grow your business and network. It’s such a gift and I wish I had it when I started out 10 years ago in this blog and brand world. Now it’s an even bigger gift as I get ready for my next launches (you didn’t think I was stopping here?). Grow your network friends, you never know who you’ll meet that will change your life.

Also thank you to Fotocare for the equipment rental. Pura Still (spiked still water!), Gin Lane 1751, Q Mixers, The Kohas Agency, Thalassa Restaurant, Tsantali wines for the drinks! And Coterie Party for the cups, plates and for the balloons and party decorations. And special thanks to my sister Renee, Makeda of Glamazon Diaries / Glamazon Photo, and Lorna from The Fabulous Report for helping me run the show. I could not have done this without you.

Now for the fun! Coachella is coming up and all of our products are epic for music festival season, enjoy 20% off discount this month with code GETPRETTYCONNECTED on prettyconnected.com/shop

I hope you enjoyed the ride! I consider all of you a part of my journey.
Every reader, supporter… If you’ve liked a photo of mine on Instagram or read any of my articles, then you’ve been a part of my growth, and for that I can’t thank you enough. Ten years is a long time to be blogging and as I’m still a one woman show, I really owe it my friends and supporters for being able to pull everything off!

Speaking of which our handles are @prettyconnected / @prettyconnectedshop.

xoLara

NOW OPEN! Patricia Field ArtFashion Lower East Side Gallery

What an exciting week! The icon, legend, Patricia Field opened her shoppable ArtFashion gallery space in the lower east side. Featuring 16 exceptional artists, creating custom, one of a kind hand painted clothing, accessories, paintings & sculpture. The collections were previously available on their website, patriciafield.com and now have expanded into the space at 200 East Broadway, NYC.

5 Ways to Wear Our Lara Chain Strap

It’s been an awesome few month since we started the Pretty Connected accessories line. We started with camera straps that doubled as bag straps, and now have launched customizable silver bags (more styles coming soon!), BOSS rings, and our chain straps which pretty much do it all.

We have two styles of the chain strap, the LARA and the PATRICIA strap (the Patricia is featured above). Both are bag straps that double as camera straps that you can add charms to and customize. The above Patrica Strap really shows off some of the many charm offerings! The LARA chain strap also works really well as a necklace, waist chain and lanyard and more! So here it is 5 ways to wear the LARA chain:

sony mirrorless camera strap

1. On a camera – any camera with split or D-ring (we also have a converter for point and shoot cameras), works with our straps. I use it on my Sony Mirrorless cameras but also on my Fujifilm Instax Mini 7 instant camera (see above), so I can shoot instant shots on my travels.

Bandladies BOSS party

Earlier this week, my friend and style + trend expert, Brittney Levine & I hosted the launch of the Bandladies Showroom. They carry four clothing lines that are so edgy and cool. Really incredible textures, prints and editorial pieces. We invited our friends for the ultimate girls night. We’re talking, Williamsburg Pizza, specialty cocktails by Articulate Productions, On Demand Salon for hair styling, and I hosted a BOSS ring bar! brittney levine, nikki klarsberg, pandora amoratis, lara eurdolian, ashley goldsteinAs many of you know I just launched my accessories line, and while it’s mostly camera/bag straps, I have line of BOSS rings that are pretty dope, especially when they are layered. It was a pleasure having all my girls there for my first BOSS ring bar, where they could pick up my rings in their size. Since our theme was fashion week, or rather pre-fashion week styling, guests checked out the showroom for their fashion week outfits and we hooked them up an incredible gift bag thanks to our friends at Shapehouse, EOS and STARSKIN. LA born, Shapehouse just opened in NYC in two locations (UES and Flat Iron), they offer 55 minute sweat sessions where you lay in an infrared blanket while watching Netflix (or any program you’d like) and burn 600-1500 calories. It’s amazing, and my ultimate lazy girl workout. You walk out feeling amazing and it’s the easiest way to suck it all in before fashion week! I should note Brittney and I went back to back before our event. We’re obsessed!

Eos lip balms are always a good idea. Especially in the winter in New York, since chapped lips will never be cute. Eos just rolled out their new Crystal balm featuring extra chic packaging, and a crystal clear balm that’s waxless and offer weightless hydration thanks to it’s blend of 5 nourishing natural oils. Available in two flavors Hibiscus Peach and Vanilla Orchid, it’s a winter must have.