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Neutrogena Beauty Wonderland Chat with Emma Roberts

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On Monday night, Neutrogena threw their annual holiday party, turning Paintbox in SoHo into a glittering white “Beauty Wonderland”. The event, in partnership with Rogaine, Rembrandt, BaubleBar, and Band-Aid, was hosted by Neutrogena brand ambassador Emma Roberts. Between mini makeovers with Amy Oresman, holiday hairstyling with Neutrogena Brand Ambassador Sam Leonardi, and polishing our fingertips with Paintbox, we caught up with the gorgeous star of American Horror Story, Emma Roberts to chat about winter beauty!


PC: What is your #1 seasonal beauty transition tip?

Emma Roberts: “Keep using SPF! So many people stop using sunscreen in the winter for some reason. I’m fair skinned and I made the mistake once when it was overcast and I never will again! I burn at the sight of the sun. “


PC: Do you stick to a fall/winter routine?

Emma Roberts: “Yes, always stick to a routine. If you’re not washing your face every night, it’s going to make dryness worse. Wash your face nightly and put your moisturizer on every morning. Don’t ever forget to take off your make-up. That’s why I keep Neutrogena Make-up Remover Cleansing Towelettes in my purse, in my bathroom, and everywhere else so I have no excuse not to take it off.”

PC: What do you think of the “bare face” trend?

Emma Roberts: “I like the bare face especially because so many girls hide behind a ton of make-up. It’s nice when you have make-up on but look like yourself. You’re accentuating your features instead of hiding behind the product.”


PC: How do you achieve a natural look?

Emma Roberts: “I use Neutrogena’s Healthy Skin Liquid Makeup in Classic Ivory. You can use it all over your face but I also use it just as concealer under my eyes and around my nose and chin. Then, I use the Healthy Lengths Mascara. It’s so easy and looks naturally pretty. I also carry the MoistureSmooth Color Sticks in every color in my bag to change my look by my lip color. They are so sheer you can also layer them on top of each other.”

PC: Since you’re always traveling, do you do any beauty treatments on the plane?

Emma Roberts: “I see girls in full-face make-up and I’m scrubbing mine off in the bathroom. Since most beauty products get confiscated, I carry the Make-up Remover Cleansing Towelettes, which they can’t take away from me! Once, I saw a girl putting stilettos on to get off the plane and I was putting on fuzzy socks from Target. I wondered if I was missing something. “


Beauty On 5 with Saks Fifth Avenue


On Tuesday, Saks Fifth Avenue unveiled their first permanent, one-stop location for Blink Brow Bar, Trish McEvoy, and Nails inc. Housed within a modern installation, Beauty on 5 allows customers to receive expert advice, throw their own Beauty on 5 pamper party, shop exclusive products, and experience an artistic manicure while sipping tea and savoring a curated British menu of light snacks. In beauty junkie terms, it’s a one-stop primping and pampering mecca!

Services Offered:


Blink Brow Bar: Blink Brow Bar offers specialized services and expertise in bespoke threading, tint, lash and eyebrow services for both men and women. Here’s how they transform your brows!


Trish McEvoy: Trish McEvoy offers an exclusive menu of make-up services, access to the limited-edition Easy Smokey Eye Collection*, and for the first time ever, custom monogramming on any Makeup Planner purchase.


Nails inc.: Nails inc. introduces “The Paint Shop by Nails inc” as the destination for a fast fashion fix for nails in New York. The shop hosts a unique nail art menu designed in collaboration with celebrity nail technicians Lisa Logan and Pattie Yankee.

Which service will you be indulging in before holiday party season?

Happy Valentine’s Day to us! Our Makeup Drive was a Success

boxes of makeup You realize in life, you make time for the things that are important, even where there’s no time. Generally when it comes to New York Fashion Week  there’s no getting ahold of me — literally it’s the 2 week span my friends and family know not to call or text because I’m completely unavailable. Well right before the designers hit the runway, I was forwarded an email from the non-profit, Family-to-Family, which was working on a special drive in honor of Valentine’s Day, collecting unused cosmetics to help distribute them to women in homeless shelters on the 14th.

Pucker Up NYC: There’s a New Makeup Studio in SoHo!


We’ve all done it.  You know –  gone into a department store or Sephora to do our make-up for that unexpected happy hour or last minute date.  It’s fun to play with make-up but when it comes to getting a look that suits our needs, it can be stressful

Coming Soon: RiRi Hearts MAC Fall Collection


It’s so close and I for one can’t wait! The RiRi Hearts MAC collection launches at the end of the month and will premiere Rihanna’s perfect palette of lavish fall colour – a range of decidedly daring yet classically gorgeous shades,

SEPHORA Launches Disney’s Ariel Collection

Recently, SEPHORA celebrated their 15th birthday and what an empire they have built over the past decade (and half). While the retailer is no stranger to collaborations, they have expanded their private label offerings to include everything from designers, fairy tales and a global color authority, in addition to their signature collection available at store. (Psst: August 9th they are launching the Marc Jacobs makeup line.)

This month one of our favorite Disney princesses is sharing her world under the sea with the bold, refreshing Disney Reigning Beauties Ariel Collection by SEPHORA. With such a broad range of color inspiration, from Ariel’s perfectly quaffed red hair to the shimmering tones of the sea, it is obvious that the pros at SEPHORA must have had a field day designing this collection.

Joie de Vivre: Voutre Vu Launches French Accents Color Collection

July 14th is a day of celebration to commemorate the storming of the Bastille in France; a day to remember the end of the French Revolution and the beginning of a new era in French history. This past Bastille Day marked the beginning of a new era for those of us in the beauty industry as well. I was joined by beauty writers and addicts alike at the Bakehouse Bistro & Café in the West Village to celebrate the recent launch of the Votre Vu French Accents Premier Color Collection. Known for their high quality makeup made with plant-based ingredients (and no animal testing!), this was my first introduction into the brands cosmetic line — I know them more for their skincare.

The event could not have been any more fabulously Parision — the venue was perfect, the staff was dressed in Marie Antoinette-esque wigs and berets, delicious cocktails were served, and (most notably) there was a beautiful showcase of the French Accents premier color collection on display for all to admire.