BOSS Series Interview: Adriana Botti of Little Words Project on How to Grow Your Business + 15% off

Interview with Adriana Botti of Little Words Project. Use code LARA15 for 15% off any purchases on littlewordsproject.com

For most of us starting a business is scary, especially if you’re self funding. You have a great idea for a product, but bringing it to life is intimidating at best, especially if you have limited capital (say under $20k) and have the goal of expanding it into a real business. Adriana Botti started with even less that that, had no outside investment and succeeded to hit a $1 million in sales #goals year 4 of your business of starting Little Words Project. If you’re not familiar, Little Words Project is that super cute beaded bracelet brand that has positive messages on them. They are beyond uplifting and spread kindness and joy everywhere they are worn. You can also register them and wear and share them with your friends who need a little encouragement and track the journey of your bracelet from wrist to wrist. We sat down with the superstar to talk business, growth, pricing and advice!

  1. What verticals do you offer and what has been the most lucrative in growing your business?

We do everything from Facebook/Instagram sales to corporate gifting to college campus events and sponsorships for partner events. We have found that the most lucrative of them all is the collegiate ones because not only do they all buy upfront but continue to spread the word making it a really great marketing opportunity for us moving forward! 

2.Pricing. Many of us struggle with pricing. Should it be based on a perceived value or based on your Cost of Goods (COG)?

Here’s the thing- you want to do your best to price your product at a price that will serve your needs (make you a profit and keep you open for business) while at the same time matching perceived value- that’s how you know you’ve found the sweet spot price point. Every industry and company is different, but for us,

Sephora House of Beauty Sephoria LA Trip

In a world of BeautyCon, Indie Beauty, FoundersMade, Ipsy… does the world need another beauty show? The answer is YES, if Sephora is rolling out the red carpet. Last night I got a preview of the first Sephora House of Beauty SEPHORIA beauty event which takes place this weekend at the Majestic Downtown in LA. Featuring endless stands of brands carried by Sephora gifting samples, and offering one of a kind beauty experiences and endless photo opps. And the talent!!!!!! Jen Atkin, Dr. Dennis Gross, Chrissy Teigen (for BECCA), Charlotte Tilbury, Mario Dedivanovic, aka @makeupbymario (for Laura Mercier), Dr. Murad all offering masterclasses… see full list HERE.

There’s an outdoor space featuring Glamglow, It Cosmetics, Viktor+Rolf and Gucci fragrances and the giant La Mer bottle you can go inside of (it’s insane!), then go inside the Majestic for 3 floors of brand activation and mini shops, and master classes.

They’re expecting 5,000 guests this weekend, watch the video to peek inside!

Welcome to beauty paradise, well done Sephora! Check it out at sephoria.com

Elizabeth Hurley + Estee Lauder Companies #TimeToEndBreastCancer Campaign

Earlier this month I kicked of Breast Cancer Awareness month with Elizabeth Hurley and Estee Lauder Companies, who done so much incredible work and fundraising over the decades. Interesting fact: Evelyn Lauder co-founded the pink ribbon campaign for breast cancer in 1992, now whenever I put on a pink ribbon, I’ll think of her and her legacy.

GET INVOLVED: For every post with the hashtags #TimeToEndBreastCancer and #elcdonates, Estée Lauder is donating $25 to cancer research. To date they have raised $76 million dollars since the start of Eveyln’s bca campaign 26 years ago. Every 19 seconds someone is diagnosed with breast cancer.

Learn more at elcompanies.com/our-commitments/the-breast-cancer-campaign

 

Space.NK Beauty Edit

Anyone else get super excited when it’s the Space.NK beauty edit time of year? Same. I love a good travel size and this is one of my favorite beauty gifting programs and a great opportunity to try and discover new and top selling products. This season the edit features 19 bestselling beauty favorites (valued at over $280), and photoed above from much-loved brands including Dr. Dennis Gross, Marula, Christophe Robin, Ouai, Eve Lom, Sunday Riley and more.

Just enter code ESSENTIALS18 when you spend $175 or more while supples last.

Shop and see the full list of what’s in the edit at spacenk.com