Find your new “beauty happy place” with Glowhaus, a new makeup and skincare boutique that’s coming to five Bloomingdale’s locations and Bloomingdales.com featuring some serious on trend, millennial favorite brands including Lime Crime, Cover FX, Beauty Blender, NudeStix, GLAMGLOW, Mario Badescu, The Better Skin Co, RMS, Flirt Cosmetics and more!
I hit up the launch at the Bloomingdale’s Soho location, and it’s gorgeous. I’ve only ever seen Lime Crime online so to play with it in person was great. It felt like a compilation of beauty brands and products that were insta-famous all in one section. Everything in the Glowhaus shop is under $100, and brings in around 800 new products for Bloomingdale’s shoppers Product is placed in a fun and open-shop concept, allowing customers to roam freely and discover new products and brands that catch their eye. Each shop also features a “play station” made up of a large table surrounded by chairs with suspended mirrors which allows shoppers to try products from their favorite brands on themselves or with the help of a Glowhaus make-up artist. There are also “Grab and Glow” stations, which are stocked with mini best sellers and items that are trending on social media, adorably dubbed “one-sku wonders.”
In addition to having an in-store presence, Glowhaus will also be available on bloomingdales.com. Glowhaus digital fully launches in October and will be packed with rich imagery and engaging content for consumers to find their next beauty must-have. A fun added bonus is that for every $50, Glowhaus customers will get to choose 1 out of 4 deluxe samples. Blowing $50 on your favorite makeup brands? That’s easy!
To learn more about Glowhaus and Bloomingdales at bloomingdales.com