America’s Most Trusted Beauty Brands

Most Trusted brands

I got this pitch recently and thought it was interesting… BrandSpark International just announced its list of BrandSpark Most Trusted Brands of 2014, the result of a survey of 86,000 American shoppers. The winning Health & Beauty Brands are:

Brand Category:

Olay Anti-Aging Skincare

Dove Body Wash

Neutrogena Facial Cleanser

COVERGIRL Foundation



Maybelline Mascara

Old Spice Men’s Deodorant/ Anti-Perspirant

Gillette Men’s Shaving

Sally Hansen Nail Care

Nature Made Nutritional Supplements & Vitamins

Tylenol Sleep Aid

Crest Toothpaste

Neosporin Topical Pain Relief

Dove Women’s Body Care

Secret Women’s Deodorant/ Anti-Perspirant

Olay Women’s Facial Skin Care

Pantene Women’s Hair Care


Garnier Women’s Hair Styling (TIE)

Gillette Venus Women’s Shaving

The survey also found that when considering purchase of a new product, 77% of Americans consider it extremely or very important that Cosmetic products come from a brand they trust.