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It Cosmetics Confidence Journey Continues

Last night was epic. Jamie Kern Lima, Co-founder and CEO of It Cosmetics took us on a confidence journey (complete with passport holder) as the brand welcomed four new products into their ever expanding Confidence collection.


Confidence in a Foundation ($32, 1 fl oz), 48 shades, 24 hours of full coverage in a velvet-matte finish. I watched as it covered acne, hyper-pigmentation and rosacea in the swope of a brush — and oh yes, I highly recommend applying with one of It Cosmetics skincare makeup brushes (brush No707 to be exact). The duo = flawless skin. It’s also filled with skincare loving ingredients like ceramides, peptides, hydrolyzed collage, hyaluronic acid and squalane and great for all skin types including sensitive skin.

Confidence in a Neck Cream ($52, 2.6oz), hits all the buzz words of elastin, collagen, hyaluronic acid, shea butter, ceramides, seaweed extract and niacin to help lift and improve firmness, elasticity and smooth skin. It’s clinically tested to reduce the look of horizontal neck lines and it comes with a face and neck citrine roller. Because citrine takes out the bad energy and puts in the good!

Confidence in a Gel Lotion ($36, 2.5 fl oz), the Hydra-Plumping Skin-Transforming Weightless Moisturizer offers 72 hours of hydration (what, what?) It’s oil-free and light weight for all of those who crave hydration but feel like moisturizers are too heavy and make their skin feel “oily”. It’s velvety smooth and wake up tired skin. And as I still can’t get over 3 days of hydration in one step.

Confidence in a Cream Rosy Tone ($48, 2oz), Surface Cell Renewal Rosy Tone Vitality Moisturizer, which translates to this moisturizer helps wake up dull, sallow skin. Whether that’s due to having mature skin, living on an airplane or you’ve been up partying all night, this moisturizer infuses some instant vitality back into skin. Enhanced with rose tone pigments it also gently exfoliates dull skin and stimulates surface cell renewal for a more youthful appearance.

With the woman of the hour, Jamie Kern Lima

Before we went through rooms of bubbles, cotton candy clouds and experienced the products in the most magical of way, Jamie Kern Lima talked about Confidence. I mean look at the visuals of this event (this was the Confidence in a Cream Rosy Tone display):

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Sephora House of Beauty Sephoria LA Trip

In a world of BeautyCon, Indie Beauty, FoundersMade, Ipsy… does the world need another beauty show? The answer is YES, if Sephora is rolling out the red carpet. Last night I got a preview of the first Sephora House of Beauty SEPHORIA beauty event which takes place this weekend at the Majestic Downtown in LA. Featuring endless stands of brands carried by Sephora gifting samples, and offering one of a kind beauty experiences and endless photo opps. And the talent!!!!!! Jen Atkin, Dr. Dennis Gross, Chrissy Teigen (for BECCA), Charlotte Tilbury, Mario Dedivanovic, aka @makeupbymario (for Laura Mercier), Dr. Murad all offering masterclasses… see full list HERE.

There’s an outdoor space featuring Glamglow, It Cosmetics, Viktor+Rolf and Gucci fragrances and the giant La Mer bottle you can go inside of (it’s insane!), then go inside the Majestic for 3 floors of brand activation and mini shops, and master classes.

They’re expecting 5,000 guests this weekend, watch the video to peek inside!

Welcome to beauty paradise, well done Sephora! Check it out at sephoria.com

I Judged Glamour’s Beauty Awards, Here’s Who Won!

glamour magazine beauty award winnersI’m so excited to announce that for the 3rd year in a row I had the pleasure of being one of the judges of the Glamour Magazine’s Beauty Awards! I was in charge of The Best New Makeup of 2018 and The Best Skin Care Products of 2018 categories and I am so honored they published so many of my quotes. As most of you know from social and my unboxings and daily Instagram stories (@prettyconnected), you know I’m always going to launch parties and trying everything! Which is why being able to judge and also share so many products I love with all of you and in this issue puts me on cloud 9! I wanted to take a moment to highlight my favorite products in each category and talk about why I love them.

Glamour Beauty Awards: The Best New Makeup of 2018

The Best Primer

Becca Backlight Priming Filter – Becca wrote the handbook on glowing skin, and this primer is chapter one. It’s water based and contains three unique Filtering Luminescent Pearls that works to blur out imperfections and has you glowing even before you put on your foundation.

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Our straps are going to Disney! We’re partnering with It Cosmetics!

Well kids, it’s been an exciting week to say the least. Since launching my line of camera/bag straps less than 7 days ago, I’m so proud to announce my first brand collaboration with It Cosmetics.

We’re doing a limited edition Pretty Connected x It Cosmetics ‘Capture It’ strap. We’ll be launching the strap at Disney with the top beauty vloggers/bloggers attaching them to the Instax Mini 9 camera for them to run around the Magic Kingdom and capture their adventure. I named this series of straps the “Jamie” after It Cosmetics founder, Jamie Kern Lima. I want all of my straps to be named after inspiring women, and Jamie is the ultimate girl boss. She’s made real change happen in the beauty industry, being the first prestige brand to use real women of all sizes and skin issues as models. Her acceptance speech for the CEW Achiever Award still gives me chills!

Outfit details: RXP dress from Bandladies showroom, Givenchy lace up boots, Neiman Marcus Barry Jewelry Crystla Lightening Bolt Hoop Earrings (on sale, $15!).

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IT Cosmetic’s CEO Seriously Inspires Us

Jamie Kern It CosmeticsI’ve talked about how much of a girl boss the CEO of It Cosmetics is before, but wow does she ever continue to impress. Jamie Kern Lima, co-founder, and CEO of the brand accepted the CEW Achiever Award, which recognizes the accomplishments of women leaders within the beauty industry. Jamie took her acceptance speech as an opportunity to call for change within the beauty industry, challenging the current images of beauty that are being put out in the world today.

 

https://www.facebook.com/itcosmetics/videos/10155724665018114/

“How will these images impact your mothers and your sisters, and how will they impact your daughters?” In closing her speech she asks, “What will you do with the power that is you?” Anyone else have a minor case of chills?!

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IT Cosmetics Launches 52 New Products at Ulta!

If you’re a major IT Cosmetics fan (like me) make sure you’re sitting down, unless of course you’ve already heard the announcement, they have launched 52 new products!

Major congrats to CEO and co-founder Jamie Kern for being an absolute girl-boss and for creating products that have helped women with their beauty problems everywhere. The brand’s mega success has landed them a well-deserved “wall” of products, separated by individual beauty concerns (Dark circles, blemishes, pores, dry skin, redness…). This oh-so-amazing wall is coming to Ulta’s across the country as well as all 52 of their new products! While there are some brand new additions to the brand, there are also some exciting new extensions to their most popular and existing product lines.

Before I dive into breaking down what’s new, I seriously need to talk about how amazing the launch party was last month. I think I had fomo re-watching my Instagram story the next day, and I was there! In all of my years of attending launches and previews, I have to say that this one takes the cake for being the most creative and engaging. Guests were transported to beauty themed amusement park, complete with foundation compact swings, a giant mascara wand slide, and mascara seesaw and SO much more. Needless to say the selfie opportunities were endless. I got to play with some of IT’s new products and I’m super excited to share them with you guys. All of the products mentioned below are available now at Ulta, Ulta.com, QVC and itcosmetics.com. Here’s what you have to look forward to:

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It Cosmetics Lands at Sephora with these Exclusives

it-cosmetics-sephora-exclusives

It’s happening! This month we no longer have to look to QVC or find a far away Ulta Cosmetics (I live in NYC, they are sparse) to buy It Cosmetics! The rockstar skincare makeup brand which is by the way amazing for sensitive and problematic skin is officially launching at Sephora and Sephora.com this month. And with it comes a handful of exclusive and new products, mostly from the Bye Bye collection that you should be on the lookout for!

it-cosmetics-bye-bye-sephora-collection

Before I give you the 411, I want to highlight that I’m loving this whole color-infused skincare ideology. It’s something I’ve been noticing more of in the beauty industry where brands are approaching makeup from a skincare angle. The three products we see this the most in from the new It Cosmetics launches is the Bye Bye Under Eye Illumination, Je Ne Sais Quoi Lip Treatment and Anti-Aging Armour SPF 50+, which I talk more about below. For anyone not familiar with It Cosmetics they work with dermatologists and plastic surgeons on their formulas and as I mentioned before are ideal for everyone from problematic to perfect skin. Meet the Sephora Exclusives:

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6 Highlights of my week: Khloe Kardashian, Jamie Kern, Saks off Fifth comes to NYC, Fiona Stiles launches at Ulta

khloe-kardashian-allergan-kybella-nyc-stong-looks-better-naked-lara-eurdolianWell it’s been an exciting week, new hair color, new stores, finally meeting Jamie Kern and it’s always a pleasure stealing a moment with Khloe Kardashian (especially when a photobooth is involved). Here are some highlights you may have seen on snapchat or Instagram:

Khloe Kardashian hosts Allergan’s “Live Chin Up” event – centered around having a positive body image, Allegran shared their latest innovation, Kybella, the first of it’s kind treatment in facial aesthetics that helps improve that double chin and “Live Chin Up”, a new movement designed to inspire a positive approach to life. Hosted by Khloe Kardashian, who recently wrote the #1 New York Times Bestseller, Strong Looks Better Naked, she moderated a panel discussion which included a doctor, photographer and user of Kybella. What’s cool about Kybella is it’s non-invasive and actually a prescription medicine used by adults to improve the appearance and profile of moderate to severe fat below the chin, also called, “double chin”. Naturally my highlight was the photobooth with Khloe which certainly had me holding my chin up high.

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Saks OFF Fifth opens in NYC featuring the first-ever Gilt In-Store Shop – Hosted by actress, Jamie Chung the opening for the new Saks OFF Fifth had a line wrapped around the corner. Now officially open to the public you can enjoy designer clothes, shoes, sunglasses and accessories at massive discounts. There is also a built in Gilt store for all you gilt.com shoppers, where you shop some of the assortment there or they can help you order online and best part is if you order from gilt.com you can return directly to the store! Visit Saks OFF 5TH at 57th and Lexington (125 East 57th Street, New York).

https://www.youtube.com/watch?v=bsdxZOsqG6U

Breakfast with Neutrogena for the launch of their “See Whats Possible” campaign – Through thousands of hours meeting with women from Dallas to Taipei, Sao Paulo to Paris, Neutrogena uncovered a universal truth – women are stepping back to examine what’s possible in their lives so they can pursue their dreams.  During the Oscars the brand launched their first global campaign featuring the commercial shown above. I’m so impressed by Neutrogena and all they are doing including teaming up with Girls Inc for this initiative to help women achieve their dreams.

neutrogena-foundation

The brand also announced Olivia Holt as the new face of Neutrogena and have so many new foundations shades and products that I’ll be doing a full review on soon!

superhero-lara

Superhero hair with Mark Townsand and Dove for the launch of their NEW Dove Regenerative Nourishment hair collection! It’s been almost a year since I chopped my hair and colored the bottoms green. I upped the ante last week when Dove had me to Salon V in NYC for a color treatment and to test out the new line. We got very creative and gave me a very dusted oil slick type color (or as I like to call it superhero hair).

dove-regenerative-shampoo-conditioner-serum-mark-townsend

The collection includes the Regenerative Nourishment Shampoo ($4.99), Conditioner ($4.99) and Serum-in-Oil ($5.99), and is formulated with red algae + Keratin NutriComplex to replenish lost nutrients and reconstruct the internal structure of hair, all while restoring smoothness and strength. My hair as super soft when leaving the salon. I’ve been religiously using the Serum Oil ever since, it’s awesome for dry ends and bleached hair. I use it on wet and dry hair (on the ends) and it soaks right into strands without any greasy after-math and helps keep my strands shiny and frizz free.

it-cosmetics-jamie-kern-ulta

Jamie Kern Lima, Founder and CEO of IT Cosmetics appearance at Ulta – On Saturday, I picked up two of my blogger gals, Lorna and Makeda and took a car to Garden City to meet Jamie Kern Lima! It Cosmetics is one of my favorite beauty brands that I’ve been using forever that I’m so excited to finally meet the woman behind the brand. By the way if you haven’t tried their new Superhero Elastic Stretch Volumizing Mascara, you’re missing out. It’s incredible!

fiona stiles makeup ulta

Fiona Stiles Beauty Launches at Ulta – Speaking of Ulta… Cast the alarm, celebrity makeup artist, Fiona Stiles much anticipated makeup line has finally arrived! I have no idea what’s good yet but the collection is priced at $12-$30 and includes 120 products in eye, lip and face categories all exclusive to Ulta.com. I tried to get the 411 at Ulta when I was in Garden City but they didn’t have the products yet.

It Cosmetics for the Launches of Superhero Mascara and Confidence in a Cream Moisturizer

it-cosmetics-top-sellers

Last Friday was epic! I spent the day indoor skydiving with It Cosmetics for the launch of their NEW Superhero Elastic Stretch Volumizing Mascara and Confidence in a Cream. If you’ve never used It Cosmetics, you’re missing out! Their CC Cream with SPF 50+ and Bye Bye Under Eye Concealer, are two of my staples and all time favorite products. As it turns out I’m not alone, as those are the two top selling products from the line. Here’s the official top 5 ranking as of now:

  1. Your Skin But Better CC Cream with SPF 50+
  2. Bye Bye Under Eye Anti-Aging Concealer
  3. Bye Bye Pores Silk HD Anti-Aging Micro Powder
  4. Brow Power Universal Eyebrow Pencil
  5. Hello Lashes Clinically Shown 5-in-1 Mascara

I have no doubt these new products, especially the Elastic Stretch Volumizing Mascara will be on this list shortly! Here’s what’s launching in February:

It Cosmetics Superhero Elastic Stretch Volumizing Mascara

it-cosmetics-superhero-mascara-review

I have a confession. I’m one of small minority of folks that isn’t obsessed with their Hello Lashes mascara (although as you’ve seen above, it’s one of their top five selling products). On the other hand, I’m completely in love with their NEW Superhero Elastic Stretch Volumizing Mascara and selfishly

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The Perfect Stocking Stuffers Under $35

best-holiday-stocking-stuffers

There’s nothing quite like a little beauty surprise in your stocking and this holiday here are some full-proof stocking stuffer ideas all under $30. They also make for a great secret santa gift!

1. Burt’s Bees Fruitmix Beeswax Bounty ($5) – Perfect for that kiss under the mistletoe, Burt’s Bees Fruitmix Beeswax Bounty contains 4 tubes of original Beeswax Lip Balm. Their compact size is the perfect fit for not only stocking stuffing but also holiday clutches.

2. Fresh Lip Treatment (Fig Pictured, $22.50) – The Fresh Lip Treatment does double duty: soothes chapped winter lips while leaving a pearlescent wine tint, offering sheer coverage or buildable color. Holiday parties here you come!

3. Tarte Dressed to the Nines Lipsurgence Lip Creme Gift Set ($34/$126 Value) – This Tarte Dressed to the Nines Lipsurgence Lip Creme Gift Set is a great value containing nine shades of Tarte Lipsurgence Lip Cremes in a variety of shades. Perfectly packed in three sets of three lippies, you can break the gift apart to create three gifts or pucker up and try every shade out.

4. Lorac Matte Pro Mini Palette ($25/$45 value)- Created by celebrity makeup artist Carol Shaw, this PRO artistry palette is packed with 8 shadows in all the Lorac matte shades. The shadows are ultra-pigmented to perform wet or dry so they can be used to shade, shadow, line and definethat holiday sparkle in that woman in your life’s eye.

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