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A moment with Alexandre Birman…

Alexandre Birman

I LOVE Alexandre Birman. Last fashion week, I had the pleasure of meeting the Brazilian footwear designer at the store opening of his new contemporary shoe label, Schutz. This season the designer was in town for a special evening at Saks Fifth Avenue for the debut of his spring 2013 collection for namesake high-end label, Alexandre Birman. Mr. Birman personally helped guests shop the collection (including actress Kelly Rutherford who made a surprise appearance) and signed shoes purchased at the event.

Infamous for his work with exotic skins, we saw a lot with snakeskin in this collection. The moment he entered the event and spotted me holding his cobalt sandals with the intricate cutouts at the ankle, he came over to

HSN Celebrates Digital Redesign #HSNremodel

IMG_5479

Last night, at the newly reopened Marquee (remember Marquee!) hosted the  celebration of HSN Digital Redesign. The mega multichannel retailer announced last week that is was completely relaunching the brands digital channels to create a faster, more efficient and even more social experience. And not just to their website, HSN.com! Having been in development for more then a year, the developments strive to enhance the customers experience across all mobile devices, including tables, android and Windows too.

{Martha Stewart with Mindy Grossman, CEO of HSN and Bill Brand, EVP of Programming, Marketing and Business Development, HSN}

Martha Stewart

They did a great job on the party! Alexandra Richards (yes, Keith Richards daughter), DJed the event some of our favorite actors, designers and HSN personalities were there including Martha Stewart, Tommy Hilfiger, Kelly Rutherford,

Busting Beauty Myths with Kelly Rutherford and Dr. Lily Talakoub

Yesterday, I headed downtown for a discussion with Dr. Lily Talakoub and actress, Kelly Rutherford as we examined some of the most popular beauty rumors in search of answers.

Kelly Rutherford was our questioner and hilarious host (looking all amazing and svelt in her Valentino dress and Louboutins) and Dr. Lily Talakoub of Mclean Dermatology Center was our myth buster.

So here we go… TRUE or FALSE?

1. Running for 15minutes with a garbage bag on will make you 5lbs thinnerFALSE.

We checked. There was a volunteer who stepped on a scale, then ran 15 min and then stepped back on the scale– she gained a pound. Myth busted!

Funny enough, I’ve heard this rumor but in the rendition I’m used to it’s garbage barrels (not bags) that shed those pounds.

Wella Professionals Launches Flagship Salon at Pipino 57 in NYC

Lara Eurdolian (me!), Rebecca Romijn

Model and actress, Rebecca Romijn and celebrity hairstylist Ric Pipino hosted the opening of Wella Professionals first North American flagship salon at Pipino 57 and the launch of Wella’s new product line in New York City.

I’ll be the first to admit that I didn’t know nearly enough about Ric Pipino when I received the invitation (aside from his Pipino salon in Nolita somewhere –which I’ve been meaning to try). The cool factor of the new salon alone and that it carries the Wella Professionals line (not to mention Ric Pipino’s celebrity clientele, runway work and unbeknownst to me he has a signature hair line, Revolution In Cut) has me so excited to go back and try both locations.

The grand opening attracted the likes of Bridget Moynahan, Kelly Rutherford (Gossip Girl), Leigh Lezark (from The Misshapes), Alison Brie (Mad Men), and Fern Mallis (the originator of New York Fashion Week!). And while everyone showed up looking fabulous –Kelly Rutherford is as effortlessly chic in person as she is on Gossip Girl (the photos don’t do her justice). And as much as I’m not into all that Hills/City stuff, I have to say Whitney Port is stunning, and the girl can dress! Meanwhile I got caught in the rain and my hair couldn’t have looked more tragic if I tried.

Ric Pipino, Kelly Rutherford
Whitney Port looking very stylish!
Kelly Rutherford, Lara Eurdolian
Leigh Lazark, Lara Eurdolian

Fun fact! I caught up with Leigh Lazark at the event who shared that she became a fan of the Wella line when she was traveling in Ukraine and was coloring her own hair. Turns out she’s