Today, Ole Henriksen reveals his new look and as part of the relaunch has added a new Balance Collection, designed to control oil and refine pores without stripping skin. In addition to this completely new collection designed to care for oily skin, each product has been repackaged to reflect Ole’s Scandinavian heritage and has reorganized from 10 collections to 4, clear and color-coded product lines based on skincare concerns to it’s easy to shop.
The collections are as follows:
- The Truth Collection – brighting, anti-aging and all day hydration (orange packaging)
- The Transform Collection – evens skin tone and texture (blue packaging)
- The Nurture Collection – intensely hydrates and nourishes dry and sensitive skin (purple packaging)
- The Balance Collections – Ole’s new collection that controls oil and refines pores without stripping skin (green packaging).
A little more on Ole Henriksen — beyond he’s one of the most lovely and genuinely positive and happy people I’ve ever met — at 65 he literally glows inside and out! He opened a spa in Beverly Hills in 1975 and quickly developed a celebrity clientele and cult following which led the launch of his product line in 1984. In 2011 Kendo, a brand incubator of LVMH (same brand that also backed Bite Beauty, Marc Jacobs Beauty, Kat Von D and the new Rihanna Fenty makeup collection launching this fall!) acquired the brand. And today they have joined forces to reimagine the Ole Henrikson collection still exclusive to Sephora. All of the brands favorites are still in the collection, including their mega award winners, Truth Serum, Sheer Transformations Perfecting Moisturizer and Power Peel!
Learn more at sephora.com