Marie Claire November Power Issue Feature

When your BOSS rings and Crest smile get featured in The Power Issue of Marie Claire magazine!!!!!!!!!!!!! Just in case you were wondering how I start my day or combat the effects of my coffee addiction (on my teeth), it all comes down to Crest and you can read all about it on page 77 (or just look at the article above…). WORDS CAN NOT DESCRIBE WHAT THIS MEANS TO ME. I know I’ve had some big gets in my career, but this is a truly special magazine and issue for me to be apart of and to work with Crest. The only things I’m really loyal to in life are my dog, family, coffee addiction and Crest so I can’t thank them enough for this collaboration. Mint is my all time favorite flavor so no surprises that 3D White Radiant Mint is my pick on how I start and end the day — so fresh and so clean! I’m also never without their 3D Whitestrips! They have literally gotten me through every major photoshoot and are like little security blankets for my teeth.

Did I mention Kerry Washington is on the cover? It also profiles 50 incredible girl boss’ that are such inspirations, especially to budding entrepreneurs like myself.  Marie Claire/Crest also did me a super solid and featured my BOSS rings as part of the feature. Do you see it? Right there in silver hanging off my leg? AHHHHHHH I’m dead!

This is the part where I retreat to my room and do an embarrassing happy dance…

Thank you Crest for helping me smile extra bright this month!

Laniege Slumber Party + Chloe Kim wore my Boss Rings!

Chloe Kim and Lara Eurdolian

Earlier this month, I got to join Laneige and one of the most BOSS babes on the planet, Olympic Gold Medalist snowboarder, Chloe Kim! Who by the way won at age 17, making her the youngest woman to win a medal. Major fan girl moment below, especially since I gave her some of our BOSS rings from the Pretty Connected Shop and she put them on! #dead, but back to Laneige, who we all came together to celebrate their 1yr anniversary at Sephora!

And what a year it’s been! Chloe blew out the candles of the dreamy LANEIGE x SEPHORA cake. It’s been an epic year for the brand, their Sleep Lip Mask wins literally every beauty award, including Glamour’s Beauty Awards which I judged and is one of my favorites! I sleep with it on and use it as my everyday balm during the day as well. It’s so smoothing, thick but not heavy and magical. My other favorite from them and Allure Best of Beauty Award winner is theWater Sleeping Mask.

The 2018 Streamy Awards with Milk-Bone CorresPAWndent, Charlie!

As many of you saw, Charlie, my little senior rescue Pomeranian got his first big job this week being the official Milk-Bone Red Carpet CorresPAWndent for the 2018 Streamy Awards!

The annual event brings together the biggest names in YouTube and social stars (we’re talking Patrick Starr, Niki Demar, Vardan Antonyan, Charo, Sofie Dossi, Nia Sioux, Paula Galindos, and so many more) for a night of celebration, and of course the award ceremony. Video above!

The Streamys historically only honor people for their great acts and content, and Milk-Bone, who uses the hashtag #dogsaremore wanted the same recognition for our four legged friends. Fortunately, the Streamys agreed so this year for the first time ever, three outstanding dogs were nominated, and Charlie and I had the great pleasure of interviewing them! Watch the video above to see!

The nominees: We had Louboutina (@louboutinanyc), the Golden Retriever who gives hugs, Pierre (@pierry_dont_care) the loving, and oh-so-fashionable French Bulldog that volunteers as a therapy dog and Todd (@toddaz), The Hero Dog that saved his owner from a rattlesnake while on a hike. And yes, I got a hug from Louboutina!

BOSS Series Interview: Adriana Botti of Little Words Project on How to Grow Your Business + 15% off

Interview with Adriana Botti of Little Words Project. Use code LARA15 for 15% off any purchases on littlewordsproject.com

For most of us starting a business is scary, especially if you’re self funding. You have a great idea for a product, but bringing it to life is intimidating at best, especially if you have limited capital (say under $20k) and have the goal of expanding it into a real business. Adriana Botti started with even less that that, had no outside investment and succeeded to hit a $1 million in sales #goals year 4 of your business of starting Little Words Project. If you’re not familiar, Little Words Project is that super cute beaded bracelet brand that has positive messages on them. They are beyond uplifting and spread kindness and joy everywhere they are worn. You can also register them and wear and share them with your friends who need a little encouragement and track the journey of your bracelet from wrist to wrist. We sat down with the superstar to talk business, growth, pricing and advice!

  1. What verticals do you offer and what has been the most lucrative in growing your business?

We do everything from Facebook/Instagram sales to corporate gifting to college campus events and sponsorships for partner events. We have found that the most lucrative of them all is the collegiate ones because not only do they all buy upfront but continue to spread the word making it a really great marketing opportunity for us moving forward! 

2.Pricing. Many of us struggle with pricing. Should it be based on a perceived value or based on your Cost of Goods (COG)?

Here’s the thing- you want to do your best to price your product at a price that will serve your needs (make you a profit and keep you open for business) while at the same time matching perceived value- that’s how you know you’ve found the sweet spot price point. Every industry and company is different, but for us,