Sephora House of Beauty Sephoria LA Trip

In a world of BeautyCon, Indie Beauty, FoundersMade, Ipsy… does the world need another beauty show? The answer is YES, if Sephora is rolling out the red carpet. Last night I got a preview of the first Sephora House of Beauty SEPHORIA beauty event which takes place this weekend at the Majestic Downtown in LA. Featuring endless stands of brands carried by Sephora gifting samples, and offering one of a kind beauty experiences and endless photo opps. And the talent!!!!!! Jen Atkin, Dr. Dennis Gross, Chrissy Teigen (for BECCA), Charlotte Tilbury, Mario Dedivanovic, aka @makeupbymario (for Laura Mercier), Dr. Murad all offering masterclasses… see full list HERE.

There’s an outdoor space featuring Glamglow, It Cosmetics, Viktor+Rolf and Gucci fragrances and the giant La Mer bottle you can go inside of (it’s insane!), then go inside the Majestic for 3 floors of brand activation and mini shops, and master classes.

They’re expecting 5,000 guests this weekend, watch the video to peek inside!

Welcome to beauty paradise, well done Sephora! Check it out at sephoria.com

Elizabeth Hurley + Estee Lauder Companies #TimeToEndBreastCancer Campaign

Earlier this month I kicked of Breast Cancer Awareness month with Elizabeth Hurley and Estee Lauder Companies, who done so much incredible work and fundraising over the decades. Interesting fact: Evelyn Lauder co-founded the pink ribbon campaign for breast cancer in 1992, now whenever I put on a pink ribbon, I’ll think of her and her legacy.

GET INVOLVED: For every post with the hashtags #TimeToEndBreastCancer and #elcdonates, Estée Lauder is donating $25 to cancer research. To date they have raised $76 million dollars since the start of Eveyln’s bca campaign 26 years ago. Every 19 seconds someone is diagnosed with breast cancer.

Learn more at elcompanies.com/our-commitments/the-breast-cancer-campaign

 

Space.NK Beauty Edit

Anyone else get super excited when it’s the Space.NK beauty edit time of year? Same. I love a good travel size and this is one of my favorite beauty gifting programs and a great opportunity to try and discover new and top selling products. This season the edit features 19 bestselling beauty favorites (valued at over $280), and photoed above from much-loved brands including Dr. Dennis Gross, Marula, Christophe Robin, Ouai, Eve Lom, Sunday Riley and more.

Just enter code ESSENTIALS18 when you spend $175 or more while supples last.

Shop and see the full list of what’s in the edit at spacenk.com

YouCam x Pretty Connected Beauty Donation Drive

Since co-founding Share Your Beauty, we’ve done events, and spearheaded countless donation efforts to sustainably get new beauty products donated to women’s and homeless shelters in the NYC/Westchester Tri-State area. For National Lipstick Day though, we had some truly special help from our friend at YouCam who instead of sending out mailers of product to editors, sent postage so they could mail in any extra lipsticks they had in the office. While their beauty app lets us try new looks and feel beautiful virtually, their efforts helped women in crisis in real life. We had an amazing response of over 250 lipsticks sent in! For this donation we partnered with the Hoboken Family Alliance who gave us dozens of bright, bold smiles for some very appreciative women in tough times. I can’t think of a better gift!

You can read all about it HERE. Thank you to our friends at Vogue, Bustle, Elite Daily, Fashionista, Real Simple, Health, New Beauty, Popsugar, Seventeen, The Coveteur, The Cut, Life & Style, Total Beauty, and Hello Giggles for your donations and especially to YouCam + Lindsay Colameo for your friendship and support.

To get involved and donate your beauty products (we take full and sample size, just make sure they are new), head to https://prettyconnected.com/share-your-beauty-donation-program/