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Join me Live TONIGHT from the red carpet with COVERGIRL + InTouch Weekly

Lara Eurdolian, Covergirl

As some of you may have seen by now, continuing COVERGIRL’s ultimate COVERage of the VMAs, I’m partnering with the brand tonight as their official red carpet corespondent for InTouch Weekly’s post-VMA, Icons+Idols after party! I’ll be chatting up the celebs live from my social handles @prettyconnect (on twitter and instagram), capturing all of the post-show #covermoments.

Join me throughout the day as I get glammed up with COVERGIRL with stops at DreamDry to get my hair done; a visit to Miss Pop Nails studio for some rockstar nail art featuring COVERGIRLS new Glosstinis! Followed by a stop to Life&Style’s beauty lounge to get my makeup done.

Official red carpet coverage starts at 11pm so be sure to follow me @prettyconnected and @covergirl and join the conversation using the hashtag #COVERMOMENT

Lara Eurdolian, Covergirl

Are you having a #covermoment? We want to know! COVERGIRL and MTV have launched covermoment.com, a site dedicated to fans capturing their cover moments! A #covermoment is the moment a woman feels her most beautiful and empowered and wants to share it with the world. Whether it’s a selfie or a group shot with friends, these are the moments in your life that you feel your most confident, independent, authentic self. To be featured on the site (covermoment.com) just use the hashtag #covermoment when you post pictures on instagram or twitter. The #covermoment tool pulls images using that hashtag from across the globe, bringing together celebrities, artists, and users all in one place.

Ciara Rocks MTV’s Pre-VMA Bash Sponsored by COVERGIRL

Ciara at Williamsburg Music Hall

Last night at the pre-pre VMA’s “Easy Breezy Brooklyn” event, MTV and Becky G hosted an exclusive evening featuring a live performance by Ciara, with NERVO spinning two sets. Sponsored by COVERGIRL, I was invited by the makeup brand and treated to the VIP section where I got a sneak peek of Ciara before the performer went on stage (she looked

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Get the Look: Miami Fashion Week Swim with COVERGIRL

The great part about following Miami Fashion Week for Swim is even though we’re talking about collections launching in 2014, the beauty looks are both achievable and relevant now. No surprise the big trend from Mara Hoffman to VIX Paula Hermanny to all over the runway was bronzed, luminous, pretty skin with eyes that are anything from dramatic and smokey to just a simple black pencil with light shimmer opposite big lashes and a nude lip. Then for the cheeks we’re seeing either a more white highlighted shimmer or a warmer tone blush to make cheek bones pop.

COVERGIRL recently launched a whole slew of new products including their Flamed Out collection which includes a high volume Flamed Out Mascara, that offers full impact, high volume lashes (there’s also a water-resistant version available),  Shadow Pencils, which are great alone as a liner or can be blended to highlight, brighten, add a pop of color as a shadow, and the Shadow Pots which easily blend and are offered in a full range of 12 different powder shades that glitter and sparkly for a pretty highlighted effect.

Lara Eurdolian, COVERGIRL

Working with COVERGIRL and the GLAM Network to recreate one of the popular trends, I opted for a very wearable day look really bringing out the sun kissed, glowing skin which I think never goes out of style opposite a highlighted cheek bone and softer lip.

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Don’t be Fooled! Top Makeup Artists Bust Myths (no joke)

Happy April Fools Day! In honor of this day of trickery we’re attempting to help women stay on their toes and not be fooled when it comes to some beauty principles. So we’ve tapped some of our favorite beauty experts: Aussie Celebrity Stylist Sarah Potempa, Celebrity Makeup Artist Amy Nadine, Clairol Principal Scientist Lesley Bride, Secret Senior Scientist Dr. Susan Biehle-Hulette, Olay Principal Scientist Mary Johnson and COVERGIRL Principal Scientist Dr. Sarah Vickery to share there beauty truths and tips.

April Fools Day Beauty Myths_HR (1)

Kmart returns to NYFW to solve your #fashionweekproblems and partners with Chrissie Miller of Sophomore

Chrissie Miller modeling her Kmart design

Kmart has become quite the fashionista! You may remember from last years New York Fashion Week seasons, Kmart developed a concierge program where elite fashion week goers could tweet them @kmartfashion, with their #fashionweekproblems (using that hashtag) and promptly be delivered a care package of solutions. We’re talking mascara, chapstick, tights, hair elastics, Dr. Scholls flats! In the name of fashion emergencies, if there was a problem, Kmart had the solution! And did I mention it was free? And, yes considering how accident prone I am (or just plain forgetful), I took full advantage of their services.

Good news fellow fashion week friends, next week Kmart’s concierge service returns for New York Fashion Week! And they have partnered with SOPHOMORE designer, Chrissie Miller to design a limited edition shirt that will be worn by the Kmart representative delivering your goodies. And although the shirt is not for sale, it will be offered as a gift with purchase (while supplies last) at SOPHOMORE’s 143 Ludlow Street, location. I was lucky enough to snag a tee at the shirts unveiling event and peaked some of this years menu offerings for the concierge program; which included Emergen-C, Colgate Wisps, COVERGIRL mascara, FIGI water, Coconut water, elastics, bobby pins, chapstick and more.

Note to self: Don’t forget to tweet my #fashionweekproblems to @kmartfashion.

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