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First Look: Oscar de la Renta Bella Blanca

Come March Oscar del la Renta will introduce a new floral fragrance, Bella Blanca. Packaged in an exquisite white bottle featuring three dimensional white flowers on it, and housing a scent that smells like spring. Floral and feminine, the scent is inspired by Oscar’s love of gardening and love of strong women and features his favorite notes.

RIP Oscar de la Renta

It was just announced that iconic fashion designer, Oscar de la Renta passed away today at age 82. I briefly met the designer at Bloomingdale’s at his fragrance launch for Something Blue in April 2013.

Oscar de la Renta image

Lara Eurdolian and Oscar de la Renta

Rest in peace Oscar de la Rena. I’m grateful for the moments we shared.

NYFW: Go Red For Women! Backstage at the Red Dress with Joan Jett, Taryn Manning, AnnaSophia Robb…

Lara Eurdolian, Joan Jett Heart Truth Red Dress showLiterally every season during the fall shows I look forward to the Go Red for Women Heart’s Red Truth fashion show. Considering heart disease is the #1 killer of women it’s so great that so many celebrities, designers and women come together to team up with Go Red For Women and raise awareness for this great cause. 

A moment with Oscar de la Renta…



Oscar de la Renta, Lara Eurdolian



IMG_3883{Rebecca Taylor top, Urban Outfitters skirt, KO Knock Out Nail Polish in Powder}

I stopped by Bloomingdale’s for the launch of the latest Oscar de la Renta fragrance, Something Blue, and got to meet the man himself! A moment was all it was, but a moment with Oscar de la Renta is enough to last a lifetime.

Heart Truth: Celebs Kick off NYFW with Red Dress Collection


Infamous for kicking off NYFW, every fall fashion week season, The Heart Truth Dress Red Dress Show premiered this eve at Hammerstein Ballroom in New York City. With celebrities as models, A-Listers walked the runway in the name of healthy hearts reminding women everywhere of their role in the fight against heart disease. This years lineup included Kelly Osbourne, Kendall Jenner, Kris Jenner, Kylie Jenner, Toni Braxton, Jillian Michaels,