COACH will be launching its new women’s fragrance this September with actress Chloe Grace Moretz as the face. Moretz has been a face of the brand for the past two years and embodies the Coach spirit – an all-American girl who is youthful, modern, authentic, and celebrates her natural beauty.

The launch party was hosted this afternoon at the beautiful Michelson Studio location in NYC.  Hosted by Chloe Moretz and COACH’s Executive Director, Stuart Vevers the room was filled with flowers and editors had a chance to take a first look and sniff of the scent.