Home Tags John Frieda® Precision Foam Colour

Tag: John Frieda® Precision Foam Colour

John Frieda’s The Decision Premiere Starring Katie Holmes

Katie Holmes at The Decision Premiere

Tucked away in the basement of Lavo, John Frieda hosted a private screening for the premiere of his short film “The Decision” starring Katie Holmes. While guests got settled inside, the red carpet was buzzing with excitement and as fans gathered outside to catch a glimpse of Katie Holmes, and other high-profile guests including several of the NY Housewives, Tinsly Mortimer and Julie Benz.

First off Katie Holmes is stunning. I was at the bottom of the stairs checking my coat as she walked in all tall and lanky with this amazing white blazer and black pants on looking so tasteful and natural. Her hair in was down in loose curls and her skin was glowing.  Shortly after she was seated, Elle’s Creative director, Joe Zee gave a short speech and introduction to the film. I was expecting Holmes to say a few words, however other

What’s In Katie Holmes Bag? John Frieda Precision Foam Colour

Katie Holmes in “The Decision”

John Frieda’s Red Carpet premiere is tonight, starring Katie Holmes in the short film, “The Decision.” The film offers a first look at John Frieda® at-home hair colour range, Precision Foam Colour. With a full spectrum range of 20 shades in a foam texture, this series is the biggest launch in the history of the John Frieda brand. So why not blow it out and make a movie?

The film depicts Joan Hudson (Holmes), a distraught high-profile actress, who makes the nerve-wracking decision to leave her colourist and color her own hair! We can go ahead and predict the rest… she uses John Frieda® Precision Foam Colour and gets flawless results that would rival any salon job. And she did it all by herself –it’s probably her guilty pleasure! Or who knows, maybe there’s more to the story. Stay tuned since right after