NYX Cosmetics Opens Store in Brooklyn

NYX Cosmetics store opening with Noelle Downing and Lara Eurdolian

While I’m aching for NYX Cosmetics to open a store in NYC, the state of New York should rejoice that we’re one step closer with the brand’s first store in this state landing in Brooklyn.


On Wednesday night, myself an a few blogger friends ventured out deep into BK for a sneak peek at the store. Now when I say deep, I’m talking the most southern point (like way farther then Ikea) to a place called the Kings Plaza Mall for a tour and to shop the store before it’s grand opening today!


I know NYX has a lot of products, as in over 2,000, but to see them all in one location was a dream. I was actually overwhelmed and didn’t know what to do with myself. Fortunately the total fan girl inside me took over. Any they have a beauty bar where you can play and swatch the colors and watch tutorials. After purchasing just about every lip product — I stocked up on my list of the Soft Matte Lip Creams, lip liners, Lingerie lips and Ombre Lip Duos before giving myself an intervention and moved on to a few eye products including classic White Jumbo Eye Pencil which I use in my water line to brighten on my eye lids even my lips as a primer to make any color I put on top of it pop. That’s the product that turned me onto the brand and is a cult favorite. Although at this point maybe it’s graduated to cult icon!


Kelly Coller the VP of NYX Cosmetics also toured me around the store and turned me onto their Colored Felt Tip Liner which I bought in Cobalt Blue and am obsessed with. I have such control with it and it’s so easy to do a thin line that packs a lot of pigment. Also she turned me onto the new Double Stacked Mascara which launches June 23 and to quote her directly, “it’s amazing and all about extending those lashes with fiber”.


More detailed product reviews to come. Until then you can visit the store at King’s Plaza, 5100 Kings Plz, first floor in Brooklyn. Learn more about the brand at nyxcosmetics.com.