COACH will be launching its new women’s fragrance this September with actress Chloe Grace Moretz as the face. Moretz has been a face of the brand for the past two years and embodies the Coach spirit – an all-American girl who is youthful, modern, authentic, and celebrates her natural beauty.
The launch party was hosted this afternoon at the beautiful Michelson Studio location in NYC. Hosted by Chloe Moretz and COACH’s Executive Director, Stuart Vevers the room was filled with flowers and editors had a chance to take a first look and sniff of the scent.
A beautiful floral scent that’s super pretty! The new a coach fragrance features top notes of raspberry leaves, pink pepper and pear to mimic the vibrancy and energy of NYC. The middle note stars Authentic Turkish Rose Accord. The base note represents the craftsmanship of the brand with Suede Musk Accord with hints of sandlewood.
“To me, this perfume is everything I love about Coach. It’s modern and happy. It perfectly captures the spirit, energy and excitement that Stuart has brought to Coach.” — Chloë Grace Moretz
The campaign was shot by Steven Meisel. Coach the Fragrance captures the spontaneous energy and cool of New York City, in an Eau de Parfum and Eau de Toilette.
The bottle design references Coach’s timeless design codes: a leather hangtag dangles from its side, the brand’s iconic turn lock handbag closure is reinvented as an atomiser, and the horse and carriage motif is emblazoned on its solid glass form.
Coach the Fragrance EDP and EDT come in three sizes, as well as a perfumed body lotion and EDP body cream and shower gel and will be available starting September 2016 worldwide.