I got this pitch recently and thought it was interesting… BrandSpark International just announced its list of BrandSpark Most Trusted Brands of 2014, the result of a survey of 86,000 American shoppers. The winning Health & Beauty Brands are:
Brand Category:
Olay Anti-Aging Skincare
Dove Body Wash
Neutrogena Facial Cleanser
COVERGIRL Foundation
REVLON
COVERGIRL Lipstick (TIE)
Maybelline Mascara
Old Spice Men’s Deodorant/ Anti-Perspirant
Gillette Men’s Shaving
Sally Hansen Nail Care
Nature Made Nutritional Supplements & Vitamins
Tylenol Sleep Aid
Crest Toothpaste
Neosporin Topical Pain Relief
Dove Women’s Body Care
Secret Women’s Deodorant/ Anti-Perspirant
Olay Women’s Facial Skin Care
Pantene Women’s Hair Care
Pantene
Garnier Women’s Hair Styling (TIE)
Gillette Venus Women’s Shaving
The survey also found that when considering purchase of a new product, 77% of Americans consider it extremely or very important that Cosmetic products come from a brand they trust.