Lorac Launches NEW PRO Contour Palette, Mascara, Liners + Shadows

lorac logo

A few weeks backs we joined Celebrity Makeup Artist and LORAC Cosmetics founder, Carol Shaw, for the brands Fall 2015 preview. Every fall, LORAC launches a new PRO collection and again, they never fail to impress! And this year they have some amazing values! The new collection consists of the must-have PRO Contour Palette and Brush, 14 Matte and Shimmer PRO Eye Pencils, PRO Matte Eye Shadow Palette, PRO Shimmer Eye Shadow Palette and PRO Plus Fiber Mascara.

LORAC Pro contour palette

The PRO Contour Palette is inspired by the aesthetic of contouring for the everyday woman with buildable shades. This PRO artistry palette contains 2 matte highlighters, 1 shimmer highlighter and 3 matte contour shades to easily create perfectly sculpted features. The PRO Contour Palette comes with an exclusive, custom PRO Contour Brush, which allows for effortless precision and control. We’re in love with both. The brush makes it effortless and the palette is incredibly versatile to be mixed and matched, highlighted and bronzed to perfection.

The PRO Contour Palette + Brush, $45 ($145 value) is available on ULTA and launching at other retailers the first week of July. 

LORAC PRO Eyeliner

The PRO Matte and Shimmer Eyeliners are available in 14 shades and are the sequel to the bestselling Front of the Line PRO Liquid Eyeliner. The long-lasting waterproof eye pencil is highly-pigmented, ultra-smooth, and is Ophthalmologist tested and safe for contact lens wearers. It’s the first shimmer eyeliner range that I’ve used that delivers strong pigments and the sparkle is so soft you won’t feel like you’re trying to relive your teenage years when applying. Also LORAC scores major points in our book with it’s twist up packaging so no sharpener is required.

Available at LORAC Retailers beginning July 15.

lorac pro plus fiber mascara

The PRO Plus Fiber Mascara works to increase lash volume 2,100%. Its Ophthalmologist tested buildable, volumizing, and lengthening formula is packed with nylon fibers that cling to your lashes like mini extensions. Unlike some of the other fiber mascara’s on the market I’ve tried this one isn’t messy or have fall out. The super-size PRO brush easily grabs each lash from root to tip and corner to corner for a luxe faux-lash look. It’s the same wand as the original PRO mascara which is one of my favorite mascara. While this one lengthens and doesn’t clump I think I still prefer the original — although I’m very curios to see what you all think so be sure to tweet me @prettyconnected and let me know.

The Lorac Pro Plus Fiber ($23) recently launched at Kohl’s and will be available at additional LORAC Retailers in July.

Lorac fall 2015 collection

LORAC is additionally launching a PRO Matte Eye Shadow Palette and PRO Shimmer Eye Shadow Palette, $28 each ($45 value), which I haven’t tried but considering how obsessed I am with their Pro Eye Shadow Palette 1 and 2 and how much I travel, these are on my list. Each palette features eight shades and can be used wet or dry to shade, shadow or line eyes.

Look for them exclusively at ULTA, coming soon!