Cosmoproof North America (CPNA), is one of the fastest growing trade shows and the leading international B2B Beauty event in North America, and it’s is going down in Las Vegas from July 13th-15th. Recently, they announced a collaboration with global subscriber beauty box company, GLOSSYBOX! Fitting they are both wonderful for introducing beauty products from around the world to the US market.
Named Boutique ~ GLOSSYBOX,the limited edition box will debut at CPNA 2014 will go on sale to beauty consumers online in August 2014. Boutique’s collaboration with the online purveyor of luxury beauty follows successful recent collaborations that GLOSSYBOX has launched with brands, including Net-A-Porter, Bergdorf Goodman, La Prairie and many others.
Attendees will be able to hand-pick seven deluxe samples from 20 featured exhibiting brands for a donation. All proceeds collected onsite will benefit CITY OF HOPE, a leading research, treatment and education center for cancer, diabetes and other life-threatening diseases.
In August after the show, the Boutique box will be available for sale exclusively on GLOSSYBOX.com. The limited edition box will feature seven products and sold in a very limited quantity. Exhibitors participating in this program will benefit from enhanced visibility on the show floor as well as consumer and social media visibility before and after the show. Together, GLOSSYBOX and CPNA will design the box and select the brands for this first of its kind collaboration.
I got a sneak peek of the box and included in mine was deluxe samples to full size bottles of of MASTEY Color Protecting Leave In Therapy Spray (full size), KOCOSTAR Hair Therapy, OPI (full size), Dr. LILI FAN (full size), BE A BOMBSHELL COSMETICS The One Stick (full size), SKIN NUTRITION Cell-CPR, ROYAL APOTHIC Cream Creme.
To learn more about Cosmoprof North America visit cosmoprofnorthamerica.com