To celebrate the power of women, Reebok hosted a women’s focused party to fuse the worlds of fitness and fashion together to mark the end of New York fashion week. Constantly challenging women to showcase their fierce, tough beauty, Reebok is passionate about connecting females from all walks of life. The evening celebrates Reebok’s heritage as a lifestyle fitness brand by bringing music, fashion, and fitness to life under one roof.
Reebok fused music and fitness to inspire New York’s fashion and fitness crowds through some of the coolest new workout trends, accompanied by a live soundtrack from rapper YG and DJ Virgil Abloh. Everybody got down and sweaty with a high intensity cardio dance session from Anna Kaiser from AKT in Motion, boxing from Overthrow Fitness and hip-hop yoga from Y7. Afterwards guests were treated to a fun dance fashion show showcasing Reebok’s Spring 2016 collection, followed by a an exclusive performance by YG.
The event also featured an exclusive showcase of brand new Reebok Women’s product which will be available this fall exclusively at luxury fitness boutique, BANDIER. Reebok partnered with BANDIER to launch the upcoming SS16 CrossFit capsule collection. BANDIER will be first to market for 3-6 months on a Japanese-inspired Puritsu CrossFit capsule collection, including 11 items exclusive to BANDIER stores.