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Inside the NEW Anna Sui NYC Flagship Shop and Romantica Fragrance Launch

Anna3After 23 years, Anna Sui moved her New York City flagship boutique from its residence at 113 Greene Street to 484 Broome St. Sui opened shop in the ’90s long before Soho was the shopping mecca it’s become today and thanks to early adopters like herself made the area one of NYC’s best attractions. After two decades in the original location the lease was up and it was time for a change (for the better).

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According to Sui, “all the cooler shops are moving south”. The new location matches that cool-girl vibe while aligning with the designer’s unique sensibility and aesthetic: lavender walls with black and white vintage wallpaper, red-stained floor, Tiffany lamps, rock posters, Victorian flea-market furniture festooned with carved roses, painted glossy black and upholstered in purple velvet.