How to Organize Your Beauty Closet – Expert Tips from my Elle Decor and Spotlyte Features

My best organization hack: Ikea Alex organizers (the wide and skinny ones)

Spring cleaning is here and I’m also currently moving offices so I’ve been decluttering, donating and reorganizing my beauty closet like a mad woman. I had two amazing features this month, one with Elle Decor, the other with Spotlyte all focused around tips for storing/organizing your beauty products. I was also featured in an awesome article in Self last year that goes super in depth with their recommendations.

In the 10+ years of blogging and 15 years in the beauty industry, I’ve literally tried it all. And for me the Ikea Alex Drawers — both sizes, ALEX™ Drawer ($89) and ALEX Drawer Unit ($129) are the holy grail. For the latter I remove the casters and I stacked two on top of each other.

Most of the suggestions I read in these articles by other contributors are good for smaller beauty stashes (I definitely recommend reading them all for inspiration) but I’m highlighting a few that inspired me from each article. Check them out below but between all of these articles you should have what you need to get organized!

Elle Decor 7 Brilliant Ways to Organize and Store Your Makeup

Highlights: Mugs and candles to hold brushes (I do this too) and it’s a common hack but definitely noteworthy.

Acrylic Organizers in Drawers, amazon to container store have a lot of options but containers for inside your shelves is so necessary.

Spotlyte Tips For Spring Cleaning Your Beauty Stash — Straight from Editors and Influencers.

Highlights: Whitewashed Wooden Storage Bins with Handles ($12.99). You definitely need some type of box to put your products on a shelf, and I like the aesthetic of this suggestion by Andrew Fitzsimons, Celebrity Hairstylist.

The Clear Stackable Large Shoe Drawers (on sale $9.74 each) from The Container Store, another winner for when you need to see through your stash. A lot of the acrylic organizers are cute but not practical if you have a large stash I found this one to be genius and affordable. Awesome recommendation by Christen Dominique, Founder of Dominique Cosmetics

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Brand spotlight: Aveda

Photo credt: Glamazon Photos

Part of why I started this ‘Instead of’ movement (@insteadofmovement) was to share tips on how to live a more sustainable life but in an approachable, fashionable, way. And also inspire brands to recognize they have choices when it comes to how they package their products and how they run their companies. For me Aveda embodies everything we’re all about. Efficacious products, mindful packaging, giving back… and frankly they’re cool.

Aveda partnered with Fashion Institute of Technology for their 13th Annual Sustainable Business and Design Conference + gala

Started in 1978 by one of my personal heroes and complete visionary Horst Rechelbacher with the vision to bring beauty professionals botanical products that would be good for them, their guests, and the Earth and its communities.

Antoinette Beenders, Global Creative Director of Aveda (2 min and 40 seconds in) and others share how they make a difference.

Aveda cares for the world we live in and sets an example for environmental leadership and responsibility. Antoinette Beenders, Aveda’s Global Creative Director participated in our first ever ‘Instead of’ video shown above and shared some of Aveda’s initiatives including their annual ‘Trashion Show.’

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Wander Beauty NYC Pop-up

Hanging with Lindsay Ellingson wander beauty NYC pop-up

I finally met Lindsay Ellingson, co-founder of Wander Beauty at the brands first pop-up shop in NYC. The travel theme, highly instagram-able shop is open through July 31st and located at 787 Lexington Avenue, between 61st and 62nd street. They are offering fun, daily activations so be sure to check it out.

For more information and the daily class schedule head to wanderbeauty.com/popup

Follow @wander_beauty for updates!

‘Instead of’ Movement Earth Day Launch

Lara Eurdolian and Claudine DeSola serving Williamsburg Pizza at the ‘Instead of’ launch party

It’s been a very ambitious year for me with evolving Pretty Connected to now include an accessories line and while there are days I’m spread so thin, I never want to lose site of my passion projects and using my voice to help make change. Mental health and how we treat ourselves, others and the environment has become a big priority for me. I’ve partnered with Claudine DeSole on a new ‘Instead of’ project where we aim to build a positive community that can be a resource and share ways to better ourselves, our work environment and promote sustainability while highlighting brands and individuals making real change.

What’s the most sustainable form of takeout? Pizza boxes! Guests enjoying Williamsburg Pizza over this eco-friendly jute rug from Nourison.

‘Instead of’ is a social media movement (follow us @insteadofmovement) that is all about taking small (to big steps) to make a major impact and create a more mindful community. The movement is less about telling you what to do and more about keeping our audience informed and offering resources so they are aware of the impact and ways we can be more mindful. It’s about community, sharing ideas and resources. ‘Instead of’ will be a year-round program highlighted online through social media, this website, events and eventual podcast (coming soon).

Keisha Hannam, Co-founder of Camel Assembly getting her hair done by Aveda

The kick off event was hosted at the Gregory hotel, where guests could meet different green brands and learn about everything from composting, solar energy, to reversing your carbon footprint. Braid bar by Caravan Stylist Studio and Aveda, Nourison curated the carpets and gifting was provided by Hello Products, MPOWERD, Tribute, Dropps, Dope Naturally and Aveda. Guests enjoyed cocktails, Harmless Harvest, and Williamsburg Pizza, while designer, Ariana Ost was also on hand to chat with guests about chakras and how to be more mindful. More on our sponsors and activations below!

Designer, Ariana Ost offering guests chakra readings

The event also debuted out video series featuring various actors, brands and individuals sharing their ‘instead of’ hacks when it comes to being mindful to of the planet. Everything form using reusable straws, how to sustainably recycle packaging, Christmas trees and beyond!

Meet our contributors:

  • Alysia Reiner, actress, activist, producer and co-founder of Livari
  • Toni Trucks, actress on Seal Team on CBS
  • Annie Jackson, Co-Founder and COO of Credo Beauty
  • Nicole Rechelbacher, co-owner of Intelligent Nutrients
  • Mike Indursky, former President of Bliss and CMO of Burts Bees
  • Dr. Terry Zickerman, Founder of Love Sun Body
  • Mike Korchinsky, Founder of Wildlife Works
  • Tabitha St. Bernard-Jacobs, Co-founder of the zero waste clothing line Livari, and the Women’s March Organizer.
  • Rebecca Gregory, VP of education for Simply Organic Beauty
  • Nicholas Reichenbach, Founder and CEO of Flow water
  • John Salzinger, founder of MPOWERED
  • Jessica Schreiber, Founder of FABSCRAP
  • Sylwia Wisenberg, Founder of Dope Naturally and Bawdy Beauty
  • Ben Larkey, Founder BAL Associates
  • Antoinette Beenders, Global Creative Director of Aveda
  • Jonathan Propper, Founder of Dropps
  • Steven Phan, Founder Come Back Daily
  • Joy Reese, Vice President of Skinny & Co.
  • Nicholas Reichenbach Founder & CEO, Flow Water
  • Keshia Hannam, Co-founder of Camel Assembly
  • Lara Eurdolian, Founder Pretty Connected and co-founder of Share Your Beauty
  • Claudine DeSola, Founder Caravan Stylist Studio and co-founder of the sustainable, zero waste clothing line, Livari

Special thank you to Tribute for helping us create this video!

More about the brands included in our Earth Day launch that are making a difference:

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