Touring EFFY Jewelry

IMG_4894Located in the heart of the diamond district on 46th street in NYC, I had the pleasure of joining Lucky Magazine for a private tour of the House of EFFY.

Founded in 1979 by Effy Hematian, EFFY jewelry has become infamous for his pave work and use of color — something that was rarely done precious and semiprecious jewelry back in the 70s. The company is still family run, with Mr. Effy at the helm alongside his three sons who work with him.

When I entered the EFFY offices, I was immersed in a room of treasures. The showroom is filled with diamonds, sapphires, ruby’s, emeralds and semi-precious stones (yes, I was in heaven).

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Mr. Effy’s love of panthers immediately shined through not just in his Signature Collection (which were some of my favorite pieces) but throughout the office in it’s decor — his collection of panther pictures is something to be envious of. Then in walked Mr. Effy himself, sporting a custom panther lapel and the signature Hermes belt with a panther molded to the H buckle — last I checked Hermes didn’t offer a panther style (he had it added).  He’s a man after my own heart. I asked Mr. Effy what the fascination with panthers were and he answered point blank, “strength, power, and beauty.” Perfect answer.

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B Seen in Bloomingdale’s. Here’s how!

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If you’re an aspiring women’s fashion designer here’s your chance to B SEEN by Bloomingdale’s. The department store is picking up to five new designers to showcase in their SoHo store during fashion week. On Friday, January 11th

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Gap to purchase luxury retailer Intermix

Screen Shot 2013-01-04 at 9.14.24 AMLooks like Gap Inc. is entering the luxury market! The clothing retailer, which owns Gap, Banana Republic, Old Navy, Piperlime and Athleta is purchasing multi-brand retailer Intermix Inc. for $130 million.

Intermix doesn’t produce its own clothes and has 32 boutiques across the U.S. and Canada. But the chain has relationships with designers, including Herve Leger, Fendi, Yves Saint Laurent,

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