Driving Lamborghini’s with Aramis Black

aramis black launch party

Iconic men’s fragrance brand, Aramis has launched it’s latest scent, Aramis Black. Polished with mystery and intrigue it’s an easy fragrance to take him for day to night. Inspired by the contemporary gentleman the fragrance opens with the vibrant accents of grapefruit fused the leafy notes of lentiscus and the crisp and peppery facets of elemi.


At it’s paramount it brings together the aromatic quality of juniper wood blended with the rich notes of cognac and soft leather before unwrapping shades of white incense and tonka beans which are heightened by the scent of vetiver.

Packaged in a sleek transparent bottle with black cap and marbled black carton the new design is a statement of modern masculinity.


The Aramis Black man lives for the thrill, which was made perfectly clear at the launch event where guests were brought to MetLife Stadium to drive Lamborghini’s and Ferrari’s around the track courtesy of Imagine Lifestyle which offers the ultimate driver experiences and rentals. I can’t think of anything more thrilling than being behind the wheel of something so powerful petal to the medal.


Aramis Black Eau de Toilette spray (3.7oz/$70 and 2oz/$58) is available at the Men’s Fragrance Counter at participating Department Stores including Nordstrom, Lord & Taylor, Macys and Ulta.com.