Once upon a time, we would sit in rooms like this, each brand at their own table anxiously waiting as the Cosmetic Executive Women (CEW) Beauty Award winners to be announced!
This year for the first time in history, and like most things in 2020… CEW went virtual.
And the winners of the 26th Annual CEW Beauty Award Winners are…
Acne Treatment
- La Roche-Posay Effaclar Adapalene Gel 0.1% Acne Treatment
Anti-Aging Mass
- L’Oréal Paris Revitalift Derm Intensives 10% Pure Glycolic Acid Serum
Anti-Aging Prestige
- Drunk Elephant A-Passioni Retinol Cream
Aromatherapy
- This Works Morning Expert Wakeup Drops
Bath and Body Mass
- Cetaphil Intensive Healing Lotion with Ceramides
Bath and Body Prestige
- First Aid Beauty KP Bump Eraser Body Scrub with 10% AHA
Beauty Wellness Supplements
- Briogeo Hair Care B.Well Vegan Omega 3, 6, 9 + Biotin Supplements for Healthy Hair
Best Seller – Mass
- TRESemme’ Pro Pure
Best Seller – Prestige
- Too Faced Born This Way, The Natural Nudes Eye Shadow Palette
CBD
- Saint Jane Beauty Luxury Beauty Serum
Cleanser & Scrub
- Drunk Elephant Slaai Makeup Melting Butter Cleanser
Eye Product Mass
- L’Oréal Paris Infallible Flash Cat Eye Waterproof Brush Tip Liquid Eyeliner
Eye Product Prestige
- IT Cosmetics Lash Blowout Salon Volume Lift Mascara
Eye Treatment
- Shiseido Americas Benefiance Wrinkle Smoothing Eye Cream
Face Masks
- Summer Fridays R+R Mask
Face Product Mass
- Neutrogena Hydro Boost Illuminator
Face Product Prestige
- Estée Lauder Double Wear Radiant Concealer
Hair Accessories
- Slip Silk Pillowcase Scrunchies
Hair Shampoo/Hair Conditioner
- Living Proof Perfect Hair Day Triple Detox Shampoo
Hair Care/Styling
- Drybar Jump Start Quick Dry Blowout Serum
Hair Tools
- Drybar Baby Brush Crush Heated Straightening Brush
Iconic Consumers’ Choice Beauty Award – Mass
- Essie Wicked
Iconic Consumers’ Choice Beauty Award – Prestige
- SK-II PITERA™ Essence
Indie Brand Beauty Award
- The Ordinary
Indie Hair
- Virtue Labs Healing Oil
Indie Makeup Beauty Award
- Huda Beauty Mercury Retrograde
Indie Skincare Beauty Award
- Glossier Futuredew
Lip Product Mass
- Burt’s Bees Matte Sticks
Lip Product Prestige
- NARS Cosmetics Lipstick
Lip Treatment
- Fresh Sugar Mint Rush Freshening Lip Treatment
Makeup Tools
- Simplehuman Sensor Mirror Hi-Fi
Men’s Grooming
- Dove Men + Care Active Fresh Body and Face Wash
Men’s Scent
- Dior Sauvage Parfum
Moisturizer Mass Face
- Olay Retinol24 Night Moisturizer
Moisturizer Prestige Face
- La Mer The Neck and Décolleté Concentrate
Nail Product
- Essie Air Dry
Rising Influencer Award
- Ohuprettythings, @ohuprettythings
Sexual Wellness
- Kopari Beauty Love Melt
Skincare Tools
- NuFace FIX Line Smoothing Device
Sun Product
- Supergoop! Poof Part Powder SPF 45
Unisex Fragrance
- Diptyque Eau de Minthé Eau de Parfum
Women’s Scent Mass
- Adidas Sport UNLSH
Women’s Scent Prestige
- AERIN Aegea Blossom Eau de Parfum
Mission-Based Brands for Established Brands
- Unilever Personal Care – Dove
Mission-Based Brands for Small Businesses
- Rahua by Amazon Beauty
QVC 2020 Beauty Quest
- Farmhouse Fresh
Supplier Award: Ingredients and Formulations
- Ashland Inc. Mineral Based Sun Stick SPF 50
Sustainability Excellence Award
- Beautycounter
- Ethique
In a year with $83 billion in U.S. beauty sales, according to The NPD Group, creativity and innovation was seen across categories. Those that rose to the top included everything from cleaner, more sustainable ingredient focused brands, at-home hair care, CBD and mission-based brands that stand for a cause and invest in a solution.
“This was our first virtual CEW Beauty Awards, in which we not only announced the winners, but also expanded to feature several days of programming including a trends presentation by The NPD Group, networking, winners’ celebrations and more,” Jacobson added. “CEW is dedicated to evolving with the industry and providing the expertise to consumers who are looking for products they can trust.”
Sponsors included Firmenich, QVC, Arcade Beauty, Voyant Beauty, Beauty Inc, Financo, CVS Pharmacy, Satisfyer, YouCam Makeup, RPG, Sheencolor USA, Nielsen, Anisa International, Rpr Marketing Communications, Cosmoprof North America, NYSCC, P&G Beauty, Johnson & Johnson, Unilever, Consultancy Media, Suite K, PIMS, WWD, Preen.me, The NPD Group and Ernst & Young.
Shop the CEW Beauty Award Winners today at CEWAwardWinners.com
About CEW:
CEW is an international organization of over 10,000 individual members representing a cross section of beauty and related businesses. The composition of membership includes leading brands, indies, retailers, media and suppliers. CEW’s primary purpose is to provide programs online and in person to develop careers and knowledge of the beauty industry. CEW provides opportunities to connect and gain industry knowledge through networking events, trend reports, industry newsletters, interactive workshops and industry leader talks. For more information, please visit https://www.cew.org/.