“I’m so excited to be working with ghd, especially using their tools on my California Dreams Tour to get me stage ready. ghd products have a reputation of being the best products in the biz, and I like being associated with that. I’m very excited to reveal the styles I did with legendary David LaChapelle,” says Katy Perry, the new face of the professional hair styling brand, ghd.
The global campaign was shot by world renouned photographer David La Chapelle and styled by Perry’s stylist Johnny Wujek –I’m loving this boho image, that necklace is gorg!! And I like the subtle hint of the ghd flat iron on the background.
“Katy is the epitome of modern fashion and styling. Her unique, ever changing looks are the envy of style devotees around the world. Katy completely embodies ghd’s spirit of female transformation and empowerment, as she is recognized as a cutting edge style icon unafraid to push fashion and beauty boundaries. Sassy, stylish and sexy, Katy is the perfect partner for ghd,” says Paul Stoneham, Chief Executive Officer, ghd.
ghd will also be the an international tour sponsor for Perry’s “California Dreams 2011” tour.