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Are you an ACTIVE NATURAL? PC Partners with AVEENO to award $10K Grants

If you happened to pick up the new May issue of Elle Magazine, flip to page 130!!

Weeee! I'm in an AVEENO advertorial in ELLE!

Yup, that’s me! I’m thrilled to be partnering with AVEENO and so honored to serve as an an ambassador for their BE AN ACTIVE NATURAL campaign!

For AVEENO, being an ACTIVE NATURAL is at the core of the brand’s values and something they are committed to in both their products and as a lifestyle. As ingredients ACTIVE NATURALS care for your skin and hair to make a healthier and more beautiful difference. As people, ACTIVE NATURALS care for their communities to also make a real difference. For me, getting to partner with one of the most reputable skin care brands is exciting enough, but to do so for a campaign that’s focused around making a difference… I’m elated!

*Deep breathe* Aveeno called me a HERO

So, in celebration of my fellow ACTIVE NATURALS across the country, AVEENO is awarding eight grants in the amount of $10,000!!! To enter, visit AVEENO’s Facebook page and tell them what you’re doing to enrich, engage, and encourage a beautiful change in your community. Apply now at Facebook.com/Aveeno.

If you visit the “HEROES” tab on their Facebook page you can learn more about my fellow ambassadors and how we strive to be ACTIVE NATURALS. Or you can watch my video they posted below. I am so flattered to have been chosen by AVEENO and to be acknowledged as an ACTIVE NATURAL. It’s such a honor to have the opportunity to couple both of my passions and hopefully inspire some of you to make a difference as well as spread the word about this wonderful campaign.

{What makes me an ACTIVE NATURAL}

http://www.youtube.com/watch?feature=player_embedded&v=-1VtXb7cD4A

I’m lucky to have grown up with a philanthropic mother who always taught me the importance of volunteering and giving back. And in addition to using my website to promote brands, like AVEENO striving to make a difference, I mentor with the non-profit organization, STOKED, that serves to promote personal development, academic achievement, and healthy living to under-served youth through action sports (snowboarding, skateboarding and surfing) and community service programs.

If you’re an ACTIVE NATURAL or know someone who is, APPLY!

**Style moment (all about scarves): In the AVEENO ad I am wearing an Express scarf, in the picture where I’m holding the magazine, I’m in the Lolly Gauze Fringe Scarf and in the video I’m wearing a mark. scarf.

Amazing Chops: Patrick Melville Salon Giveaway!

Under any other circumstances, if I was going to have my haircut by someone as experienced and sought after as celebrity stylist and co-owner of his namesake salon, Patrick Melville, I would probably spend half my morning styling it just to feel qualified enough to be in his presence and call myself a beauty blogger.  It goes along the same principle of those who clean their apartment before the cleaning person arrives.

Fortunately thanks to being an Aveeno ambassador, I’ve had the pleasure of meeting Patrick on a several occasions (he consults on their haircare line). There’s something so welcoming and laid back about his personality that I felt completely comfortable (although slightly embarrassed) to refrain from putting my best hair forward, and checked my vanity at the door. In fact, I wanted it to be completely natural — product free — down to the last flyaway and split end so he could assess the best way to cut it, and advice me on how to maintain it.

The good news was, Patrick validated that there’s no reason for me to stray from my natural black color or abandon my long locks. Alas, I am not meant for short hair. However my dry ends needed to go, and my layers were in desperate need of fixing — I’m still recovering from a bad haircut I received in Portland last year (I knew I shouldn’t have trusted a hair salon that serves beer in the waiting room). And despite being capable of remarkable shine when my hair is healthy and happy, it gets desperately dry, especially on the ends and during the winter months.

Patrick used Kerastase Elixir in my hair to help restore some hydration and recommended I add an oil or comparable product to my hair regime. He also insisted I leave a little leave-in conditioner on the tips of my hair for added moisture, and to help keep the ends healthy.

Skimming only a few inches off the length, Patrick Edward Scissorhanded his way into giving my hair more texture and evened out my layers. By the time he was through, my hair was so much healthier and unbelievably soft and shiny!

When I left the salon, I looked like I was walking off the set of a hair commercial; which I was grateful for considering it lasted 3 days and I had a calendar full of press events to attend. Not having to worry about my hair was the biggest time-saver, not to mention I’ve never received so many compliments on my hair by some of NYC’s top bloggers.  Instant ego-boost, vanity in check!

ENTER TO WIN THE GREAT MAKEUNDER: Are you or someone you know, in need of a change?  If so, nominate them (or yourself!) for a chance to win a cut and color ($260 value) from Patrick Melville Salon! Tell the salon in 250 words or less why you or your nominee deserves to win by February 10th, using one of these methods:

The winner must be available during the week of February 13-17th to come in for their cut and color. For more details on this giveaway, visit the Patrick Melville Salon & Spa blog: RinseReadRepeat.com. Good luck!

Patrick Melville for AVEENO: Win Nourish+ Shampoo & Conditioner

Quality hair time with Patrick Melville!

I’ve been a huge fan of the Patrick Melville Salon for some time now. I used to frequent the salon when I worked in Rockefeller Center and exercised at The Sports Club LA (where the salon is located in NYC).  Although in all my visits (and they are literally responsible for some of my best blow-outs and manicures), I’ve never had the pleasure of meeting Patrick himself until Fashion Week.

Aside from running his successful salon and being one of the most sought after celebrity hair stylists, Patrick is also a consultant for AVEENO’s hair care lines. And as a major perk of being an AVEENO Ambassador (yay for me!), I was offered some one on one time with the hair guru and a blow-out. We talked about AVEENO and his role with the new NOURISH+ collection which has been receiving so much praise in what feels like a never expanding line of shampoos and conditioners with the recent addition of NOURISH+ Volumize and NOURISH+ Revitalize.  Patrick consults on everything from the formulation to the smell and considering they are all clinically proven help repair damaged hair within 3 washes (and add strength, softness and shine!) and carry a price tag of $6.99, I’d say that’s pretty incredible.

Win it! Leave a comment...

And I can vouch for it! After one use and Patrick’s generous offer of cleaning up my ends, my hair looked amazing! I walked in with a frizzy, unkempt disaster and walked out with beautiful, shiny and healthy hair. If I could bottle Patrick I would, until then I’m content with the Aveeno Nourish+ collection. Patrick is so lovely, talented and incredibly knowledgeable and approachable, it was truly an honor.

WIN IT! I’m giving away NOURISH+ Revitalize or NOURISH+ Volumize Shampoo and Conditioner (winners choice) to TWO lucky winners on my blog.

To enter leave a comment! Tell me anything about your hair to enter… like why you’d like to win, or your favorite hair trick is. Any (non-spam, happy) comment automatically enters you into the drawing.

An extra entry will be given if you are a fan of Pretty Connected on Facebook as well as if you follow me on twitter and tweet the giveaway using @PrettyConnected. For instance tweeting: “RT & Follow @prettyconnected to win AVEENO Nourish Shampoo & Conditioner. Additional chances to win & details @ http://bit.ly/oDWeZo #win”

Official Rules:

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All Aboard the AVEENO Truck

Don't forget to SPF!

AVEENO is teaming up with the Skin Cancer Foundation for the annual “Road to Healthy Skin Tour”. This month they will be cruising through New York, New Jersey, Massachusetts, Rhode Island, Connecticut, Pennsylvania, Ohio and Michigan in a 38-foot customized RV, offering FREE skin cancer screenings and the latest skin cancer information to the public. AVEENO® sunscreen samples, coupons and complimentary copies of Fitness magazine will also be distributed.

For more information, schedule and times please visit www.SkinCancer.org/Tour.

 

Lara’s Latest Skincare Obsessions

Woowzer! There are some great new skincare products on the market. I’m constantly amazed by all of the new technology and natural resources brands are discovering (and testing!) to keep our skin looking vibrant and youthful. Here’s what I’m currently obsessing over!

1. KORRES Quercetin & Oak Antiageing Antiwrinkle Eye Cream – $42

An instant-lift eye cream that is clinically proven to fights wrinkles, increase elasticity, and reduce puffiness and dark circles. I feel much more awake after application and love the texture and feel –it soaks right into my skin! Plus it’s rich in antioxidants and free of parabens and sulfates.

2. Kiehl’s Rosa Arctica Youth Regenerating Cream – $60

This hydrating cream is formulated with a rare “Resurrection Flower” which re-awakens cellular activity and reduces lines and wrinkles while improving firmness. At first I didn’t understand what all the hype was all about, the unusual texture (it’s a little waxy) through me off. Then I got a tip to rub the product in between my finger prior to patting it only skin and now I’m loving the absorption and results.

3. La Mer The Regenerating Serum – $250

This anti-aging, lightweight elixir harnesses skins natural production of collagen, elastin and reduces the appearance of pores, lines and wrinkles. It smells divine, quickly absorbs onto skin and is not the least bit tacky. My skin

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AVEENO Wants You To Take Steps For The Planet

Walking through the Aveeno Forest in Times Square

With Earth Day right around the corner (April 22nd), AVEENO kicked off the month with an ACTIVE NATURALS Forest in New York’s Times Square to launch their BE AN ACTIVE NATURAL campaign. While I’ve been to many pop-up shops, this is definitely my first pop-up forest and most enjoyable (and natural) walk through Times Square!

The forest was part of the AVEENO BE AN ACTIVE NATURAL™ program, which is in an initiative to help raise awareness for healthy living and environmental sustainability. The program, encourages consumers to make small changes in their daily lives and they are rewarding everyone who joins them on FACEBOOK (www.facebook.com/aveeno), and makes a pledge towards a healthier planet. By doing so, you will earn points that

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RecycleBank & AVEENO Brand Ambassador

My new badge!

You may have noticed some recent updates on my site, one of which is my fancy new AVEENO/Recyclebank partnership badge.  Well I have some exciting news, I’ve been asked to be a RecycleBank and AVEENO Ambassador!!! I’m one of 25 hand picked bloggers to receive this honor and as a result I’ll have access to products, events, and the inside scoop on both these great companies to share with you.

Part of my Ambassador perks (I love saying that!) was an all-expense paid trip to LA to cover this year’s Independent Spirit Awards. Unfortunately, I had a wedding that day (I REALLY love the bride), so I had to turn it down. Fortunately, I was still accepted into the program and as of this week had my first orientation.

If you’re not familiar with RecycleBank, you should check them out. They are all about motivating people to take actions that have a positive environmental influence by offering rewards for individuals making greener choices.

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