1. After much anticipation (and hype) Elizabeth Arden’s SUPERSTART Skin Renewal Booster launched this week. The breakthrough product is designed to boosts skin’s ability to renew itself and enhance every product you put on over it. The texture is amazing. It’s super light weight and absorbs in seconds into skin.
This past Friday Kiehl’s president, Chris Salgardo, and other celebrity motorcyclists set out on a 1,800 mile journey to raise awareness for amfAR, The Foundation for AIDS Research. The third annual Kiehl’s LifeRide for amfAR is a 10 day adventure starting in Miami and working its way up to Washington, DC, with 8 celebratory stops along the way.
The remaining dates and times of the celebration stops are listed below. If you’re nearby, come out and speak with the riders to learn more about amfAR and support them on their journey!
July 20th: Kiehl’s Georgetown store, Washington, D.C – 6pm – 8pm
July 21st: Stop 1: EagleRider store, Fall’s Church, VA – 9:30 am-10:30 am
Stop 2: Kiehl’s at Tysons Corner Center, McLean, VA – 11am –12pm
As part of the LIfeRide initiative Kiehl’s is launching a social media campaign as well as a Limited Edition Active Lifestyle Essentials Kit, with proceeds form the sale benefitting amfAr. In total Kiehl’s hopes to raise $115,000 via events, social media, and the sale from the set.
Get involved! Visit any Kiehl’s free-standing store on the day of the events and Kiehl’s will donate $5 to amfAR. If you’re not able to make it to the store, don’t fret – become a part of their social media campaign by simply hitting the “Like” icon on the Kiehl’s Facebook page. Kiehl’s will donate $1 for each new fan!
You can also purchase the Limited Edition Active Lifestyle Essentials Kit which includes Kiehl’s new Eucalyptus Lip Relief (available only in this kit), full-size bottles of Cross-Terrain All-In-One Refueling Wash, Ultra Facial Cream, Cross-Terrain UV Face Protector SPF 50, Facial Fuel Eye De-Puffer, and deluxe samples of Creme de Corps, Ultimate Strength Hand Salve, and Midnight Recovery Concentrate. The kit retails for $74 and 100% of the proceeds will go to benefit amfAR!
I would like to recognize Kiehl’s and M*A*C for their contribution to AIDS research today, on World AIDS Day.
KIEHL’S LIMITED EDITION HAND CARE FOR A CURE
In proud support of World AIDS Day, Kiehl’s is launching a Limited Edition Hand Care for a Cure today with 100% of the net profits to benefit amfAR. With new packaging for a limited release of their signature Ultimate Strength Hand Salve, it features a unique design of the symbolic red ribbon – worn internationally to increase public awareness of AIDS. Created out of red hand prints, this visual displays the many hands that AIDS has affected, as well as the many hands working together to find a cure. This heavy-duty moisture treatment is a thick, rich formula offering all-day care and protection to hands. Featuring a blend of select ingredients that allows skin draw and absorb water from the air, this hand salve forms a protective barrier against moisture loss.
Limited Edition Hand Care for a Cure Suggested Retail Price: 2.5 fl. oz / $12.50, available on http://www.kiehls.com
About amfAR [from amfAR.com]:
Founded in 1985, amfAR is dedicated to ending the global AIDS epidemic through innovative research and has invested nearly $300 million in its mission and has awarded grants to more than 2,000 research teams worldwide. For additional information on amfAR, visit www.amfAR.org
M∙A∙C ‘S MIRACLES HAPPEN VIVA GLAM LIP KIT
As part of M∙A∙C’s continued commitment to AIDS research, they are donating every cent of the purchase of their Miracles Happen Viva Glam Lip Kit to the M∙A∙C AIDS Fund. This compact features lip trio Viva Glam V and VI Lipsticks, and Viva Glam V Lip Gloss. The set is part of their holiday collection, and truly is the gift that keeps on giving.
Miracles Happen Viva Glam Lip Kit Suggested Retail Price: $22.50, available on www.maccosmetics.com
About M∙A∙C AIDS Fund:
Established in 1994 by M·A·C Cosmetics, the M·A·C AIDS Fund supports men, women and children affected by HIV/AIDS globally. Introducing its first