Roxy Summer 2012 Collection: Let the Sea Set You Free Contest

What’s more fun then getting a Roxy bathing suit? Getting one to decorate one! At the recent Roxy Summer 2012 preview, my fellow bloggers put our DIY skills to the test and pimped out some bathing suits. I went for some fancy stitching, coupled with a whole lot of shells on the bottom. Provided my new pink bikini will probably self-destruct in the washing machine, I’m still quite proud of myself!

In between stitching my new suit, I perused the room draped in the Roxy Summer 2012 Collection. It doesn’t matter the temperature outside, there’s nothing that puts me more in the mood for Summer, then Roxy. Board shorts, rompers, beach cover ups… the collection makes me want to move to beach and never look back. Although I’m past the stage in my life where I could ever pull off tie-dye or more of the hippyish styles.

{My new customized pink Roxy original}

The collection is themed ‘Let the Sea Set You Free’, and to celebrate Roxy is launching a global social media campaign and competition to win a  life-changing adventure which includes a trip to France for the Roxy Pro surf competition, the opportunity to learn to surf and additional prizes including a mystery trip! Girls over the age of 18 can enter by submitting videos, photos and essays that creatively demonstrate why they embody the ROXY spirit on the “Let the Sea Set You Free” contest site, www.roxy.com/seaforyourself to enter.

http://www.youtube.com/watch?v=YGEhIbUqHFE&feature=youtu.be

{Inside the Summer 2012 Roxy Launch Event}

{Kind of obsessing over the iPhone covers}

More images from the ROXY Summer 2012 Look Book:

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Bloomingdale’s celebrates Hugo Boss with Artists, Jeff Koons, Mia Moretti & Caitlin Moe

Check out my Jeff Koons original!

Last night, was a big day for Hugo Boss (and me)! As some of you saw the invite (I posted earlier this week), Sunham Home Fashions was celebrating the launch of the new BOSS Home bedding collection at Bloomingdale’s. Hosted on the 7th floor, guests had the opportunity to shop the collection and enjoy a musical performances by Mia Moretti & Caitlin Moe. I’ve seen those girls do their violin/DJ set probably 15 times in the past year and it never gets old! BOSS Home will be exclusive to Bloomingdale’s for the next 3 months, so go check them out!

I stopped by with Lorna from The Fabulous Report and we met up with the super fun Fashion Indie team to check out the collection; then headed down to the 3rd floor, where Hugo Boss continued the party with the launch of the new BOSS Black women’s shop. If upstairs was all about the jams, downstairs was all about art, with a special appearance by renowned artist, Jeff Koons! Apparently Koons is a big fan of the brand and to mark the new opening, he designed a limited edition shopping bag for Hugo Boss. And guess what? Jeff Koons drew me an original drawing (in front of me) on the bag! It was kind of the best ever!

Jeff Koons drawing me a pic!

I’m freaking out that I have a Jeff Koon’s original, complete with my name on it and his autograph! This bag is totally getting framed. Side note: Samantha, Editor-In-Chic of FashionIndie had this awesome Samsung Galaxy Note phone and was able to pimp out photo with comments after she took the shot (as seen above with her fancy penmanship)! Wish my iPhone could do that.

{HOME Collection}

{Mia Moretti & Caitlin Moe Performing}

{BOSS Black women’s shop (Bloomingdale’s 3rd floor)}

Epic evening.

Makeovers with Illamasqua

Since making a splash state side with an exclusive partnership with Sephora; the UK beauty line Illamasqua, known for it’s dramatic looks and subversive inspiration, offers a wide variety of unique shades, professional finishes, and versatile application options.  After posting about the nail varnish, and loving it last month– I was excited to play with the rest of the color line.  Lucky for me the team was invited to meet with product development head David Horne and learn about the line, complete with make-up application.

Makeup artist, Kim Anderson took the lead and gave me a natural,  daytime shimmery look, focusing on my eyes for extra emphasis.

Me, Illamasqua Make-Up Artist Kim Anderson, and Lara

After using Satin Primer on my face and applying Rich Liquid Foundation, Kim went to work on my eyes using a mix of Powder Eye Shadow in Fatal and Cream Pigment Eye Shadow in Mould to create a look that was intense in color but muted in tone and finish. After succeeding in making my eyes intensely green by using a shadow with purple in it, she highlighted my cheeks with Cream Blusher in Rude (the brands top seller).

Sharing a few tricks of the trade (that I will be using from now on) she rubbed the heel of her hand in the cream blush and applied it to my cheeks, she then blended it with the opposite side of her hand creating a perfectly symmetrical look. I really like the Rude blush shade as it’s so versatile and works on so many different skin

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Spreading the GOODNESS! Win The Daily/GOODNESS Gift Bag ($225 value)

Elettra with the gift bag. Photo credit: Abe Shaw

Recently, I posted about the exciting GOODNESS pop-up restaurant I was apart of during New York Fashion Week.  Founded by Supermodel/environmentalist, Elettra Wiedemann and presented by The Daily Front Row and CIRCA, GOODNESS is a full service pop-up restaurant that provides fresh, healthy and delicious food to the fashion community, while showcasing regionally sourced seasonal cuisine created by local culinary talent. This season the chef line-up included Mario Batali, Alain Allegretti, Leo Forneas and Julian Medina and GOODNESS earned the CFDA’s Health Initiative Stamp of Approval.

In addition to launching the pop-up restuarant, GOODNESS also hosted the GOODNESS Lounge by Renaissance Hotels, offering guests a comfortable “living room” atmosphere for reporters, models and editors to relax and recharge. And for guests in attendance there was a an amazing gift bag which we’re giving away to some lucky readers!

Now for the fun part… WIN THE GOODNESS GIFT BAG ($225+ value)! 

GOODNESS Gift Bag! Photo Credit: Abe Shaw

Here’s what’s in the bag:

HOW TO ENTER:

We’re giving away three GOODNESS gift bags, one on this blog and two others on twitter! There are two ways to enter:

1. Leave a comment under this post and tell me what word(s) comes to mind when you think of “Goodness”. Any (non-spam, happy) comment automatically enters you into the drawing.

2. To enter on twitter, follow @GOODNESSpopup and @DailyFrontRow and tell us what word(s) comes to mind when you think of “Goodness” using the hashtag #WinGoodness. Or tweet the following message to be automatically entered, “Fill in the blank: @GOODNESSpopup @DailyFrontRow when I think of Goodness I think of ____  http://ow.ly/9mwh2 #WinGoodness“.

Two lucky winners that entered on twitter will be chosen at random when @GOODNESSpopup reaches 800 followers.

GOOD LUCK!

Official Rules:

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