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G-Shock Celebrates 30 years with Eminem, James Marsden, Jessica Stam and Brook Lopez

G-Shock

Last week, the world gathered once again to witness the unveiling of G-Shock’s newest innovations—the ultimate celebration capping a year of honoring G-Shock’s 30th anniversary. This year’s newest styles brought actors, models, athletes, and musicians alike to the stage to present the notable new designs: James Marsden, Jessica Stam, Team G-Shock snowboarder Louie Vito, and Brook Lopez, just to name a few.

Included in the assortment of styles was the unveiling of the lightning yellow Master of G Frogman watch which is an exclusive 30th Anniversary model, commemorating the 1992 original bright-yellow G-Shock.Frogman GD-X6930E-9_JR_D

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G-Shock Shocks the World at 30th Anniversary Bash

I recently peaked into the world Casio G-Shock as the brand celebrated it’s 30th anniversary kick-off event at the Manhattan Center.  Casio has a lot to celebrate in the upcoming months, with innovative and impressive watches being launched throughout the year – several in collaboration with professional athletes and artists (any Eminem fans out there?).

The press conference started with a history of the G-Shock brand, included a demonstration of G-Shock’s toughness by being launched against a metal wall, and concluded with an exciting roster of watches that the world can expect to see coming soon. “Absolute toughness” was what the engineers of Casio set out to achieve, and they certainly did not fail at creating an indestructible watch and indestructible brand. Features like

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