Inside the NEW Anna Sui NYC Flagship Shop and Romantica Fragrance Launch

Anna3After 23 years, Anna Sui moved her New York City flagship boutique from its residence at 113 Greene Street to 484 Broome St. Sui opened shop in the ’90s long before Soho was the shopping mecca it’s become today and thanks to early adopters like herself made the area one of NYC’s best attractions. After two decades in the original location the lease was up and it was time for a change (for the better).


According to Sui, “all the cooler shops are moving south”. The new location matches that cool-girl vibe while aligning with the designer’s unique sensibility and aesthetic: lavender walls with black and white vintage wallpaper, red-stained floor, Tiffany lamps, rock posters, Victorian flea-market furniture festooned with carved roses, painted glossy black and upholstered in purple velvet.


A new flagship also calls for a new fragrance! People throughout various cultures and lands have been drawn to the beauty and fragrance of flowers. This is no different for Anna Sui. On her many travels to the South Seas, London, China or Morocco she will stroll for hours through the local markets. She delights in the many man-made handicraft items, discovering the joys of flowers, herbs, scents and colors. And she combines memories of the gardens of her childhood with her newly-gained impressions.


Sui created her new fragrance ROMANTICA to share her emotions with all women. To share her bliss with them, and let them perceive every day more fragrant and more colorful. ROMANTICA is the Floral Jewel in her fragrance collection and the ultimate girlie girls fragrance. If fairytales were made of flowers – undoubtedly they would smell like ROMANTICA: charming, fresh, fabulous!

Classified as a Sparkling Floral, it is at once joyous and sensuous, lively and exciting. The top note opens with a floaty feeling of Calabria Bergamot, Mandarin Essence, Sparkling Pomegranate, and Watery Quince. Soon to be followed by Rose de Mai, Osmanthus Absolute, Jasmine Petals, and Orange Blossom. Water Lily and Peony Blossom add a touch of whimsy and freshness to the heart. And then it settles with White Ceylon Cedarwood, Sheer Amber, Indonesian Sandalwood, and Creamy Musk.